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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
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Authors
Divya Dattatray Iware,Mr.Akshay.V.Bhenki,Dr . Rupali.R.Bendgude.,Dr.Ravindra.D.Bendgude.
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Keywords
Marketing and pharmaceutical marketing .
Abstract
In the drug industry, rivalry and market relationships are growing. Outlines the requirements for the primary marketing provision's attributes and its purposeful, scientific use in relation to the population's drug supply. The marketing tactics of pharmacies and pharmaceutical businesses enable them to react adapting efficiently to alterations in the external environment, customer demands, and organizational proficiencies for market research and analysis-driven managerial choices. Marketing has a wide range of uses, from planning and product creation to after-sales support and analyzing customer feedback. Marketing is essential when entering a foreign market in order to increase exports. Proficient product marketing is a conventional approach acknowledged by the global business community as crucial for enterprises aiming to accomplish their desired results. Its range is wide, covering anything from over-the-counter (OTC) products to prescription drugs that could save lives to medical equipment. The manufacture of Pharma products is based on these excellent educational experiences, which are so important that Pharmaceutical Education is included in Medical Education as a separate section. The skills required to bring these medications to market are clear indications of the efforts made by pharmaceutical marketers. Pharm marketing is different from regular product marketing in that it emphasizes additional needs rather than wants because it belongs to the realm of necessities. This is due to the fact that most people don't intend to buy drugs or medical.
IJCRT's Publication Details
Unique Identification Number - IJCRT2402590
Paper ID - 251695
Author type - Indian Author
Page Number(s) - f27-f31
Pubished in - Volume 12 | Issue 2 | February 2024
DOI (Digital Object Identifier) -
No Of Downloads - 33
Author Country - India, 413203, Karmala, Karmala, 413203, Others area
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
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Divya Dattatray Iware,Mr.Akshay.V.Bhenki,Dr . Rupali.R.Bendgude.,Dr.Ravindra.D.Bendgude., "A Review on Pharmaceutical marketing and Marketing", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 2, pp.f27-f31, February 2024, Available at :http://www.ijcrt.org/papers/IJCRT2402590.pdf
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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