Volume 8 | Issue 6

 Abstract

The purpose of this paper is to highlight the renewed need for digital marketing in an everchanging and volatile environment in India. The paper will discuss the efficacy of the marketing strategies being employed, and the emerging trend of newer, more fast paced strategies. The arena of digital marketing is pervasive in all dimensions of the market as corporate houses and enterprises strive to accomplish their business goals. Digital marketing is emerging to be the calling card for agile companies, with complex interaction among various stakeholders, namely, customers, competitors and B2B clients. This form of marketing is gaining traction as it is quick and reaches a larger target audience. Moreover, with attention span reducing in, digital marketing techniques capture the audience�s attention quickly and deliver the key message strategically. Why digital marketing is more than just the flavour of the month explored in this paper. This mode of communicating with the target group eliminates the via media of a layered communication, and is a more direct way to connect. This paper will explore the pros and cons of employing digital marketing as the primary form of communication by enterprises.

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Digital Marketing, Technology, Marketing Strategy, Business, Management, Internet, Coronavirus

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Drinking water is valuable and significant for every single living being. The drinking water faces numerous difficulties progressively activity. These difficulties are happened because of the restriction in water assets, developing populace and so on. Thus guaranteeing of safe drinking water is significant. Web of Things (IoT) is by and large broadly utilized in regular daily existences because of the brilliant applications. So we present structure and advancement of minimal effort framework for constant observing of the water quality in IoT. A few constant sensors for estimating the physical and synthetic boundaries are utilized for observing the water quality. Square chain is executed for guaranteeing the information security. Water left from the businesses to the water bodies are observed consistently for guaranteeing safe water being arranged into the water bodies.

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Ph sensor, Temperature sensor, Turbidity sensor, Salinity sensor, Arduino Uno, NodeMCU, IoT (Internet of things), Block chain.

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As we are discussing about Indian Education System, always in economics we discuss about what is the amount of spending on education in (BRICKS) different countries. As far as big countries are concerned, in 2016 China was spending 4.3% of its GDP Russia 3.6% , Brazil 5.7%, South Korea 6.9% and India 2.9% of the GDP, & it has not increased now, but its decreased and at the same time U.S was 6% of its GDP for Education. That�s why we�re to take into account this particular scenario. Since 5-6 months the whole world fighting with COVID-19 pandemic & most of the countries are affected 90% or more than 92% of schools, colleges & universities are closed. About 1.38 billion students have the impact on them, & the pandemic has been significantly disrupting the higher education sector as well which is a critical determinant of countries economic future, whatever the development is there it�s because of education, that hypothesis we take into consideration. Due to the uncertainties exists always when there are uncertainties it is very difficult to take the decision. The �Use of multimedia for innovative education� There is great power in technology one has to use it more judiciously in the field of education, this is the area where we are touching, now the media of teaching learning process will change, but technology will help us for changing the scenario. And even still the challenges are there , In this Research Paper/Article we are going to discuss about the Positive and the Negative Aspects of COVID-19 on Indian Education System and the Various Strategies that are been devised to be face the existing challenges

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 Keywords

Indian Education System, E-learning , Online Teaching , COVID-19

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As rightly said by many scholars we humans generally take for granted whatever is given to us for free, as the earth gives away everything to us for free we had long back started to take our mother nature for granted which has led to climatic changes, deforestation, pollution and many such issues which will soon lead to the disastrous end of every living being on this planet. Ever since the growth of industries there has been a tremendous growth in new buildings. As in the statistics projected by 2060 most of the major cities will be a victim to consumption of polluted air and polluted water, a building being a major consumer of resources and energy, and in turn a major producer of pollutants it is necessary to put guidelines (rating systems) in its construction techniques, resource utility and waste management throughout its life-cycle for a safer future.

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Rating System, Construction Techniques, Resource Utility and Waste Management.

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An investigation was carried out to study the relative performance of two indoor foliage plants, Aglaonema cv. Silver Queen and Dieffenbachia cv. Tropic Snow grown in various media compositions in form of a pot culture trial in the Department of Horticulture, Institute of Agricultural Sciences, Siksha �O� Anusandhan (Deemed to be University), Bhubaneswar in an agro shade net house with 70 per cent shade during the period between October 2018 to April 2019. The trial was conducted in form of a Factorial Experiment following Completely Randomized Design with three replications and consisted of two factors viz., potting media and in door foliage plants as treatments. In the present investigation five media compositions viz., M1(2 parts of garden soil+ 1 part of FYM), M2 (2 parts of garden soil + 1 part of coarse sand +1 part of FYM), M3 (2 parts of garden soil +1 part of coco peat ), M4 (2 parts of garden soil +1 part of coarse sand +1 part of coco peat) and M5 consisting of 2 parts of FYM + 1 part of coco peat were used in which the ingredients were mixed on volume basis. The performances of the two indoor foliage plant species viz., (S1) Aglaonema and (S2) Dieffenbachia were evaluated in the above mentioned potting media for various growth and quality parameters. The results of the study revealed that among various combinations of M x S1, performance of Aglaonema grown in media M5 composed of 2 parts of FYM + 1 part of coco peat was most satisfactory with respect to almost all parameters. Growth parameter like leaf area and scoring for quality parameters like colour grade and visual plant grade were significantly higher under this treatment combination. Besides, parameter like plant spread also recorded highest value which was at par with either M2S1 or M4S1 combinations. Performance of Aglaonema (S1) under M4 ie.2 parts of garden soil +1 part of coarse sand + 1 part of coco peat (M4S1) was next to M5S1 which recorded higher values for leaf area, plant spread and stem diameter while parameters like colour grade and visual plant grade was improved under M2S1 ( ie. Aglaonema grown in 2parts of garden soil +1 part of coarse sand + 1 part of FYM ) combination next to M5S1. Performance of M3S1 combination ie. Aglaonema grown in 2 parts of garden soil + 1 part of coco peat was found unsatisfactory for various parameters which recorded the lowest scoring for visual plant grade and significantly lower score for colour grade. Besides, the performance of M1S1 combination ie. Aglaonema grown in 2 parts of garden soil +1 part of FYM wav more less similar with respect to different parameters under study. Various combinations of MxS2 ie. Dieffenbachia grown in different media compositions followed more or less similar trend as observed in MxS1 combination. Plants of Dieffenbachia grown in media M5 (2 parts of FYM + 1 part of coco peat) recorded significantly higher values for plant spread, visual scoring for colour grade and plant grade in addition to maximum basal diameter although this parameter was not significantly influenced . Performance of M4S2 combination ie. Dieffenbachia grown in 2 parts of garden soil + 1 part of coarse sand + 1 part of coco peat was also better which recorded highest individual leaf area followed by and at par with M5S2. Besides, plant spread, basal stem diameter and scoring for visual plant grade were also improved next to M5S2 combination. On the other hand scoring for colour grade was improved under M2S2 next to M5S2 combination. Significantly lower plant spread and scoring for colour grade were observed under M3S2 combination. Besides, lowest values were also recorded for basal stem diameter and visual grade of plants under this treatment combination. Performance of plants with respect to all the parameters under M1S2 combinations was found to be unsatisfactory.

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In door foliage plants, Aglaonema, Dieffenbachia, plant spread, leaf area , stem diameter, colour grade, visual plant grade

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This paper presents the design of a smart-talking glove for dynamic gesture recognition. The aim is to provide an efficient, ultrahigh reliable with low latency real-time communication system. It is acting as a communication aid device to disable persons such as deaf, deaf/blind, and non-vocal individuals. This is a human interface device that converts the mechanics of hand sign language into alphanumerical characters by transcribing symbols in sign languages into plain text.

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Gesture recognition, Wearable device, Hybrid device.

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This study has been undertaken to investigate the determinants of stock returns in Karachi Stock Exchange (KSE) using two assets pricing models the classical Capital Asset Pricing Model and Arbitrage Pricing Theory model. To test the CAPM market return is used and macroeconomic variables are used to test the APT. The macroeconomic variables include inflation, oil prices, interest rate and exchange rate. For the very purpose monthly time series data has been arranged from Jan 2010 to Dec 2014. The analytical framework contains. This study was planned to characterize main anti-oxidant component Nasunin which is chemically an anthocyanin, from methanolic and aqueous extract of Solanum melongena L. purple coloured fruit peels. Peels of Solanum melongena L. purple coloured fruit peel were subjected to repeated maceration in acetic acid (10 %) for 24 hours and dried. Filtrate was extracted with 200 ml methanol, filtered and dried. Trifluoroacetic acid (1%) was added to this dried extract and analyzed by HPLC analysis. Peak was obtained at 25.658 and 25.649 minute that corresponds to methanolic and aqueous extract respectively. The peak strength and retention time (Rt) is inline and matches with the standard peak that confirms the presence of Nasunin; an anthocyanin component. From the results it was concluded that that peels of Solanum melongena L. contain high amount of anthocyanin component Nasunin which is considered as a strong anti-oxidant. Due to its high quantity, eggplant shows strong anti-oxidant activity which has been proven in-vitro. Nasunin is highly soluble in both media and is stable too. So this merits further investigation for anti-oxidant/ hepatoprotective activity in-vivo.

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anthocyanin, detector, HPLC, Nasunin, retention time (Rt), Solanum melongena L.

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Lateral luxation is the displacement of the tooth in a direction other than axial, which is accompanied by comminution or fracture of the alveolar socket. Lateral luxation is one of the most prevalent dental injuries among the general population, resulting in up to 27% of all dental wounds. The aim of this report was to present a case of a dental lateral luxation caused by tipping forces from finger. The tooth was extruded from its bony lock, replaced into its original anatomic position, and secured with fiber reinforced composite. The permanent endodontic treatment was performed 4 weeks after repositioning. At the end of the 8-months follow-up, the tooth was asymptomatic and pathological alterations absent.

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Luxation, alveolar socket, splinting

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Background: Entrepreneurship is considered one of the most important contribution to the economic development of a fast-developing nation like India. The role of psychology is immense in the field of Entrepreneurship development. Aim: To study and analyze the skills for successful entrepreneurship in psychological perspective. Methods: Mixed and multimethod research that incorporates survey regarding the essential skills of an entrepreneur; exploration of the existing syllabus for the entrepreneurship development programs offered by various educational institutes and qualitative analysis of the interviews of successful entrepreneurs. Results: The analysis of the syllabuses, interviews from successful entrepreneurs and the survey reports indicate the need for the 12 skills listed by the researcher, important for a person to be a successful entrepreneur, to make the start-up get well established. Reports show case the minimum attention given to the skills in the existing syllabuses of various courses pertaining to entrepreneurship development.

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Entrepreneurship Development, Psychology, Syllabus, Interviews and Skills.

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On 2020 , the whole world is lockdown because of the Covid -19 . An Irish American retired teacher, Kitty O'Meara wrote poem, In the Time of Pandemic in facebook on March 2020 and it goes Viral. And then she wrote the second part, titled In the Time of Pandemic Part II. The author of this article translate those two Poems from English into Tamil. Those translated poems published in yaavarum.com online journal with her Penname Mathura Yazh. This article defines the method of Poem translation. This research reveals the method of translating the Poem through those two Poems.

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Poem, Translation, Covid-19, Pandemic, Source language Target language, English,Tamil

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Introduction: Anaemia is one of the common nutritional deficiency disorders globally that is affecting both developed and developing nations. This has larger implications not only on the health but also reflects the social-economic development of the country. Iron deficiency anaemia can appear in any stage of life but is more common in young children or pregnant females. Adolescent especially girls are vulnerable to iron deficiency anaemia. Girls from age group 12 to 17 are prone to be affected and are considered as a high-risk group. Objective: To develop a literature review on iron deficiency anaemia in young girls. This has been a major public health issue in many countries. This has been implicated as the risk factor for the developmental and growth in a particular age group. The review includes the pathophysiology, cause, clinical characteristics, differential diagnosis, prevention and treatment. Methodology: The peer-reviewed article has been taken onto the account for the formation of a literature review. Most portals on the cyberspace are searched for the review, these may include PubMed, Google Scholar and NCBI. Scientific reaches that have been published in English has been considered. With initial 55 paper, 25 were considered after analysis as per the inclusion and exclusion criterion. Result and Discussion: The result of the studies conducted revealed that adolescent girls are prone to develop iron deficiency anaemia more than 20 per cent and tend to face the ill effect of it in the form of mental or physical development. Conclusion: We have found that preventive measures if taken at the required time may reduce the morbidity burden of anaemia in these risk groups. Healthcare professionals should especially focus on the requirement of the early diagnosis and intervention with proper prophylaxis.

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A REVIEW ON IRON DEFICIENCY ANEMIA IN ADOLESCENT GIRLS

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In our country, Medical Stores employing on online based mode, which include orders and delivery, searching and finding the medicines at our finger tips. But in most of the cases finding nearby medical shops is difficult for the customers in particular locality and availability of medicines at particular stores are unpredictable. Only through Google maps, everybody in just using search mode which cannot meet the demands of an average customers. To minimize the time and transport �MediTrans� idea came out to develop an android mobile application. Unlike all applications, �MediTrans� provides the platform to the customers to view and find, put request, enquire as well as to integrate their services for the recognized registered Medical shops/owners and Doctors. The main purpose of developing this �MediTrans� application is to remove the barrier between all registered medical shops to the customers and can put request to the respective medical owners availed at particular shops in nearest places. Ultimate goal of this application is street medical shops, doctors should get benefited and patients should get the knowledge of medicines. It is easy to consult Doctors at particular locations and can check the services they provide. Pharmacists can supply and manage the store items for the customers by understanding the demands of certain medicines depending on the rate of seasonal outbreaks thereby reducing the risk of disease spread. Patients can know the use of each medicine.

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Android Application, Doctor, MediTrans, Mobile Application Development, Patient, Pharmacist.

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Neurological involvement is frequent in leukemia but is rarely the inaugural event. We report the case of a 15-year-old boy whose acute lymphoblastic leukemia was revealed by fatal cerebral hemorrhage associated with sepsis secondary to lung infection. Intracerebral hemorrhage remains a cause of death in hematologic malignancies. The patient presented with thrombocytopenia (24,000/mm3), leucostasis and hypofibrinogemia (1.10 g/L). Despite maximal medical and surgical treatment (platelets and fresh-frozen plasma transfusions, red blood cells transfusion, and craniotomy discharge), the patient died. The risk of death is high, and surgical treatment has not proven superior to medical therapy in terms of mortality rates and 6-month survival. Further studies are needed to define consensus guidelines for coagulation disorders induced by ALL and also to define the specific management in cases of ICH in childhood hematological malignancies.

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acute lymphoblastic leukemia, Intracerebral hemorrhage, treatment, prevention.

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Energy is essential and vital for development and global economic growth. The use of fossil fuels for energy needs is highly discouraged due to its depleting nature and also for its contribution for greenhouse gases emission to the environment. So there is a need to ?nd out an alternative fuel to ful?ll the energy demand of the world. Biodiesel is one of the best available sources to ful?ll the energy demand of the world. Renewable and carbon neutral biodiesel are necessary for environmental and economic sustainability. Biodiesel for agro products is one such fuel source, which is viable and expanding as an alternate source for fossil fuels.A vast majority of the scientists reported that short-term engine tests using vegetable oils as fuels were very promising but the long-term test results showed higher carbon built up and lubricating oil contamination is resulting in engine failure. They concluded that vegetable oils, either chemically altered or blended with diesel to prevent the engine failures. In 2001, a 6-megawatt backup power system that is entirely fuelled by biodiesel installed at the UC Riverside.

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Biodiesel, trans-esterification, blended, oil, renewable source

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The paper focuses on the critical issues related to the Industrial Revolution and its consequences on human life and the environment. Despite being the catchphrase of Sustainable Development, it seemed to be an ambiguous topic as people fail to understand, follow, and adopt its practice. The paper aims to contribute significantly to the technological advancements and further explains its implication on human life and environment. It studies how technological innovation can achieve and promote sustainable development, particularly in developing countries. There are three dimensional but interconnected pillars of SD, namely environment, economy, and society as a whole. The decision and policymakers need to be always alert for mitigating the effects of business and its activities on these pillars and ensure a better place for the future generation. The fourth industrial Revolution is a significant leap towards taking responsible human action and behavior at the international, national, community, and individual levels.

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Sustainable Development, Industrial Revolution, Industry 4.0, Socio-economic development.

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In every country in the world, elections play an important role in selecting its government by its people�s choice. The elected leaders make good decisions to develop the country. For this reason every citizen should take the responsibility to vote for their country�s development. Fake voters play a deviating and disruptive role in elections. Our project titled advance voting machine using face recognition will provide better safe and secure voting system. Our objective is to ensure authentic voting system with highly secure mechanism. The individual person data base like voter id details and images are stored in server. During the voting session, the person and his database image matching is verified. Based on the image recognition results, the person is allowed or prohibited from voting. With this systematic verification, fake voters could be prevented. In case of fake attempts, the original voter will also be alerted via GSM message.

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voting machine,RFID Reader, Image Processing, GSM

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The present study was undertaken to investigate the impact of effective COVID-19 vaccines in controlling or eradicating the disease. The proposed model was shown to be well-posed by establishing the biologically feasible regions. The qualitative analyses of the model showed that there exist both disease-free and endemic equilibria, which are globally asymptotically stable if the threshold value R0 < 1 and R0 > 1 respectively, and unstable otherwise. Sensitivity analysis and numerical simulations were carried out, and the results showed that the rates of recruitment and vaccination are very sensitive to the reproduction number; and the contact rates of the exposed individuals and environmental virus increase the infection in the population while increased rates of vaccination and recovery slow down the infection. It was therefore concluded that the influx of people into the population be reduced by placing restrictions on immigration, in order to eliminate the negative effect of the recruitment rate. Also, very effective COVID-19 vaccines and antiviral cures should be developed as these will respectively provide protection against the disease and increase recovery of any infected individual.

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SARS-CoV-2, COVID-19, Vaccination, Saturated Incidence, Reproduction number, Sensitivity, Stability

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Today, Indian Banking industry is one of the most growing and flourishing industries which is going through a remarkable change from last two decades. Banking systems of any country need to be effective and efficient as it plays an active role in the economic development of the country. Intense competition among banking industries gave an importance to mergers and acquisition as it minimizes risk, increase profits, provides better customer service with the help professional staff by providing specialized products & services and eliminates competition. This research paper provides information about the mega merger that took place on April 1,2020.

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CASA, CRAR, Net provisioning, PCR, CET-1 ratios

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Government, lockdown, pandemic, COVID-19

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Fashion can be a vogue or a basic style, particularly in dress, footwear, lifestyle, accessories, makeup, hairstyle and body. Fashion can be a particular and often constant trend within the vogue during which individuals gift themselves. A portfolio can be an assemblage of materials that illustrate your beliefs, skills, qualifications, education, coaching and experiences. It provides insight into your personality and work ethic. A fashion style portfolio can be an assortment of samples place along by a clothier to illustrate off his or her skills to a prospective leader or fashion college. A typical fashion style portfolio consists of an idea or mood board with fabric swatches, flat sketches, fashion illustrations, cost sheets &CADs or drafting.

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Fashion Portfolio

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Creative Commons Attribution 4.0 and The Open Definition