Volume 6 | Issue 4

 Abstract

This research paper analyses the impact of emerging consumer behaviour trends on marketing management practices in India, with a focus on strategic implications and numerical data. As digital transformation accelerates, Indian consumers are increasingly shifting towards online shopping, with e-commerce sales growing from USD 14 billion in 2012 to USD 38.5 billion in 2017. The study explores key trends such as the rise of personalization, the influence of social media, and the growing demand for sustainable products. Data from surveys and industry reports reveal that 72% of Indian consumers prefer personalized services, while 57% Favor eco-friendly products. The paper also examines how companies are adapting their marketing strategies by leveraging data analytics, investing in digital channels, and incorporating ethical practices. Strategic recommendations include enhancing online presence, utilizing social media and influencers, and focusing on sustainability to meet evolving consumer expectations. The findings underscore the need for businesses to align their marketing practices with emerging trends to effectively engage with contemporary consumers and maintain a competitive edge in the dynamic Indian market.

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 Keywords

Consumer behaviour, marketing management, digital transformation, personalization, e-commerce, social media, sustainability, data analytics, India, marketing strategies

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Recent increase in access to personal computer and networking systems have made it feasible to perform much of cumbersome and costly paper-based administration in all organization. Desktop computers, networking systems, high capacity storage devices and telecommunications system is currently allowing the transfer of various format of data to be processed, stored and dissemination for the purpose of decision making. Going paperless is more of benefits compared to full paper-based office. This paper proposes a model for design and implementation of e-administration system (paperless campus) for an educational institution of learning. If this model is designed and implemented, it will reduce the cost and complexity of educational administration also eliminate menaces and environmental hazards attributed to paper-based administration with in Universities and Colleges.

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e-administration, educational administration, paperless campus, paper-based administration.

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The portrayal of women in media has long been a subject of critical analysis, revealing the pervasive influence of gender stereotypes and patriarchal norms that shape public perceptions of gender roles. Media representations often reinforce traditional notions of femininity, depicting women as passive, subordinate, and primarily concerned with beauty, relationships, and domesticity. Moreover, the media's frequent objectification of women, particularly through advertising, film, and television, reduces them to mere objects of male desire, perpetuating a culture of sexism and gender inequality. This objectification not only influences how women are viewed by society but also impacts how women perceive themselves, often leading to issues related to body image, self-esteem, and mental health. Feminist media criticism has highlighted these issues, advocating for more diverse, complex, and authentic representations of women that reflect their multifaceted roles in society

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women in the media and feminist movements

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Pattern recognition is a critical area of study within artificial intelligence and machine learning, focusing on the identification and classification of patterns in data. It involves the use of algorithms to recognize regularities and structures in input data, which can take the form of images, audio signals, or other sensor outputs. This abstract provides an overview of the fundamental concepts, methodologies, and applications of pattern recognition. Key techniques include statistical methods, neural networks, and clustering algorithms, each suited to different types of pattern recognition tasks. The field has significant implications for various domains, such as computer vision, speech recognition, bioinformatics, and financial forecasting. Advances in pattern recognition are driving innovations in automated systems and intelligent applications, enabling more accurate and efficient processing of complex data. As data availability and computational power continue to grow, pattern recognition is poised to play an increasingly vital role in technological development and everyday life.

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Statistical Methods, Neural Networks, Clustering Algorithms, Template Matching.

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Security and cryptography are fundamental components in the protection of information in digital communication systems. Security encompasses a broad spectrum of measures and protocols designed to protect data from unauthorized access, alteration, or destruction. Cryptography, a subset of security, involves the use of mathematical algorithms to encrypt and decrypt data, ensuring that only intended recipients can interpret the information. This abstract explores the principles of security and cryptography, highlighting key concepts such as symmetric and asymmetric encryption, hashing, digital signatures, and cryptographic protocols. It also examines their applications in various domains, including secure communications, data integrity, authentication, and confidentiality. The evolving landscape of cyber threats necessitates continual advancements in cryptographic techniques to address emerging vulnerabilities and enhance the robustness of security systems. Cryptography is closely related to the disciplines of cryptology and cryptanalysis. It includes techniques such as microdots, merging words with images and other ways to hide information in storage or transit. In today's computer-centric world, cryptography is most often associated with scrambling plaintext into cipher text, then back again. Individuals who practice this field are known as cryptographers.

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 Keywords

o Symmetric Encryption, o Asymmetric Encryption, o Hashing, o Digital Signatures, o Cryptographic Protocols

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The principle of righteous way of governance which is known as "polity" in modern era is not a new way of governance in our nation. The practice of ancient Indian political system was mainly administered by king as Righteousness (Dharma - which includes Raja Dharma as well as Praja Dharma)with Rama as a model king depicted by sage Valmiki in Ramayana. In this regard, Rama's reign as a kingentails his Dharmic role as the son of a king, as a disciple of Sage Vishwamitra in his formative years, as an obedient son who follows his father's orders(although it might not have looked completely righteous from the public point of view) and departs for forest life along with his younger brother Lakshmana and his wife Sita, as a loving and responsible elder brother who gives advice to Bharatha, as a citizen who follows Dharma in his interactions with people that he comes across in his forest life, as a husband who frees his wife from the clutches of the demon Raavana by defeating and killing him in war, as a crown-prince who returns to his capital after fulfilling his father's orders and as an ideal king who rules his kingdom for several years following RajaDharma. These are good governance practices applicable even in our modern times.

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Polity, RajaDharma, Kingship

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Plato and Aristotle, two of the most influential philosophers in the Ancient World, both had radical views on the nature and capabilities of women. Many of these views were similar, yet somehow Plato became a champion of the female cause, while Aristotle was labelled a male chauvinist. This essay will look to discover whether Plato really was an early feminist, or whether we are looking too far into his ideas.

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Plato and Aristotle: A comparative Study About Their Attitudes Towards Women

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The shift to remote work has significantly impacted various aspects of employee well-being and performance. As organisations continue to navigate through this transition, it is crucial to understand the implications it has on job satisfaction and mental health. In this study, we aim to explore the multifaceted effects of remote work on employee performance, job satisfaction, and mental health. We will analyse existing literature and conduct primary research to provide valuable insights into the challenges and opportunities presented by remote work. By shedding light on these impacts, we hope to offer practical recommendations for organisations to effectively support their remote workforce and enhance overall employee well-being. The shift to remote work has not only transformed the way employees carry out their tasks but has also altered the work environment and dynamics. One of the primary considerations of remote work is its influence on employee performance. Research indicates that remote work can lead to increased productivity due to reduced distractions and the flexibility it offers. However, it's also important to consider the potential drawbacks, such as feelings of isolation and difficulty in maintaining work-life balance.

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Remote Work, Well-Being and Performance, Loneliness and Stress, Autonomy and Flexibility

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Contracts bloomed into their fullness during the laissez fair era when the concept of volitional freedom of the individual reached its zenith. Then it became the accepted legal norms that two individuals were free to enter into any contract and agree to any terms thereunder, and they would be given effect to. In its essence, contract is that concept of law and in that way, a unique concept of law which permits two individual to make law for themselves; parties are free to enter into and agree to, any terms and undertake any obligations under a contract, and once they do so, they have got to abide by them. The terms of contract and obligations accepted there under are enforceable.

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A STUDY OF STANDARD FORM OF CONTRACTS

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Theory of Decreasing Responsibility thus states that a person may start his financial life with low assets and high liabilities, and therefore may have highest need for insurance at that stage of his life. But as he build up his wealth and his liabilities gets reduced after paying up for loans if any over the years, his need for insurance reduces gradually. He may then reach a point where his requirements for life insurance becomes little to no insurance as thus now he will be able to get self-insure using his accumulated wealth over the period of his life. This stimulates the people to adopt "Buy the Term and Invest the Difference" strategy while making investment in life insurance products. To validate this theory X-curve is used.

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Decreasing Responsibility, Life Insurance, Buy Term & Invest difference.

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The primary goal of this work is to investigate and construct a fingerprint-based passport identification and verification system based on microcontroller matching, which is often utilized in fingerprint approaches. The method consists of deleting fingerprint feature elements from the fingerprint sensor unit and then comparing fingerprints based on how many times the two fingerprints in question have been linked. When they do, the passports' validity for individual verification is confirmed. It's a wonderful method for selecting and positively identifying a specific person. We can use technology to improve security in every location.

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Fingerprint Recognition, Biometric Authentication, Cryptography Authentication.

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In the age of information, communication, and technology, cybersecurity has become a complex and fast changing security challenge (ICT). Cyber threats appear to be infiltrating every nook and cranny of national economies and infrastructure as ICT dependence spreads around the world; in fact, the increased use of computers and Internet-based networking has been accompanied by an increase in cyberattack incidents targeting individuals, businesses, and governments. Certain governments are increasingly viewing ICT as both a battleground for strategic warfare and a strategic asset to be leveraged for national security purposes. This paper examines the role of cybersecurity in the present security discussion, deepening the analysis by looking at the cybersecurity area from India's perspective.

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Cyber Security, Information Technology

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The migration phenomenon, particularly from rural to urban areas, is a significant determinant shaping demographic dynamics globally and in the Indian context. In India, rural-urban migration has profound socio-political and economic implications, impacting population size, composition, and spatial distribution. This research focuses on analysing the drivers, experiences, and consequences of migration from Umla Village to Leh Town, situated in the Ladakh region of India, contributing to the discourse on rural-urban migration in the country. Through a mixed-method approach combining qualitative and quantitative methodologies, the study aims to provide a comprehensive understanding of migration dynamics and their impacts on both sending and receiving communities. The findings reveal that a significant proportion of migrants from Umla Village have successfully integrated into the labour market of Leh Town, with 30.6% securing employment in the government sector and 50.3% in the private sector. However, 19.1% of migrants remain unemployed upon relocation, indicating potential challenges in accessing suitable employment opportunities in the urban environment. Additionally, disparities in demographic characteristics between Umla Village and Leh Town are evident, with differences in dependency ratios and educational attainment levels. The reasons motivating migration vary, with economic opportunities, education, healthcare, better infrastructure, and environmental factors such as water shortages playing significant roles. These findings have several implications for policy interventions aimed at addressing the needs of migrants and promoting sustainable development. Enhancing rural livelihood opportunities, strengthening access to education and healthcare services in rural areas, and investing in urban infrastructure in Leh Town are crucial steps to support local development, accommodate the growing influx of migrants, and ensure their well-being in urban environments.

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Migration; Rural-Urban Migration; Ladakh: Trans-Himalayan region; Leh; Households Migration

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Abstract: It has been known for the evidences from trends of work participation rate that the female work participation rate is declining over a long period of time. The scholars have attributed this decline to increase in family income. Therefore, the argument is that the since the family income is sufficient, the women need not work anymore. This paper tries to analyse this argument with the help of employment and unemployment data from NSSO's Quinquennial surveys. Women are not a homogenous category. Their participation in work is determined by caste, class, culture and geography. Therefore, decline in women's work participation rate can not be explained as a result of the, merely, improvement in the economic status of their household. There are also the indications of existence of economic distress among women and the indications for existence of economic distress exceeds the indications for existence of economic prosperity in poor regions of India by a huge margin. Gender norms become very complex when various factors like geography, caste, class, urbanism etc. overlap each other, increasing the complexity in the relationship between women's work participation and their economic status. For instance, the poor women are not likely to quit work if the aggregate benefits of working exceed the value of their domestic responsibilities and fulfil their working aspirations including good quality work. There are several such possibilities that are likely to emerge in diverse socio-economic and cultural settings. Therefore, there is an ample need of region specific studies to account the disappearance of women workers from labour market.

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female work participation rate, employment, unemployment, wpr in India, women's work participation

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A well-equipped library is the heart of any educational institution and also helpful for the growth of a nation's economy by providing knowledge and information on time. A library should be equipped with the modern technology to store the digital information in a wide number which can be retrieved quickly by various users from anyplace. Better library services can be achieved on time in collaboration with the modern technology i.e. Cloud Computing. Cloud computing technology offers great opportunities for libraries with accessibility anywhere, anytime and on any device. Cloud computing allows libraries to avoid locally hosting multiple servers, equipment and constantly dealing with hardware failure, software installation, up-gradation, compatibility issues etc.

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Library, Cloud Computing, e-library, digital data.

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The gap between the needs of the industry and aspirations of the academic community is very large and it is widely held that knowledge, skills, and resourcefulness of people are critical to sustain economic development and social activity in a knowledge-driven society. Given the current high-paced growth and dynamic investment climate in India, the demand for knowledge workers with high levels of technical and soft skills is increasing day by day. Institutions of the 21 century resemble a corporate organization. Universities are miniature industries generating human resources. Human resources with positive attitude towards life and work and germane skills for advanced knowledge economy are becoming important in today's high momentum, globalised society. Life skills, also termed as psycho- social skills, empower individuals to flourish and prosper in the competitive world and adapt to the environment in which they live ir. It is important that we need to mobilize skills such as personal management and people management which help us to steer our life towards more positive behavior and well-being. This paper is designed to throw light on various aspects of Life Skills Training, which is an emerging concept in the higher education sector.

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Life Skills, People management, Adaptive and positive behavior, Participatory learning

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The focus of this research lies in a thorough examination of the Classification Methods employed in Machine Learning, with special attention given to their practical applications and accompanying difficulties. Classification, being a fraction of supervised learning, involves feeding input data into predetermined goals. It has wide-ranging significance across multiple fields such as credit decision-making, medical diagnosis, and targeted marketing [1]. Different algorithms have been customized to carry out time series classification, each demonstrating varying levels of precision based on the dataset under consideration. As a result, it becomes crucial to take into account a broad range of algorithms whenever faced with a time series classification problem. To streamline this procedure, the adoption of an automated platform capable of methodically exploring algorithmic possibilities and hyperparameters is suggested, potentially leading to significant time gains, particularly during initial exploration stages [2]. Potential future development includes platforms equipped with time series classification abilities projected to emerge in the future

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Classification, machine learning, Naive Bayes Classifier, Decision tree, Logistic Regression

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More than half of the world's population today lives in cities, and this figure is expected to rise in the future. In the next years, it is expected that 70% of the world's population will live in towns and cities, with one in every three urban dwellers living in slums. As a result, urban challenges are taking center stage in development discussions. The inner city and the health of its residents in particular have been a source of concern, as managing the inner city has always been a difficult issue for planners worldwide. Individuals' feelings of well-being, security, and productivity are strongly influenced by their health and their expectations of a healthy environment for their families and communities. The research seeks to untangle the intricate interaction of factors affecting urban health, with a specific focus on Amritsar's walled city. The goal is to assess the quality of life within the fortified city in order to evaluate the level of health and well-being. The findings presented indicate a rather low quality of life within the walled city, which is harmful to people's health. The case study highlights concerns and behaviors inside the city while also providing a clue to urban management in order to reorient efforts to create inclusive and healthy urban settings.

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City, Built Environment, Design, Health, Walled City, Well Being.

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 Abstract

Jambhvani Mein Lok ki Avdharna

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Jambhvani Mein Lok ki Avdharna

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Sports psychology has emerged as a critical discipline for coaches seeking to maximize their team's potential and achieve consistent success. This abstract explores the role of sports psychology in enhancing coaching leadership and optimizing athlete performance. Drawing from the realms of psychology, leadership studies, and sports science, this abstract delves into various psychological techniques and strategies that coaches can employ to create a positive team culture, foster athlete motivation, and improve overall performance. The abstract highlights the importance of a coach's understanding of psychological principles in effectively managing athlete stress, anxiety, and performance pressure. It examines the psychological factors influencing athlete behavior, mindset, and decision-making, offering insights into how coaches can tailor their coaching methods to individual athletes' mental profiles. Additionally, the abstract delves into the benefits of visualization, goal-setting, and mindfulness practices in cultivating a winning mentality among athletes.

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Sports, psychology, team and communication

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