IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
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Paper Title: Enhanced Data Encryption Using Optimized S-Box Techniques
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504116
Register Paper ID - 278397
Title: ENHANCED DATA ENCRYPTION USING OPTIMIZED S-BOX TECHNIQUES
Author Name(s): D. Harini, K.Gowtham, B.Dinesh kumar, K.Bhavya, A.Dhanasekhar
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a953-a960
Year: April 2025
Downloads: 252
Abstract: The Advanced Encryption Standard (AES) is a widely used symmetric key cryptographic algorithm ensuring secure data transmission. This paper presents an optimized AES implementation using Verilog HDL, enhancing both performance and resource efficiency. The design incorporates fundamental AES operations, including SubBytes, ShiftRows, MixColumns, and AddRoundKey, while employing optimization techniques to reduce latency and hardware utilization. A key enhancement is the reuse of the S-box for both encryption and decryption, with a multiplexer selecting between the two modes. Additionally, the MixColumns and AddRoundKey operations are integrated into a single unit to streamline processing. The proposed design further improves efficiency by reducing S-box instances through optimized key expansion, generating a 128-bit key every five cycles. Security is reinforced by extending the key size to 256 bits, with unique transformations applied across different encryption rounds. Functional simulation and synthesis results validate the correctness and effectiveness of the implementation, demonstrating its suitability for resource-constrained environments such as IoT devices and FPGA-based secure communication systems. This study highlights the advantages of Verilog HDL in cryptographic hardware design, offering scalability and flexibility for future advancements in encryption techniques.
Licence: creative commons attribution 4.0
AES, Cryptography, Verilog HDL, S-box optimization, FGPA
Paper Title: The Role of Social Media in Causing Anxiety Among Banngladeshi College Students
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504115
Register Paper ID - 281301
Title: THE ROLE OF SOCIAL MEDIA IN CAUSING ANXIETY AMONG BANNGLADESHI COLLEGE STUDENTS
Author Name(s): Zahurul Islam
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a941-a952
Year: April 2025
Downloads: 246
The increasing influence of social media has turned into a defining feature of present day college experience, particularly in Bangladesh, where platforms like Facebook, Instagram and WhatsApp are deeply integrated into students' daily routines. While social media offers various benefits, such as facilitating connections, access to knowledge, and emotional support, its excessive consumption has been tied to the surge in anxiety level among college students. This article explores the dual impact of social media on anxiety among Bangladeshi college students, examining both the negative and positive aspects. On one hand, social media fosters social comparison, cyberbullying, and digital addiction, all contributing to heightened stress and anxiety. On the other hand, it also provides opportunities for creative expression, mental health support, and community-building. The article further discusses the cultural and academic pressures that intensify the anxiety students experience, emphasizing the need for mindful social media use. The article concludes with recommendations for students to adopt healthier social media habits and for institutions to recognize the importance of mental health awareness.
Licence: creative commons attribution 4.0
Social Media, Anxiety, Facebook, Instagram, and WhatsApp, YouTube and TikTok
Paper Title: Criminalization Of Medical Negligence :-A Deterrent Or Threat To The Medical Proffession
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504114
Register Paper ID - 281327
Title: CRIMINALIZATION OF MEDICAL NEGLIGENCE :-A DETERRENT OR THREAT TO THE MEDICAL PROFFESSION
Author Name(s): ISHA MISHRA, DR. JYOTI YADAV
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a926-a940
Year: April 2025
Downloads: 283
Concerns have been raised about the possibility that the criminalization of medical negligence could serve as both a threat to the medical profession and a deterrent in the healthcare industry. When a healthcare professional fails to provide patients with the expected level of care, this is known as medical negligence. Historically, civil litigation was the primary means of addressing medical negligence; however, the growing trend toward criminalizing such conduct aims to provide a more stringent accountability mechanism. Critics contend that criminalizing healthcare providers is a necessary deterrent because it ensures that they are held accountable for their actions and upholds high standards of care, increasing patient safety and trust in the medical system. Critics, on the other hand, warn that making medical negligence a criminal offense could create a climate of fear and hesitation among medical professionals, which could lead to defensive medicine and lower quality care. Open communication, professional autonomy, and existing problems like physician burnout could all be exacerbated by the threat of criminal prosecution. The ramifications of criminalizing medical negligence are examined in this abstract, with the purpose of determining whether or not it poses a threat to the integrity and well-being of the medical profession or merely serves as an effective deterrent. In order to determine whether or not this strategy is effective and fair, it is essential to strike a balance between accountability and the maintenance of professional trust.
Licence: creative commons attribution 4.0
Negligence, Medical, Harm, Proffessional, Liability, Care, Patient, Criminalisation
Paper Title: Beyond Borders: A Comprehensive Study on Cross-Lingual Sentiment Analysis
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504113
Register Paper ID - 281320
Title: BEYOND BORDERS: A COMPREHENSIVE STUDY ON CROSS-LINGUAL SENTIMENT ANALYSIS
Author Name(s): Shina. M. K, Dr.U Hemamalini
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a920-a925
Year: April 2025
Downloads: 258
Cross-Lingual Sentiment Analysis (CLSA) has emerged as a vital instrument for comprehending public sentiment around the world as digital communication crosses language and geographic barriers. A thorough analysis of CLSA approaches, such as translation-based models, multilingual NLP strategies, and cross-lingual transfer learning, is presented in this research. We go over important issues including linguistic diversity, the scarcity of annotated datasets, and cultural differences in attitude. Lastly, we examine new prospects such as the creation of multilingual sentiment-aware AI systems, improved machine translation for sentiment preservation, and improvements in huge language models. The importance of cross-lingual sentiment analysis (CLSA) in a multilingual digital world is examined in this research. We go over the CLSA methods, the main language translation issues, cultural variations, and data accessibility. We also look at new approaches and potential paths forward to enhance sentiment analysis in various languages. The increasing requirement to analyses feelings in a multilingual, diversified global context has made cross-lingual sentiment analysis a crucial component of contemporary natural language processing (NLP). This work offers a thorough examination of cross-lingual sentiment analysis, examining the difficulties and methods employed to overcome linguistic and cultural differences in sentiment classification. To improve sentiment analysis across languages, the study focuses on the current approaches, the difficulties of working with low-resource languages, and the use of machine translation, transfer learning, and multilingual models. Furthermore, by using creative methods for data gathering, model adaption, and cross-lingual transfer, we highlight new trends and chances to raise the calibre of cross-lingual sentiment analysis.
Licence: creative commons attribution 4.0
Cross lingual sentiment analysis, NLP
Paper Title: An Examination of Bela's Difficulties in Navigating Dual Identities and Traditional Norms in Jhumpa Lahiri's The Lowland
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504112
Register Paper ID - 280895
Title: AN EXAMINATION OF BELA'S DIFFICULTIES IN NAVIGATING DUAL IDENTITIES AND TRADITIONAL NORMS IN JHUMPA LAHIRI'S THE LOWLAND
Author Name(s): D.KARTHIKHA VARSHINI
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a917-a919
Year: April 2025
Downloads: 288
Jhumpa Lahiri's The Lowland explores the complexities of cultural identity, displacement, and acculturation through the experiences of its characters, particularly Bela, the daughter of Indian immigrants. The novel delves into themes of cultural estrangement and hybridity, examining how Bela navigates her dual heritage as a second-generation immigrant in the United States. Drawing on W.E.B. Du Bois's concept of double consciousness, the analysis highlights Bela's internal conflict as she struggles to reconcile her Indian roots with her American upbringing. Her fragmented identity is further compounded by her mother Gauri's abandonment and her father Subhash's emotional distance, leaving her culturally adrift. The novel also embodies postmodern themes, such as fragmented narratives and the rejection of traditional structures, as seen in Bela's rootless existence and her defiance of familial and societal expectations. Through Bela's journey, Lahiri underscores the fluidity of identity in a globalized world, where cultural belonging is neither fixed nor singular. The study concludes that The Lowland portrays identity as a mosaic of experiences, shaped by dislocation, multicultural influences, and the absence of cohesive cultural anchors.
Licence: creative commons attribution 4.0
Cultural Estrangement, Acculturation, Hybridity, Postmodernism, Displacement, Double Consciousness
Paper Title: SMART FORECASTING : AI IN FOOD SUPPLY CHAIN OPTIMIZATION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504111
Register Paper ID - 281319
Title: SMART FORECASTING : AI IN FOOD SUPPLY CHAIN OPTIMIZATION
Author Name(s): Subathra C, Gowtham R, Prakash J, Jebarsan S, Ranjith Kumar V
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a901-a916
Year: April 2025
Downloads: 13609
Accurate demand forecasting is critical in the food industry to minimize waste and optimize inventory management, particularly for perishable products. This study uses the "Food Demand Forecasting" dataset by Genpact to compare 16 forecasting models, including traditional machine learning (Random Forest, Gradient Boosting, LightGBM, XGBoost, CatBoost, ElasticNet, SVR), statistical methods (Prophet, TBATS, ARIMA), deep learning models (LSTM, BiLSTM, TCN, ETSformer, GNN), and a hybrid LSTM + XGBoost approach. We applied advanced feature engineering, such as lag features, Exponentially Weighted Moving Average (EWMA), and cyclical encoding of temporal features, to capture seasonality and trends. The primary focus was on achieving high accuracy, with the Hybrid LSTM + XGBoost model achieving the highest accuracy of 93.47%, followed closely by the BiLSTM model at 91.84%. The TCN model achieved a competitive accuracy of 90.66%, demonstrating its effectiveness in capturing temporal patterns. This study improves upon prior work by Panda and Mohanty (2023) by introducing a broader model set, explicit seasonality modeling, and a focus on maximizing prediction accuracy. We provide detailed reasoning for model selection, feature engineering, and evaluation metrics, emphasizing the practical implications of high accuracy in food supply chain management.
Licence: creative commons attribution 4.0
Machine Learning, Artificial Intelligence , Time Series Analysis
Paper Title: Women Entrepreneurship of India - Issues and Challenges & Opportunities: Special Reference to Kalaburagi City
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504110
Register Paper ID - 280472
Title: WOMEN ENTREPRENEURSHIP OF INDIA - ISSUES AND CHALLENGES & OPPORTUNITIES: SPECIAL REFERENCE TO KALABURAGI CITY
Author Name(s): Mr.Satwik Shetty, Mr. Dilipkumar Ambadas
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a890-a900
Year: April 2025
Downloads: 267
Women-owned businesses are in minority in India. The hurdles faced by women who have embraced entrepreneurship are vast and often different from those experienced by their male counterparts. Karnataka has always been a supporting ecosystem that has facilitated the growth of innovation and entrepreneurship. Universally, entrepreneurship is accepted as the main driver of profitable growth. It has appeared as an employment outlook and a way of adding women at diverse levels within an economy. Women entrepreneurs are gradually becoming one of the elements of growth, predominantly in India. Karnataka is one of the top five states in the whole of India, which is housing the maximum number of women entrepreneurs in the nation with a majority in small and medium-sized businesses. The influence that entrepreneurship has on the well-being of women is not sufficiently discovered.
Licence: creative commons attribution 4.0
entrepreneurship, Women entrepreneurs, Kalaburagi city, motivation, E-commerce
Paper Title: Review Paper On College Pool - Ridesharing App
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504109
Register Paper ID - 281258
Title: REVIEW PAPER ON COLLEGE POOL - RIDESHARING APP
Author Name(s): Prem Gaynewar, Mayuri Potbhare, Yamini Barange, Tanisha Jaronde, Isha Umredkar
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a878-a889
Year: April 2025
Downloads: 326
This paper shows that Ridesharing is becoming the most chosen transportation option over private transportation in big cities. Ridesharing is also very quick, affordable and safe. Ridesharing also helps lot of students who travel to college from very long distances and sometimes public transportation is also very limited. This helps them save both time and money and also helps them earn some money by listing their rides. So the paper presents the blueprint and application of a peer to peer or a dynamic pooling app which lets the users list themselves as drivers or riders and which allows them to find each other a ride within a specific area in particular bandwidth of time. The applications have some special features like fare recommendation according to distance, time, mileage and ride recommendation based on type of ride and the history of the rider.
Licence: creative commons attribution 4.0
Peer-to-Peer, Pooling, Ridesharing, Price Recommendation, Pool.
Paper Title: TRANSHUMANCE AND ENVIRONMENTAL INTERACTION IN THE INDIAN EASTERN HIMALAYAS: THE BROKPAS OF WESTERN ARUNACHAL PRADESH
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504108
Register Paper ID - 281281
Title: TRANSHUMANCE AND ENVIRONMENTAL INTERACTION IN THE INDIAN EASTERN HIMALAYAS: THE BROKPAS OF WESTERN ARUNACHAL PRADESH
Author Name(s): DR JUMRI RIBA
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a871-a877
Year: April 2025
Downloads: 278
Abstract: The present study explores the agricultural practices, socioeconomic conditions, and environmental interactions of the highland communities, called the Brokpas, residing in the western districts of Arunachal Pradesh, India. The study is based on field research in Tawang and West Kameng, examining how altitude influences land use and farming systems: the Brokpas practice transhumance, a pastoral system involving seasonal livestock migration between high and low pastures. The environmental impact of their practices, particularly the creation of manmade pastures, is assessed, highlighting concerns over ecological degradation. The paper also addresses the challenges faced by these communities, including limited access to healthcare, education, and modern farming resources. Traditional methods, such as Jhum cultivation and transhumance, are explored alongside new influences from the market economy. The study emphasizes the need for sustainable development initiatives, including permanent infrastructure for the nomadic herders and mobile schools to address educational challenges.
Licence: creative commons attribution 4.0
Keywords: Transhumance, Brokpas, Arunachal Pradesh, Eastern Himalayas, Pastoralism, Environmental Impact, Sustainable Practices, Ecological Impact.
Paper Title: SMART GLOVES SIGN LANGUAGE TRANSLATOR
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504106
Register Paper ID - 281306
Title: SMART GLOVES SIGN LANGUAGE TRANSLATOR
Author Name(s): Harsh Gupta, Anushree Joshi, Bidisha Bhakta, Abhishek Kumar, Gowtam Raj R
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a845-a860
Year: April 2025
Downloads: 260
: Individuals with speech and hearing impairments face persistent communication barriers, contributing to social isolation and limited accessibility. While American Sign Language (ASL) remains a critical communication tool, its visual nature restricts interactions with non-signers, underscoring the need for inclusive technological interventions. This research introduces a wearable sign language-to-text translation system that synergizes deep learning, multi-sensor fusion, and IoT to convert ASL gestures into real-time text. The device employs sensor-embedded gloves with five flex sensors per hand to measure finger flexion and an MPU-6050 IMU to capture hand orientation, acceleration, and rotation. These sensors collectively track intricate gesture dynamics, such as finger articulation and palm movement, essential for accurate ASL interpretation. An Arduino Nano microcontroller preprocesses and wirelessly transmits sensor data to a hybrid CNN-RNN deep learning model. The CNN extracts spatial features from sensor inputs, while the RNN deciphers temporal patterns in gesture sequences, enabling robust recognition of complex signs. A custom dataset, incorporating diverse signing speeds, hand sizes, and environmental variables, ensures adaptability across users. Edge computing on the microcontroller enables real-time processing, while IoT integration streams translated text to smartphones or displays instantaneously. This approach circumvents limitations of camera-based systems, such as lighting sensitivity and occlusion, through direct sensor-based gesture capture. The ergonomic, lightweight glove design prioritizes comfort for prolonged daily use. Experimental trials achieved 94.6% accuracy across 50 ASL phrases, validating the system's reliability. By transforming gestures into accessible text, this innovation empowers deaf and hard-of- hearing individuals to communicate seamlessly in educational, professional, and social settings, fostering inclusivity and advancing assistive technology
Licence: creative commons attribution 4.0
- Sign language, gestures, flex sensor, MPU-6050 sensor, deep learning, Bi-directional LSTM, wearable technology, sign language detector, Arduino nano, real-time interpretation, AI techniques, Internet of Things (IoT), accessibility.
Paper Title: Bundeli lokgeeto mein lok jeevan ke swar
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504105
Register Paper ID - 281198
Title: BUNDELI LOKGEETO MEIN LOK JEEVAN KE SWAR
Author Name(s): Deepika Sharma
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a838-a844
Year: April 2025
Downloads: 275
Bundeli lokgeeto mein lok jeevan ke swar
Licence: creative commons attribution 4.0
Bundeli lokgeeto mein lok jeevan ke swar
Paper Title: IOT BASED SMART IRRIGATION AND MONITORING SYSTEM
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504104
Register Paper ID - 280480
Title: IOT BASED SMART IRRIGATION AND MONITORING SYSTEM
Author Name(s): Shubham Shivaji Shirke, Arjun Dhondiram Shelar, Prajwal Anant Raut, Seema Bhushan Dhalpe (Guide)
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a833-a837
Year: April 2025
Downloads: 312
Licence: creative commons attribution 4.0
IoT, Smart Irrigation, Precision Agriculture, Wireless Sensor Networks, Cloud Computing, Automation
Paper Title: Flipper Zero: A Novel Framework for Ethical Hacking and Penetration Testing in IoT and Embedded Systems
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504103
Register Paper ID - 281340
Title: FLIPPER ZERO: A NOVEL FRAMEWORK FOR ETHICAL HACKING AND PENETRATION TESTING IN IOT AND EMBEDDED SYSTEMS
Author Name(s): Shriya C Nair, Ruchitha, Alwin Saji, Mohan Krishna, Arjun Shaji
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a825-a832
Year: April 2025
Downloads: 331
Cybersecurity risks have significantly increased as a result of embedded systems and the Internet of Things (IoT) becoming more widely used. Penetration testing and ethical hacking are crucial for finding and fixing these vulnerabilities. The open-source Flipper Zero handheld gadget has become a potent tool for penetration testers and ethical hackers. This study examines Flipper Zero's capabilities in embedded system and Internet of Things security, emphasizing how it can be used to find and exploit flaws. We offer a thorough framework, along with a testing and evaluation methodology, for employing Flipper Zero in ethical hacking and penetration testing. Our findings show that Flipper Zero is a valuable tool for cybersecurity experts since it can effectively detect vulnerabilities in embedded systems and IoT devices.
Licence: creative commons attribution 4.0
IoT Security, Embedded Systems, Ethical Hacking Penetration Testing
Paper Title: Advanced AI Techniques in Game Development: From Procedural Content Generation to Intelligent Agents
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504102
Register Paper ID - 280563
Title: ADVANCED AI TECHNIQUES IN GAME DEVELOPMENT: FROM PROCEDURAL CONTENT GENERATION TO INTELLIGENT AGENTS
Author Name(s): Arjun Nair, Dr. P. Logeswari
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a819-a824
Year: April 2025
Downloads: 341
Artificial intelligence significantly alters the game industry as it helps raise the quality of a game playexperience and interaction between games and their players. Among the methods of AI are Procedural ContentGeneration (PCG), Reinforcement Learning (RL), Monte Carlo Tree Search (MCTS), and Neuroevolution, whichattribute games with autonomous generation of content, agent behavior adaptation, and strategical immersive decision making. PCG allows developers to create almost limitless voluminous varied game environments and levels that offer different game experiences every time it is played. Reinforcement Learning provides adaptive AI agents with the capability to learn from player behavior in real time and optimize their strategies for overcoming the dynamic challenge that develops in pace with the growth of the player's skills. Monte Carlo Tree Search is an enhancement over the decision-making process within complex scenarios, in which AI opponents can functionally assess possible actions and the results of those actions. Meanwhile, Neuroevolution combines the power of genetic algorithms and neural networks. In the realm of simulated evolution, intelligent agents can even evolve their strategies based on environmental pressures. Real-world applications and case studies give a glimpse into the various forms AI technologies reshape interactions in the gaming ecosystem. From enriching single-player campaigns to revolutionizing multiplayer dynamics, AI encourages fluid and vibrant relationships among players and digital worlds. This, in turn, rediscovers gameplay and provides new avenues forinnovation and creativity in game design with a focus on the role of AI in deeper gaming experiences and simulations.
Licence: creative commons attribution 4.0
Artificial Intelligence, Game Development, Procedural Content Generation, Reinforcement Learning, Monte Carlo tree search, Neuroevolution.
Paper Title: Research on Search Optimization Based on Oracle Database
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504101
Register Paper ID - 281336
Title: RESEARCH ON SEARCH OPTIMIZATION BASED ON ORACLE DATABASE
Author Name(s): Mr. Shani R Patel, Dr Viral Parekh
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a812-a818
Year: April 2025
Downloads: 334
Abstract: With the continuous progress of human civilization, the whole society has accelerated the process of informatization. With the continuous enrichment of social life, a large number of information data are produced every day. In order to meet the information needs of financial, administrative and other fields, Oracle database technology is applied, and its efficient and accurate data query features give powerful help to all walks of life. However, with the increasing amount of information, the structure of Oracle database system becomes more complex and chaotic, and even has a serious impact on the stability of the database. In order to improve the stability of Oracle database and further improve the performance of data search, this paper studies the optimization of search based on Oracle database. This paper mainly studies the optimization scheme of the physical layer and software layer of Oracle system, and optimizes the SQL statement after adjusting the hardware structure of the system. Through the simulation, it is found that the stability of database and the response time and accuracy of search query can be improved by improving the structure of database server and optimizing SQL statements.
Licence: creative commons attribution 4.0
Oracle Database, Data Query, Search Optimization, SQL Statement
Paper Title: GENERATIVE AI AS A CATALYST FOR HRM PRACTICES: MEDIATING EFFECTS OF TRUST
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504100
Register Paper ID - 280773
Title: GENERATIVE AI AS A CATALYST FOR HRM PRACTICES: MEDIATING EFFECTS OF TRUST
Author Name(s): KumarRaja Vedulla, Maddala Paparao, karnati Lakshmi Prasanna, Nalliboina Laxmi Narasimha swami
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a803-a811
Year: April 2025
Downloads: 318
This research looked at the effects that generative artificial intelligence technologies have on the management practices of human resources. Additionally, the authors explored the function that trust plays as a mediator in the connection between user perception of AI technologies and staff performance. In order to obtain data from personnel working in the information technology business, a structured questionnaire was used. The purpose of this questionnaire was to test six different insightful constructs: optimism, innovativeness, ease of use, trust, organisational commitment, as well as employee performance. Considering that the data demonstrated that each of the four associations was significant, it can be concluded that the premise of the research was validated. In the first stage, it was established that the direct impact was the most noteworthy, with a ?-Value of 0.71 along with a p-value of 0.000. According to the second phase, it was found that the indirect impact was likewise significant, with a ?-Value of 0.53, and the p-value was 0.000. In addition, the findings of the hierarchical regression analysis with mediator indicated that the overall impact was also determined to be noteworthy, with a beta coefficient of 1.24 and a p-value of 0.000.
Licence: creative commons attribution 4.0
Artificial Intelligence, knowledge sharing, organizational performance
Paper Title: Consumer Preference and Loyalty Towards E-commerce Apps
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504099
Register Paper ID - 281326
Title: CONSUMER PREFERENCE AND LOYALTY TOWARDS E-COMMERCE APPS
Author Name(s): Dr .A. MALARVANNAN, M.MOHANSABARI
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a797-a802
Year: April 2025
Downloads: 267
A successful e-commerce website depends on a number of important characteristics, including consumer interface quality, perceived security, and customer loyalty. However, the correlations between these aspects are not well known. We suggested a model for evaluating the connections between them as well as the site's key results, which are client loyalty and switching costs. A web-based survey was used to gather data for the Simple percentage and T-test was used for analysis. The analytical findings showed that customer happiness, switching costs, and, consequently, customer loyalty to an e-commerce website were positively impacted by consumer interface quality and perceived security. In particular, switching costs were found to positively moderate the relationship between customer satisfaction and customer loyalty; this moderating impact is examined.
Licence: creative commons attribution 4.0
Perceived security, Customer Loyalty
Paper Title: A study on the impact of advertising on the FMCG Industry in india
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504098
Register Paper ID - 281285
Title: A STUDY ON THE IMPACT OF ADVERTISING ON THE FMCG INDUSTRY IN INDIA
Author Name(s): Abdul kadir zilani, Pankaj R sharma
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a775-a796
Year: April 2025
Downloads: 370
An outline of the major development and trends in the indian advertising industry is given in this abstract
Licence: creative commons attribution 4.0
population, sampling method
Paper Title: TREATMENT OF SUPERNATURAL ELEMENTS IN WILLIAM SHAKESPEARE'S TRAGEDIES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504097
Register Paper ID - 281041
Title: TREATMENT OF SUPERNATURAL ELEMENTS IN WILLIAM SHAKESPEARE'S TRAGEDIES
Author Name(s): Megha Acharya, Dambarudhar Khilla, Jagannath Pradhan
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a765-a774
Year: April 2025
Downloads: 524
The paper analyzes the supernatural power that is found in the dramas, the tragedies written by William Shakespeare where it is shown how supernatural elements like witches and ghost impacted the story's progress. Supernatural components are essential to the plays' development. In the medieval time period, it was believed that humans were the puppets in the hands of heavenly forces. Three aspects make up this analysis of the supernatural components in Shakespeare's Hamlet, Macbeth, Othello, Romeo and Juliet, and Julius Caesar, the existence of the supernatural elements, the manifestation of the supernatural forces, and the reason behind their existence. The paper also shows the tragic end through the influence of supernatural elements and the suppression of revenge and power. They force the title character of each play to undergo their own internal struggle that grows from their insecurity of living up to the image of a man. The way supernatural elements seem differs from how people look. As a result, it is covered in detail in the paper. The supernatural components are used on stage for a variety of reasons, such as creating a sense of mystery, terror, and dramatic effect.
Licence: creative commons attribution 4.0
Shakespeare, Tragedy, Supernatural elements
Paper Title: Swami Vivekananda ki Yoga Drishti evam Uska Vyavaharik Anuprayog
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT2504096
Register Paper ID - 281317
Title: SWAMI VIVEKANANDA KI YOGA DRISHTI EVAM USKA VYAVAHARIK ANUPRAYOG
Author Name(s): Jitendra Kumar Sharma
Publisher Journal name: IJCRT
Volume: 13
Issue: 4
Pages: a757-a764
Year: April 2025
Downloads: 364
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Licence: creative commons attribution 4.0
???????? ???????? - ?????? ?? ????????? ??????, ??? ?????? ????? ?????? ?? ????????????? ?? ??????? ? ?? ????? - ???-??? ??????? - ???? ???? ??? ???-??? ????? ???? ???? ?????? - ??? ?? ?? ????? ?????? ??????? ???? ?? ?? ?? ???????? ?? ????? ?????? ???? ??????????? ???? ???? ??? ???????? - ????? ?????????? - ??? ??? ??????????? - ?? ?????? ?? ???? ??????? - ????????? ????? ???? ??? ?????? ?? ?????? ?? ??????? ??????? ?? ??? ??? ???? ??? ??? ??????????? ??????????, ???????????? ????????, ??
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 14 | Issue 8 | Month- August 2026)

