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Published Paper Details:
Digital marketing strategies for Tesla company enhancement
Authors
Kushagra vikram Singh,Dr Alpana srivastava
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Keywords
Digital marketing, social media , online marketing, strategies
Abstract
Within the fast-changing field of digital marketing, Tesla is one of the leading innovators in
the automotive sector. This abstract presents a thorough plan for improving Tesla's digital
marketing tactics by utilizing the company's distinctive brand identification and state-of-the-
art technologies.
The tactics that have been suggested cover a range of digital platforms, such as influencer
alliances, social media, content marketing, and search engine optimization (SEO). Tesla can
connect with its audience more deeply and increase brand advocacy by utilizing social media
sites like Instagram, Twitter, and LinkedIn.
In addition, a focus on content marketing with blogs, films, and interactive experiences may
inform customers about technical breakthroughs, environmental programs, and Tesla goods. In
addition to boosting organic traffic, this strategy establishes Tesla as an expert in the electric
vehicle
In addition, maximizing Tesla's online exposure in search engine results using SEO strategies
attracts potential buyers at different phases of the buying process. Tesla can draw in quality
leads and increase conversion rates by continuously producing insightful content and
optimizing keywords associated with electric cars and environmentally friendly transportation.
And various means of networks.
Furthermore, collaborations with celebrities and industry experts may help Tesla expand its
brand messaging and reach new audiences. Collaborating with environmental activists, tech
enthusiasts, and automotive influencers may help Tesla build brand credibility and generate
conversation about its offerings and goals. Which can help brand to achieve its objectives.
The recommended digital marketing techniques provide a road map for Tesla to improve its
market visibility, establish meaningful connections with customers, and promote long-term
success in the digital era. Tesla can continue to lead the way to a greener, more connected
future by combining creative techniques with a dedication to quality.
With uniqueness in their branding techniques
In conclusion, Tesla can drive brand growth, improve consumer connections, and preserve its
position as an automobile industry innovator by incorporating these unique digital marketing
methods into its overall marketing framework. This summary captures the core of the
recommended tactics, offering practical insights for Tesla's digital marketing efforts in the
rapidly changing digital marketplace.
IJCRT's Publication Details
Unique Identification Number - IJCRT2404697
Paper ID - 256288
Author type - Indian Author
Page Number(s) - g42-g51
Pubished in - Volume 12 | Issue 4 | April 2024
DOI (Digital Object Identifier) -
No Of Downloads - 26
Author Country - India, 226010, Lucknow , Lucknow , 226010, Management All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Published Paper PDF : - http://www.ijcrt.org/papers/IJCRT2404697
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Kushagra vikram Singh,Dr Alpana srivastava, "Digital marketing strategies for Tesla company enhancement", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 4, pp.g42-g51, April 2024, Available at :http://www.ijcrt.org/papers/IJCRT2404697.pdf
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