Volume 9 | Issue 3

 Abstract

Climatic changes and their consequences are one among the major threats the world is now dealing with and Go Green measures are the major weapon used. Marketing is the most considerable field where these green initiatives can be found at a core level. Green Marketing focuses on the production, marketing and consumption of eco-friendly products in an eco-friendly manner and thereby protect the environment without compromising the needs of the market. The societal attitude of preserving nature adds fuel to the growth and acceptance of green marketing. In this context, the present study measures the awareness and acceptance among the consumers. In addition, the inhibiting factors of its success is considered under the purview of study.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Green Marketing , Perception, Green Products, Eco-friendly

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Back pain is the most common and widespread problems in today's workaholic lifestyle. Reasons for having back pain problems can be muscle spasms, heavy lifting, cracked discs, sciatica, abnormal spinal curvature, poor sleep habits etc. Sitting and sleeping in the wrong place are the most common causes of muscle pain in the lower back. Changing these habits is the ultimate solution to standing back. The "Smart waist belt" is a clever tool to solve this problem. Smart belt + Mobile Application helps the user not to get into any wrong position. It simply alerts the user whenever he enters the wrong place. Users will also receive notifications on his Smartphone regarding malicious status, suggestions made by our app. The mobile app will enable the user to set up tracking and notify performance according to their needs.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Internet of Things, Wearable Device, Activity Recognition, Health Behavior Change, Smart Health Care, Digital Health Care, Posture Alert, Accelerometer.

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Creative Commons Attribution 4.0 and The Open Definition

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Covid-19 Pandemic has impacted the whole world in all respect to the entire humanity. However, it has also a huge effect on the savings and investment of people due to huge impact on income and liquidity position. It has disrupted our spending habits and preferred investment also. Now people cautiously spend money pondering - how, when and where to spend .Due to above the change in spending and savings are quite obviously happened. Worldwide/Nationwide lockdowns helped to reduce the massive spread of Covid-19 but it disrupted the entire business activity which made business and job to suffer at a greater extent. In this challenging scenario, saving and investment has emerged as two strong pillars of our economy that helped to sail through in survival from pandemic. Savings in general is a deep rooted and ancestral prudence in our country. It has saved us several times from economic disaster since centuries. The purpose of writing this is to analyse the effect of Covid-19 impact on Saving habits of individuals in Pune . The aim is to understand to what extent did savings help a normal citizen ride out the massive storm of Covid-19 and what are the changes have happened in the saving and investment patterns.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

COVID 19, Pandemic, savings, investment

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

GENDER EQUALITY

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Creative Commons Attribution 4.0 and The Open Definition

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Ayurveda, Dana karma, Daivavyaprashaya chikitsa, Harita Samhita.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Savings, Investment, Youth, income.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Madhya Pradesh is a non-traditional region for safflower production, therefore it is significant that over a period of nearly three decades it has developed multiple varieties of Safflower, in three categories, namely Spiny, Spineless and Semi-Spiny. JSF-1 (Shweta) was the first Safflower variety released in 1984 even before theestablishment of AICRP centre at Indore .Thereafter AICRP development work on safflower started in 1986 in Indore. This pushed the production area upward from small acreage to a splendid amount of 10,000 hectares (1988-89) in the Indore and Ujjain division. Fast forward to 2019, Nimar region farmers have now come forward for cultivation of Nonspiny Safflower varieties. After the establishment of AICRP centre m JSI-7 which is a high yielding spineless variety was released in 1990 for farmers. This was followed by the release of The JSI-73 (variety) in 1997, and quickly thereafter in 2004 came the bold seeded spineless variety JSI-97.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

spiny cultivars, adoption, yield, oil content, petals, medicinal use

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Creative Commons Attribution 4.0 and The Open Definition

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India is moving towards the modern economy and establishing the country as a hub for arbitration so to reduce the burden of courts. Traditionally, India seemed towards ad-hoc arbitration and due to lack of enforcement of institutional arbitration in the country, it took part at Singapore and other countries. But, recently in the year 2019, India promoted the country as an arbitral destination. All the matters of commercial disputes should have a neutral arbitral institution in resolving such disputes. Moreover, there has been the establishment of institutions for conducting arbitration like MCIA in 2017, NDIAC in 2019, etc, to promote international best practices in the Country. This will give effect to prefer international commercial arbitration in the country as well as there is a need to look over the enforcement of such institutions effectively in India to achieve its objectives. The paper will be conducted as Non-Empirical/Doctrinal research. The main objective of this research paper is to find out the current situation of institutional arbitration in India. Further, the research paper is divided into four parts. Part I will be dealing with the introduction. Part II will be dealing in challenges with respect to existing institutions. Part III will be dealing with enforcement of institutional arbitration in India till 2019. Part IV will be dealing with conclusion and suggestions. This paper seeks to deal with the functioning of the existing institutions for governing arbitration in India. Lastly, finishing the study by evaluating all the situations in the current scenario as well as measures should be adopted. By writing this research paper, the researcher would like to get a new conclusion.

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 Keywords

Institutional, Arbitration, Enforcement

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Gender disparity and inequality is detrimental in achieving the goals of human development. For inclusive development of a society, people should have equal access to all the choices they can make and should also have equality related to various opportunities. Sex Ratio is one of the tools to determine gender equality of the population. It is defined by the number of females per 1000 males in the population. Historically, sex ratio in India has remained favourable to males. In 2011 census, sex ratio in India increased to 940 from 934 as recorded in the 2001 census. Increase has also been noted in twenty nine states and Union territories of India. Only three major states i.e. Gujarat, Bihar and Jammu and Kashmir have shown a decline in the sex ratio in 2011 census. A change in child sex ratio (0-6 years) index reflects underlying socio-economic and cultural patterns of the society, especially its attitude towards the girl child. Though the sex ratio has increased in India but the child sex ratio, according to 2011 census, has declined in both rural and urban areas. Of all the Indian states the decline in child sex ratio is highest in Jammu and Kashmir. It has declined to 862 in 2011 from 941 as in 2001 census. The present paper tries to analyse the levels and trends of sex ratio and child sex ratio in Jammu and Kashmir. While doing the comparative study of various districts of Jammu and Kashmir in order to examine the pattern of declining child sex ratio, attempt has been made to trace out the factors which are responsible for variations in regional patterns in sex bias against female child.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Sex Ratio, Female, Gender, Inequality

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Green supply chain, Reusable packaging, 32 inch Led television

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Creative Commons Attribution 4.0 and The Open Definition