Volume 14 | Issue 8

 Abstract

The increasing environmental challenges faced across the globe have significantly transformed consumer purchasing patterns, encouraging individuals to adopt environmentally responsible consumption practices. Eco-friendly products have emerged as an effective solution to reduce environmental degradation while promoting sustainable living. In today's competitive marketplace, consumers are increasingly influenced by environmental awareness, product quality, green marketing initiatives, and social responsibility when making purchasing decisions. This study examines consumer buying behaviour towards eco-friendly products and identifies the major factors influencing green purchase decisions in the modern marketplace. The primary objective of this research is to analyse the influence of environmental concern, purchase intention, product quality, price perception, green marketing, and consumer awareness on buying behaviour towards eco-friendly products. The study adopts both primary and secondary sources of data. Primary data were collected from 150 respondents residing in Salem City through a structured questionnaire using stratified random sampling. Secondary information was gathered from research journals, books, government reports, websites, and previous studies related to green marketing and sustainable consumer behaviour. The collected data are analysed using descriptive and inferential statistical techniques such as Percentage Analysis, Chi-Square Test, Garrett Ranking Technique, Correlation Analysis, and Multiple Regression Analysis. The findings indicate that environmental concern and product quality significantly influence consumers' intention to purchase eco-friendly products. However, factors such as higher prices, limited product availability, and insufficient awareness continue to affect consumers' buying decisions. The study concludes that effective green marketing strategies, improved product accessibility, consumer education, and affordable pricing can substantially enhance the adoption of eco-friendly products. The research provides valuable insights for marketers, policymakers, manufacturers, and environmental organizations in designing sustainable marketing strategies and promoting environmentally responsible consumer behaviour.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Consumer Buying Behaviour, Eco-Friendly Products, Green Marketing, Environmental Concern, Purchase Intention, Sustainable Consumption, Green Purchase Behaviour.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract Garbhini Paricharya is a unique concept of Ayurveda that encompasses dietary, lifestyle, and behavioural guidelines prescribed for a pregnant woman to ensure the healthy development of the foetus and the well-being of the mother. Among its various components, Maasaanumasika Pathya (month-wise regimen) holds special importance as it addresses the changing physiological needs of pregnancy. Acharya Charaka has described specific dietary measures for each month, including the use of Ksheera, Ghrita, Madhu, Navaneeta, and medicated preparations, along with procedures such as Anuvasana Basti and Yoni Pichu during the later months. These regimens help in maintaining maternal nutrition, alleviating pregnancy-related discomforts, supporting fetal growth and development, preserving Ojas, and facilitating normal labour. The present review critically analyses the rationale behind the month-wise regimen described by Acharya Charaka and correlates its benefits with maternal and fetal health. The properties of the prescribed dietary substances and therapeutic measures indicate their role in promoting physical strength, proper tissue nourishment, fetal organ development, and uncomplicated delivery. In the present era, where pregnancy-related complications and operative deliveries are increasing, the principles of garbhini paricharya offer a holistic and preventive approach for achieving healthy pregnancy outcomes and enhancing maternal and fetal well-being.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: Garbhini Paricharya, Maasaanumasika Pathya, Garbha, Pregnancy, Fetal Development, Maternal Health.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper examines how design communicates social change through a semiotic analysis of five Indian awareness advertisements: the Swachh Bharat Mission logo, a Pulse Polio immunisation poster, Ariel India's #ShareTheLoad campaign, Tata Tea's Jaago Re 2.0 campaign, and the Sadak Suraksha Abhiyaan 2026 road-safety visual. The study uses a qualitative, interpretive framework combining Barthes's levels of denotation, connotation, and myth; Peirce's categories of icon, index, and symbol; and Kress and van Leeuwen's visual grammar. Each advertisement is analysed in relation to imagery, colour, typography, composition, language, gaze, cultural codes, emotional appeal, and call to action. The comparative findings show that Indian social-cause advertising frequently condenses complex public issues into memorable everyday objects: spectacles, vaccine drops, laundry, an alarm clock, and a traffic sign. These objects operate as culturally intelligible signs that translate abstract goals into personal duties. Across the sample, the viewer is positioned not as a passive recipient of information but as a citizen, parent, partner, consumer, or road user who is expected to act. At the same time, the analysis identifies limitations. Messages that emphasise individual responsibility may understate structural barriers, while brand-led activism can blur civic communication and commercial interest. The paper argues that socially responsible design becomes more persuasive and ethically sound when symbolic clarity is joinISSNed with behavioural specificity, inclusive representation, and an acknowledgement of the systems within which individual choices are made.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

social change, visual communication, semiotics, Indian advertising, social advertising, public awareness, visual design

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This paper examines the social dimensions of microfinance-led empowerment among women working in the urban informal sector of Noida, Uttar Pradesh, drawing on a structured interview schedule administered to 150 women linked to Self-Help Groups. Using a five-point Likert scale, the study measures change across five indicators: household decision-making, mobility, social respect and recognition, awareness of social issues, and collective participation. The pattern that emerges is uneven rather than uniform. Mean scores for decisions over major household assets, physical mobility, and respect from family members all fall below the scale midpoint, and respect within the household proves the most resistant to change of any indicator measured. Awareness of social issues and participation in welfare activities remain similarly low, though chi-square analysis points to a gradient by length of SHG membership. The collective space of the SHG itself, by contrast, appears to build confidence and a sense of shared experience among members, even where this does not extend into measurable gains in household authority or public life. The paper argues that microfinance produces real but narrowly bounded social change, one that stays largely inside the SHG rather than travelling into the household or the wider community.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Microfinance, Social Empowerment, Self-Help Groups, Women's Mobility, Urban Informal Sector

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Bhavanatmak Buddhimatta, Atma Anushasan evam Sahaj Kathor Vyaktitva Vyavahar: Chhatron ke Sandarbh mein Ek Adhyayan

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Bhavanatmak Buddhimatta, Atma Anushasan evam Sahaj Kathor Vyaktitva Vyavahar: Chhatron ke Sandarbh mein Ek Adhyayan

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Anusuchit Jatiyo Ke Samaveshi Vikash Me Kalyankari Youjnao Ka Yogdhan : Ek Samajshatria Vishleshan

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Anusuchit Jatiyo Ke Samaveshi Vikash Me Kalyankari Youjnao Ka Yogdhan : Ek Samajshatria Vishleshan

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Indian writing in English is a form of writing that help the thinkers, critics, and writers to voice out their thoughts, emotions in the form of essay, poetry, short stories, drama, fiction and non-fiction works. Drama plays an important role in highlighting the stark realities of the Indian society. A prominent Marathi dramatist Vijay Tendulkar, through his writings addressed various social issues: gender hegemony, patriarchy, power dynamics, societal hypocrisy, violence, man-women relationships etc. Silence! The Court is in Session is a drama written by Vijay Tendulkar in 1963. It talks about social norms and individual desire, gender inequality, morality, and victimized status of the woman. It also reflects the harsh realities of Indian patriarchal society, hypocrisy, and mental violence in the name of reforming the society. In the mock trial, the actors in the play tormented the psyche of the protagonist. This paper will analyze the psychological turmoil of Miss Leela Benare after the attack in the mock trial from the lens of Sigmund Freud's theory of repression. It will also analyze the social hypocrisy played by a group of people in Leela Banera's life; that lack power imbalance in both the victim and the perpetrator.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Keywords: gender roles, psychological impact, mock trial, repression

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

: The conservative, patriarchal state of Mizoram, situated in the northeastern states of India, has a unique demographic profile, with a high percentage of female voters. The political transformation of Mizo women represents one of the most significant social changes in contemporary Mizoram. The recent state assembly election has witnessed a remarkable and significant transformation in its dynamic political landscape. Despite the high participation rate of female voters during elections, there is a continuous lack of adequacy in the representation and involvement of women in the political sphere. This paper explores the historical transition of Mizo women from household-centred roles to increasing participation in public and political life. Political empowerment is important for inclusive and equitable democracy. It is also crucial for understanding democratic practices prevail in the state. The study explores factors influencing the participation of women, and challenges limiting their political enhancement. The findings highlight the religious and communal interference in decision-making. In the end, the paper attempts to propose possible recommendations and strategies to empower political participation and representation of women.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Political Empowerment, Chieftainship, British missionaries, Mizo society, Zawlbuk

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Abstract--Early prediction of diabetes risk is critical for timely preventive intervention and long-term disease management. Con-ventional clinical models rely on static biomarker data, overlook-ing the significant role of daily lifestyle behaviors in disease onset. This paper presents a machine learning framework for early diabetes risk prediction that incorporates dynamic lifestyle data including physical activity, dietary patterns, and sleep quality alongside standard clinical parameters. The proposed hybrid model combines Long Short-Term Memory (LSTM) networks for temporal sequence modeling with a Random Forest classifier for clinical risk stratification. K-Means clustering is applied to create personalized patient sub-groups, while Shapley Additive exPla-nations (SHAP) ensure model transparency. Experimental eval-uation on a multi-modal lifestyle-clinical dataset demonstrates that the proposed model achieves 92.7% accuracy, surpassing standalone machine learning and deep learning baselines. A preventive recommendation engine further enhances the system's clinical utility.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Index Terms--Diabetes Risk Prediction, Machine Learning, Deep Learning, LSTM, Random Forest, Lifestyle Data, SHAP, Explainable AI, Personalized Healthcare.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Family-Centered Care (FCC) is a cornerstone of contemporary pediatric nursing that recognizes the family as an essential partner in the care of hospitalized children. Unlike traditional healthcare models that focus primarily on the patient, FCC promotes collaboration between healthcare professionals and families to ensure holistic, individualized, and evidence-based care. The philosophy emphasizes respect, dignity, information sharing, participation, and collaboration throughout the child's hospitalization. Research has consistently demonstrated that FCC improves clinical outcomes, reduces parental anxiety, enhances family satisfaction, shortens hospital stays, increases adherence to treatment, and promotes emotional well-being among children. Pediatric nurses play a central role in implementing FCC through effective communication, family education, shared decision-making, and advocacy. Despite its recognized benefits, several barriers such as inadequate staffing, limited institutional support, cultural differences, and communication challenges hinder successful implementation. This article reviews the principles, benefits, nursing interventions, challenges, and future directions of Family-Centered Care in pediatric nursing and highlights its significance in improving health outcomes for hospitalized children.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Family-centered care, pediatric nursing, hospitalized children, family participation, nursing care, child health, patient-centered care

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The rapid advancement of Artificial Intelligence (AI) and generative deep learning models has significantly enhanced the capability to produce highly realistic synthetic images, commonly referred to as deepfakes. Although these technologies have enabled innovations in entertainment, healthcare, and digital content creation, they have also introduced critical challenges related to misinformation, identity theft, cybercrime, and digital media authenticity. Existing deepfake detection approaches predominantly rely on image-based analysis using Convolutional Neural Networks (CNNs), yet their performance often deteriorates when confronted with unseen datasets, sophisticated generative models, adversarial attacks, and manipulated metadata. To address these limitations, this research proposes a novel multi-modal deepfake image detection framework that integrates visual feature learning through Vision Transformers (ViTs) with fake metadata analysis to improve detection robustness and generalization. The proposed framework combines EfficientNet-based feature extraction, attention mechanisms, Vision Transformers for global contextual representation, and metadata forensic analysis to simultaneously examine image content and associated metadata. This multi-modal strategy enables the detection of subtle spatial inconsistencies, semantic artifacts, and metadata anomalies that may remain undetected when relying solely on visual information. The model is trained and evaluated using incorporating benchmark deepfake datasets, comprehensive preprocessing, data augmentation, transfer learning, and ensemble classification techniques. Performance is assessed using standard evaluation metrics including accuracy, precision, recall, F1-score, Receiver Operating Characteristic (ROC) curve, and Area Under the Curve (AUC), along with cross-dataset validation to evaluate model robustness under diverse real-world conditions. The expected outcome of this research is the development of a scalable, reliable, and computationally efficient deepfake detection framework capable of accurately identifying AI-generated images while maintaining strong generalization across different manipulation techniques. By integrating visual and metadata-based forensic evidence, the proposed system enhances digital image authentication and contributes to combating misinformation, strengthening cybersecurity, supporting digital forensic investigations, and preserving trust in digital media. The research advances the field of computer vision by presenting a comprehensive multi modal detection framework suitable for next-generation AI-generated image verification systems.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Deepfake Detection, Artificial Intelligence, Deep Learning, Vision Transformer (ViT), Multi-Modal Learning, Fake Metadata Analysis, Computer Vision, Digital Image Forensics, EfficientNet, Transfer Learning, Image Authentication, Cyber security.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This scoping review maps a decade of empirical research on Mindfulness-Based Stress Reduction (MBSR) and related mindfulness-based interventions (MBIs) in India, covering 2016 to 2026. PubMed, PsycINFO, Scopus, and Google Scholar were searched, and reference lists of the retrieved articles were checked by hand so that relevant studies were not missed. Because the literature draws on quite different methodological traditions, studies were sorted by research design rather than lumped together: randomized controlled trials, quasi-experimental comparisons, single-group pre-post evaluations, cross-sectional surveys, and descriptive institutional reports. For every study, design, population, setting, outcome measures, and the statistics actually reported were charted, and where a standardized effect size was simply absent from the source, that was recorded as 'not reported' rather than estimated. Indian MBI research has grown considerably since 2020, reflecting rising academic and institutional interest, but the resulting evidence map is methodologically uneven. Randomized controlled trials exist, yet they are concentrated almost entirely among clinical and health populations: chronic pain, diagnosed anxiety, pregnancy, and community adults. Research on working professionals and students depends mainly on quasi-experimental or uncontrolled pre-post designs, which constrains what the findings can actually establish. One study frequently cited as occupational evidence turns out, on inspection, to be a correlational survey with no intervention at all. Of every occupational study charted, only one, Mitra (2025), reported a usable standardised effect size for work stress (Cohen's d = 0.64), and even that came from an uncontrolled design. Taken as a whole, the literature suggests MBSR is culturally workable and practically feasible in India. What it does not yet offer is rigorous, design-appropriate evidence for occupational and corporate populations, particularly within the IT sector, and closing that gap is the clearest priority for future research.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Mindfulness-Based Stress Reduction, Scoping Review, Research Design, Evidence Mapping

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Chandrayaan-2 DFSAR, lunar south pole, polarimetric SAR, CPR, degree of polarisation, volatile retention, water-ice candidates.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Sahityakadamya Balasahityapuraskara-sammanita-samskrta-kavlnam Paricitih (Varsa 2010 tah 2023 Paryantam)

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Sahityakadamya Balasahityapuraskara-sammanita-samskrta-kavlnam Paricitih (Varsa 2010 tah 2023 Paryantam)

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Artificial Intelligence (AI) has emerged as a transformative technology in the field of cybersecurity by enabling advanced threat detection, automated incident response, malware analysis, and predictive security measures. As cyber threats become increasingly sophisticated, organizations and governments are relying on AI-driven systems to protect critical infrastructure, digital services, and sensitive information. However, the integration of AI into cybersecurity creates complex legal and regulatory challenges concerning privacy, accountability, transparency, data governance, and misuse of technology. In India, the legal framework governing AI-based cybersecurity applications is still developing. Existing laws such as the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, cybersecurity policies, and sector-specific regulations provide partial regulation but do not comprehensively address AI-specific risks. Questions regarding liability for autonomous AI decisions, algorithmic transparency, cybersecurity obligations, and ethical use of AI remain unresolved. This research paper examines the current legal frameworks applicable to artificial intelligence in cybersecurity in India, evaluates their limitations, and explores possible future regulatory approaches. It argues that India requires a balanced AI governance model that promotes technological innovation while ensuring security, privacy, accountability, and protection of individual rights.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Artificial Intelligence, Cybersecurity, Information Technology Law, Data Protection, AI Regulation, India, Digital Governance.

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Tinea corporis is a common superficial dermatophyte infection characterized by annular, erythematous, scaly lesions associated with pruritus. A 51-year-old male, Mr. Patil, presented with complaints of itching eruptions over the left forearm for two months. Dermatological examination revealed characteristic annular erythematous lesions with associated pruritus, clinically diagnosed as tinea corporis. Detailed case-taking was performed, and the totality of symptoms was evaluated according to homoeopathic principles. Based on the characteristic symptomatology and constitutional assessment, Sulphur was selected as the individualized remedy. Sulphur 200C was prescribed and the patient was followed periodically to assess clinical progress. This case report presents the evidence-based homoeopathic management of tinea corporis using Sulphur and evaluates the clinical outcome through the MONARCH (Modified Naranjo Criteria for Homeopathy) assessment tool.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Tinea corporis, Homoeopathy, Individualization, Sulphur, MONARCH,

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Seasonal environmental changes, including variations in temperature, humidity, and daylight, can influence several physiological parameters such as haemoglobin concentration, blood pressure, and body weight. Understanding these seasonal fluctuations is important for accurate clinical assessment, disease prevention, and effective patient management. Cold weather is associated with peripheral vasoconstriction, reduced sweating, and haemoconcentration, which may result in higher haemoglobin levels and increased blood pressure. In contrast, warm weather promotes vasodilation, increased perspiration, and plasma volume expansion, leading to relatively lower haemoglobin levels and blood pressure. Body weight may also vary seasonally due to changes in physical activity, dietary habits, and metabolic rate. This study aimed to evaluate seasonal variations in haemoglobin, blood pressure, and body weight among male and female patients and to compare these changes between genders. The findings revealed that all three parameters exhibited seasonal variation, with generally higher values during winter and lower values during summer. Although males had higher haemoglobin levels and blood pressure than females, both genders showed similar seasonal patterns. These findings highlight the influence of seasonal changes on physiological health and emphasize the importance of considering seasonal variation during clinical evaluation and patient care.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Seasonal Variation, Haemoglobin, Blood Pressure, Body Weight, Male Patients, Female Patients, Comparative Study, Gender Differences

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Social media has emerged as powerful force transforming the Indian Political system. It has reshaped political communication,electrol campaigning,voter engagment,public opinion and democratic participation.digitial Platform enable Political parties and leaders to communicate directly with citizens,mobilize supports,and influence Political discourse.At the same time,misinformation ,political polarization online manipulation,and unequal digitial access Pose serious challenges to democratic va1ue .. Social media platforms such as Facebook, X, YouTube, Instagram, and WhatsApp have become important arenas for political communication, electoral campaigning, public opinion formation, political mobilisation, and citizen participation. This paper examines how social media is transforming the Indian political system, with particular attention to political communication, electoral behaviour, democratic participation, party organisation, political polarisation, misinformation, and institutional regulation. The study is based on a qualitative and analytical review of secondary sources, including scholarly literature, institutional reports, election-related studies, and policy discussions.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Social media; Indian political system; political communication; electoral behaviour; democratic participation; digital democracy; misinformation .

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Nausea and vomiting of pregnancy (NVP), commonly known as morning sickness, affects approximately 70-90% of pregnant women, particularly during the first trimester, and can significantly impair maternal quality of life. Due to concerns about fetal safety and adverse effects associated with pharmacological antiemetics, many women seek herbal alternatives for symptom relief. This review evaluates the efficacy and safety of commonly used antiemetic medicinal herbs, including ginger, peppermint (mentha), and chamomile, for managing NVP. It delves into their proposed mechanisms of action, clinical evidence, and considerations for their use during pregnancy. The aim is to provide a comprehensive overview for healthcare professionals and pregnant individuals seeking evidence-based information on herbal remedies for NVP.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

nausea ,vomiting

  License

Creative Commons Attribution 4.0 and The Open Definition

 Abstract

This research presents a sequential optimisation model that investigates the process of implementing a framework for a circular economy. The basic tenet of the system is that local governments are responsible for collecting garbage, which is then partially reused by a recycling company in the production of electricity, thermal energy, and other goods.

Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Circular Economy

  License

Creative Commons Attribution 4.0 and The Open Definition