ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(DOI)
IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: Income Effect Hypothesis: A Re-examination
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135436
Register Paper ID - 249371
Title: INCOME EFFECT HYPOTHESIS: A RE-EXAMINATION
Author Name(s): Dr. Shyamal Sarkar
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 952-961
Year: October 2018
Downloads: 27
Abstract: It has been known for the evidences from trends of work participation rate that the female work participation rate is declining over a long period of time. The scholars have attributed this decline to increase in family income. Therefore, the argument is that the since the family income is sufficient, the women need not work anymore. This paper tries to analyse this argument with the help of employment and unemployment data from NSSO's Quinquennial surveys. Women are not a homogenous category. Their participation in work is determined by caste, class, culture and geography. Therefore, decline in women's work participation rate can not be explained as a result of the, merely, improvement in the economic status of their household. There are also the indications of existence of economic distress among women and the indications for existence of economic distress exceeds the indications for existence of economic prosperity in poor regions of India by a huge margin. Gender norms become very complex when various factors like geography, caste, class, urbanism etc. overlap each other, increasing the complexity in the relationship between women's work participation and their economic status. For instance, the poor women are not likely to quit work if the aggregate benefits of working exceed the value of their domestic responsibilities and fulfil their working aspirations including good quality work. There are several such possibilities that are likely to emerge in diverse socio-economic and cultural settings. Therefore, there is an ample need of region specific studies to account the disappearance of women workers from labour market.
Licence: creative commons attribution 4.0
female work participation rate, employment, unemployment, wpr in India, women's work participation
Paper Title: A New Era For Library: Cloud Computing
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135384
Register Paper ID - 249446
Title: A NEW ERA FOR LIBRARY: CLOUD COMPUTING
Author Name(s): Dr. Nisha Tanwar, Dr. Archana Golwalkar
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 592-599
Year: December 2018
Downloads: 36
A well-equipped library is the heart of any educational institution and also helpful for the growth of a nation's economy by providing knowledge and information on time. A library should be equipped with the modern technology to store the digital information in a wide number which can be retrieved quickly by various users from anyplace. Better library services can be achieved on time in collaboration with the modern technology i.e. Cloud Computing. Cloud computing technology offers great opportunities for libraries with accessibility anywhere, anytime and on any device. Cloud computing allows libraries to avoid locally hosting multiple servers, equipment and constantly dealing with hardware failure, software installation, up-gradation, compatibility issues etc.
Licence: creative commons attribution 4.0
Library, Cloud Computing, e-library, digital data.
Paper Title: A comprehensive study of the Classification Methods in Machine Learning: Applications and Problems
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135352
Register Paper ID - 245810
Title: A COMPREHENSIVE STUDY OF THE CLASSIFICATION METHODS IN MACHINE LEARNING: APPLICATIONS AND PROBLEMS
Author Name(s): Ibrahim Ali Mohammed
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 347-351
Year: December 2018
Downloads: 60
The focus of this research lies in a thorough examination of the Classification Methods employed in Machine Learning, with special attention given to their practical applications and accompanying difficulties. Classification, being a fraction of supervised learning, involves feeding input data into predetermined goals. It has wide-ranging significance across multiple fields such as credit decision-making, medical diagnosis, and targeted marketing [1]. Different algorithms have been customized to carry out time series classification, each demonstrating varying levels of precision based on the dataset under consideration. As a result, it becomes crucial to take into account a broad range of algorithms whenever faced with a time series classification problem. To streamline this procedure, the adoption of an automated platform capable of methodically exploring algorithmic possibilities and hyperparameters is suggested, potentially leading to significant time gains, particularly during initial exploration stages [2]. Potential future development includes platforms equipped with time series classification abilities projected to emerge in the future
Licence: creative commons attribution 4.0
Classification, machine learning, Naive Bayes Classifier, Decision tree, Logistic Regression
Paper Title: URBAN DESIGN AND PUBLIC HEALTH: A CASE STUDY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135239
Register Paper ID - 244307
Title: URBAN DESIGN AND PUBLIC HEALTH: A CASE STUDY
Author Name(s): Dr.Rachana Sharma
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 603-610
Year: December 2018
Downloads: 77
More than half of the world's population today lives in cities, and this figure is expected to rise in the future. In the next years, it is expected that 70% of the world's population will live in towns and cities, with one in every three urban dwellers living in slums. As a result, urban challenges are taking center stage in development discussions. The inner city and the health of its residents in particular have been a source of concern, as managing the inner city has always been a difficult issue for planners worldwide. Individuals' feelings of well-being, security, and productivity are strongly influenced by their health and their expectations of a healthy environment for their families and communities. The research seeks to untangle the intricate interaction of factors affecting urban health, with a specific focus on Amritsar's walled city. The goal is to assess the quality of life within the fortified city in order to evaluate the level of health and well-being. The findings presented indicate a rather low quality of life within the walled city, which is harmful to people's health. The case study highlights concerns and behaviors inside the city while also providing a clue to urban management in order to reorient efforts to create inclusive and healthy urban settings.
Licence: creative commons attribution 4.0
City, Built Environment, Design, Health, Walled City, Well Being.
Paper Title: Jambhvani Mein Lok ki Avdharna
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135238
Register Paper ID - 244378
Title: JAMBHVANI MEIN LOK KI AVDHARNA
Author Name(s): Dr. PUSHPA VISHNOI
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 596-602
Year: December 2018
Downloads: 85
Jambhvani Mein Lok ki Avdharna
Licence: creative commons attribution 4.0
Jambhvani Mein Lok ki Avdharna
Paper Title: Sports Psychology for Coaches: Enhancing Leadership and Performance
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135217
Register Paper ID - 242993
Title: SPORTS PSYCHOLOGY FOR COACHES: ENHANCING LEADERSHIP AND PERFORMANCE
Author Name(s): Dr. Magapu Sridevi
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 459-466
Year: November 2018
Downloads: 119
Sports psychology has emerged as a critical discipline for coaches seeking to maximize their team's potential and achieve consistent success. This abstract explores the role of sports psychology in enhancing coaching leadership and optimizing athlete performance. Drawing from the realms of psychology, leadership studies, and sports science, this abstract delves into various psychological techniques and strategies that coaches can employ to create a positive team culture, foster athlete motivation, and improve overall performance. The abstract highlights the importance of a coach's understanding of psychological principles in effectively managing athlete stress, anxiety, and performance pressure. It examines the psychological factors influencing athlete behavior, mindset, and decision-making, offering insights into how coaches can tailor their coaching methods to individual athletes' mental profiles. Additionally, the abstract delves into the benefits of visualization, goal-setting, and mindfulness practices in cultivating a winning mentality among athletes.
Licence: creative commons attribution 4.0
Sports, psychology, team and communication
Paper Title: Mammallapuram Summit is the start of a new era in India-China relations
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135178
Register Paper ID - 241434
Title: MAMMALLAPURAM SUMMIT IS THE START OF A NEW ERA IN INDIA-CHINA RELATIONS
Author Name(s): Asit Sardar
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 182-193
Year: October 2018
Downloads: 82
Even as the mindscapes of many strategic analysts are deciphering the just-concluded, top-class diplomatic blitzkrieg of PM Modi at "Howdy Modi" with Trump in tow and "the full Jaishankar" in the US, the countdown to another high voltage, high stakes diplomatic encounter has already begun. The world will now be witnessing a grand, media spectacle- the second "informal" summit between Modi and China"s supreme leader Xi Jinping on October 11-12 in Mammallapuram, near Chennai, also a site symbolizing their civilization and historic linkages. Similar to the first summit held in Wuhan, China on April 27-28 last year, this summit too will be enmeshed with deep, long personal conversations between the two without any pre-scripted agenda and outcomes. That these two leaders are meeting again in this format-an original, innovative contribution to global diplomatic practice by the two- signals most importantly that both see this informal summitry based purely on personal chemistry as the best diplomatic track to "manage" the bilateral relationship. In Indian eyes, both leaders saw Wuhan as an "opportunity for direct, free and candid exchange of views offered by the Informal Summit and agreed on the utility of holding more such dialogues in the future" as "the forward-looking dialogue raised the level of strategic communication about the perspective, priorities and vision that guide their respective policy choices domestically, regionally and globally. The Wuhan summit constituted "strategic
Licence: creative commons attribution 4.0
Mammallapuram Summit is the start of a new era in India-China relations
Paper Title: ROLE OF SPORTS & PHYSICAL EDUCATION IN INDIAN SOCIETY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135173
Register Paper ID - 241252
Title: ROLE OF SPORTS & PHYSICAL EDUCATION IN INDIAN SOCIETY
Author Name(s): Dr. Ajay Kumar
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 154-158
Year: November 2018
Downloads: 101
The role of sports and physical education in society is paramount, as it extends far beyond the realm of mere physical fitness. This abstract explores the multifaceted impact of sports and physical education on individuals and communities, highlighting their contribution to personal development, social integration, and overall well-being. The abstract also delves into the educational and economic benefits derived from a strong emphasis on sports and physical education, underscoring their potential to shape healthier, more inclusive, and prosperous societies. By understanding and harnessing the power of sports and physical education, we can unlock a range of opportunities for individuals, enhance social cohesion, and build a more vibrant and resilient society.
Licence: creative commons attribution 4.0
Sports, Physical education, Physical fitness, and Sports training
Paper Title: A STUDY ON RIGHT TO PRIVACY AND DATA PROTECTION IN THE CYBER SPACE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135156
Register Paper ID - 240700
Title: A STUDY ON RIGHT TO PRIVACY AND DATA PROTECTION IN THE CYBER SPACE
Author Name(s): KUMAR N H
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 49-61
Year: November 2018
Downloads: 113
In the Information Technology World as the usage of computers became more and more popular, there is an expansion in the growth of technology as well, and the term 'Cyber' became more familiar to the people. The evolution of Information Technology (IT) gave birth to the cyberspace, wherein internet provides equal opportunities to all the people to access information, data storage, analyse etc. Due to the increase in the number of netizens, misuse of the technology in the cyberspace was clutching up which gave birth to cyber crimes. This research paper deals with all the relevant aspects towards the best protection of data as well as privacy of the individuals in a cyberspace and best use of the technology with the help of legislative initiation.
Licence: creative commons attribution 4.0
Right to Privacy, Data Protection, Cyberspace, IT Act, Constitution of India.
Paper Title: CO-OPERATIVE SOCIETY SPONSORED SELF HELP GROUPS IN EMPOWERMENT OF WOMEN: A CASE STUDY
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135136
Register Paper ID - 239566
Title: CO-OPERATIVE SOCIETY SPONSORED SELF HELP GROUPS IN EMPOWERMENT OF WOMEN: A CASE STUDY
Author Name(s): Dr. Radhakrishna
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 869-876
Year: December 2018
Downloads: 104
The basic principle of co-operation is voluntary association of people to serve their common interests. The International Labour Organisation (ILO) gave a comprehensive definition in the following terms; 'A co-operative organisation is an association of persons, usually of limited means, who have voluntarily joined together to achieve a common economic end through the formation of a democratically controlled organisation.' Self help groups (SHGs) form the basic constituent unit of the micro finance movement in India. SHG is a group of five or more than five members, who pool their savings in to a fund from which they can borrow as and when necessary. The SHG members are usually poor and often women. The membership of a SHG shall not exceed 20 members. The SHG is linked with a rural co-operative or commercial bank, where they maintain a group account. Over time the bank begins to lend to the group funded out of the savings generated by the group members themselves called inter loans. It builds financial discipline and credit history that encourages banks to lend to them in certain multiples of their own savings and without any demand for collateral security. SHGs play crucial role in economic empowerment of poor people in the rural areas. In addition to the financial help, SHGs provides enough opportunities for the overall development of women in the rural areas. In this context an attempt has been made to analyse how co-operative sponsored SHGs involved in the empowerment of women
Licence: creative commons attribution 4.0
Co-operative society, Self help groups, Empowerment of women
Paper Title: Bird Diversity in Polluted and Unpolluted area of district Bareilly .
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135134
Register Paper ID - 239401
Title: BIRD DIVERSITY IN POLLUTED AND UNPOLLUTED AREA OF DISTRICT BAREILLY .
Author Name(s): Nishtha Seth
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 850-855
Year: November 2018
Downloads: 120
Avifaunal Diversity is one of the most important ecological indicators to evaluate the status of habitats. Birds are the crucial animal group of an ecosystem which maintains a trophic level. Therefore, detail study on avifauna and their ecology is important to protect them. They are one of the biological control tools to control pests in gardens, on farms, and other places. They encourage pollination of plants. Birds are also good seed dispersal. The study is performed in four areas of Bareilly city during October 2016. Bareilly covers the 123.46 km2 area and provides breeding grounds to multiple populations of flora and fauna. Surveys were carried out and observations were made along line transects with the aid of binoculars and camera. Habitat wise classification reveals that many of birds were dependent on aquatic habitat and some depend on the terrestrial habitat, which shows that the Bareilly is an important abode of many birds. Food preference of birds showed that maximum species were insectivorous. Frequently disturbed areas like streets, highways etc., were not so rich in avifauna. Birds observed during night hours or nocturnal birds needed a critical eye to detect, and the usually included owl, crane, night hawk, night heron etc. Vultures were observed rarely near butcher shops of Azamnagar near Kumar theatre. Distribution of birds were found frequent and good near natural habitats
Licence: creative commons attribution 4.0
Bird Diversity in Polluted and Unpolluted area of district Bareilly .
Paper Title: DIGITIZATION OF KNOWLEDGE DOCUMENTS
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135133
Register Paper ID - 238957
Title: DIGITIZATION OF KNOWLEDGE DOCUMENTS
Author Name(s): Ms. Rekha Joshi
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 842-849
Year: November 2018
Downloads: 117
The most important challenge in arrangement and execution of a digitization project relate to mechanic call imitations, budgetary constraint, copyright consideration, lack of rule guiding principle and lastly, the collection of materials for digitization. This paper studies the digitization initiatives of Digital Library of India, National Library. It focuses on Digitized Knowledge Documents in India like total number of digitized books, total number of digitized pages. The study also highlights the Center of Digitization and Digital Library of India, National Library, Krishikosh, Digitization, E-Granth Project. Digitization a archive in print or other physical media makes the record more valuable as well as more available. It is conceivable for a user to conduct a full-text search on a archive that's digitized. It is conceivable to make hyperlinks to lead a peruse to related things inside the content itself as well as to outside assets. Eventually, digitization does not cruel supplanting the conventional library collections and administrations; or maybe, it serves to improve them. A report can be changed over into advanced organize depending on the objective of digitization, conclusion client, accessibility of funds, etc.
Licence: creative commons attribution 4.0
Digitization, DLI, National Library, Krishikosh,
Paper Title: Financial Management of University Library
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135129
Register Paper ID - 238956
Title: FINANCIAL MANAGEMENT OF UNIVERSITY LIBRARY
Author Name(s): Dr. Sachin Abaji Borde
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 815-819
Year: December 2018
Downloads: 95
The management of financial matters by the University, including rising of money, vesting of funds, creation and approval of budgets, and other financial-related issues. The knowledge resource center's responsibilities include determining its own financial needs, creating a budget for its programmed, functions, and activities, managing and allocating funds within the allotted time frame, keeping track of accounts, and preparing financial reports and information. The default research paper's concentration is on the university library's mission, as well as its functions and services, as well as its financial management, financial management principles, and funding allocation. The creation and execution of numerous programmed are concerns of financial management. A financial manager uses scientific methods and procedures to assess financial data in order to increase a library's efficiency. The health of a library depends on educated and capable financial management. This would allow such an institution to stay away from taking on services or products that are outside of its scope. It makes ensuring that money supports effective day-to-day operations and also makes long-term goals attainable.
Licence: creative commons attribution 4.0
University Library, Finance of Library, Fund Management.
Paper Title: PAST A POROUS FLAT PLATE WITH CONSTANT HEAT FLUX MHD FREE CONVECTION FLOW THROUGH A ROTATING SYSTEM
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135054
Register Paper ID - 235634
Title: PAST A POROUS FLAT PLATE WITH CONSTANT HEAT FLUX MHD FREE CONVECTION FLOW THROUGH A ROTATING SYSTEM
Author Name(s): Purushottam Singh
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 369-375
Year: December 2018
Downloads: 112
The paper presents the problem of three-dimensional free convection flow past a vertical porous plate in a rotating system when the whole system is in a state of solid body rotating with a constant angular velocity about an axis normal to the plate. The applied magnetic field has considerable strength so that the Hall effect on the flow could not be neglected. The plate is subjected to constant heat flux. The coupled non-linear equations of velocity and temperature are solved by series method. The effect of Hall parameter, magnetic parameter and heat flux are show on velocity and temperature fields, skin-friction and Nusselt number graphically or tabular from and are discussed. It is being observed that the increase in Hall parameter decrease both primary as well as secondary velocity. On the other hand the increase in magnetic number increase secondary velocity and decrease primary velocity.
Licence: creative commons attribution 4.0
Free Convection, Rotating system, Heat flux, Magnetic field.
Paper Title: A STUDY ON VARIOUS GREEN HUMAN RESOURCE MANAGEMENT PRACTICES IN ORGANITATION
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135053
Register Paper ID - 233872
Title: A STUDY ON VARIOUS GREEN HUMAN RESOURCE MANAGEMENT PRACTICES IN ORGANITATION
Author Name(s): Mr.SANTHOSH ACHARI V
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 364-368
Year: December 2018
Downloads: 116
Green Human Resource Management (Green HRM) as a research field includes all aspects and practices of HRM that pursue the goal of environmental sustainability. The aim is to reconcile the goals of companies and society without compromising financial performance. Green HRM is the integration of corporate environmental management into human resource management. Green HRM as a term is used to all possible HR policies that could contribute to an organizations environmental agenda. Green HRM involves undertaking environment friendly HR initiatives resulting in organization. Red apple Inc. is a global provider of IT& process out sourcing services. Objective of the paper is to know about the various green HR practices fallowed in an organization. Analyze the effectiveness of green HR practices. And to interpret the outcomes after adopting the green HRM practices in the organization. This study reveals secondary data. This paper aims to understand the concept of green HRM and to study the green HRM practices in the organization.
Licence: creative commons attribution 4.0
Green HRM, Green HRM practices in red apple Inc.
Paper Title: CHANGES IN INDIAN TAX POLICIES
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135019
Register Paper ID - 234266
Title: CHANGES IN INDIAN TAX POLICIES
Author Name(s): Dr.Rabia Begum,
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 112-116
Year: October 2018
Downloads: 98
CHANGES IN INDIAN TAX POLICIES
Licence: creative commons attribution 4.0
A STUDY ON PRIVATISATION OF PUBLIC SECTOR ENTERPRISES IN INDIA - AN ECONOMIC ANALYSIS
Paper Title: LAW AND WOMEN EMPOWERMENT
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135006
Register Paper ID - 233990
Title: LAW AND WOMEN EMPOWERMENT
Author Name(s): Dr. Mamata Kyatannanavar
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 24-31
Year: October 2018
Downloads: 96
ABSTRACT: "There is no chance of the welfare of the World unless the condition of women is improved. It is not possible for a bird to fly on one wing - Swami Vivekananda" There is no doubt that we are in the midst of a great revolution in the history of Women. The evidence is everywhere; the voice of women is increasingly heard in parliament, courts and in the streets. While women in the west had to fight for over a century to get some of their basic rights like the right to vote, the constitution of India gave women equal right with men from the beginning unfortunately, women in this century are mostly unaware of their rights because of illiteracy and the oppressive tradition. We need to think big and scale up rapidly in each and every area be it in education, infrastructure, industry, financial services or equality of both genders. For around two centuries, social reformers and missionaries in India have endeavored to bring women out of confines in which centuries of traditions had kept them. This present paper trying to highlight the need for empowerment of women in National and International level
Licence: creative commons attribution 4.0
Empowerment, Equality, Courts, Gender, Constitution,
Paper Title: PERSONAL VALUES, ENVIRONMENTAL KNOWLEDGE AND ENVIRONMENTAL ATTITUDES AS PREDICTORS OF PRO-ENVIRONMENTAL BEHAVIOUR
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135004
Register Paper ID - 226921
Title: PERSONAL VALUES, ENVIRONMENTAL KNOWLEDGE AND ENVIRONMENTAL ATTITUDES AS PREDICTORS OF PRO-ENVIRONMENTAL BEHAVIOUR
Author Name(s): Dr. Rebati Mani Samal
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 1-16
Year: October 2018
Downloads: 143
Licence: creative commons attribution 4.0
Personal Values, Environmental Knowledge, Environmental Attitudes, Pro- Environmental Behaviour, Secondary School Students.
Paper Title: MUNICIPAL SOLID WASTE MANAGEMENT IN MEGACITIES IN INDIA : A MAJOR CHALLENGE
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1135003
Register Paper ID - 233781
Title: MUNICIPAL SOLID WASTE MANAGEMENT IN MEGACITIES IN INDIA : A MAJOR CHALLENGE
Author Name(s): B.SHAMALA, Dr N L Vijaya
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 990-998
Year: December 2018
Downloads: 120
MUNICIPAL SOLID WASTE MANAGEMENT IN MEGACITIES IN INDIA : A MAJOR CHALLENGE
Licence: creative commons attribution 4.0
MUNICIPAL SOLID WASTE MANAGEMENT IN MEGACITIES IN INDIA : A MAJOR CHALLENGE
Paper Title: IMPACT OF COMPONENTS OF PRODUCT FOR COMPETITIVE ADVANTAGE IN MARKETING IN INDIA
Publisher Journal Name: IJCRT
Published Paper ID: - IJCRT1134983
Register Paper ID - 233235
Title: IMPACT OF COMPONENTS OF PRODUCT FOR COMPETITIVE ADVANTAGE IN MARKETING IN INDIA
Author Name(s): Dr. Om Prakash Mehta
Publisher Journal name: IJCRT
Volume: 6
Issue: 4
Pages: 853-859
Year: October 2018
Downloads: 116
This paper aims to specify that to be successful in marketing, producers need to be careful about planned strategies for managing their components of their product. A product is the set of all components offered for sale by a company. The following points are majorly considered in this paper related to important role of Components of Product for Competitive Advantage in Marketing like the strategy of classification of goods and services a firm provides to the customers. Finding the right product is not at all a solution but to concentrate on the components of the product is the biggest challenge. Management's capability to bring attention to a product and to differentiate it in such a way from similar products goes long way toward determining that product's revenue. In this paper it is proved that the primary thing is to develop strategies like what products to introduce, managing existing products over time, and dropping products and also decisions must be made regarding branding, packaging, and other product features such as warranties.
Licence: creative commons attribution 4.0
Product, Marketing Strategy, Marketing Mix, Competitive Advantage
The International Journal of Creative Research Thoughts (IJCRT) aims to explore advances in research pertaining to applied, theoretical and experimental Technological studies. The goal is to promote scientific information interchange between researchers, developers, engineers, students, and practitioners working in and around the world.
Indexing In Google Scholar, ResearcherID Thomson Reuters, Mendeley : reference manager, Academia.edu, arXiv.org, Research Gate, CiteSeerX, DocStoc, ISSUU, Scribd, and many more International Journal of Creative Research Thoughts (IJCRT) ISSN: 2320-2882 | Impact Factor: 7.97 | 7.97 impact factor and ISSN Approved. Provide DOI and Hard copy of Certificate. Low Open Access Processing Charges. 1500 INR for Indian author & 55$ for foreign International author. Call For Paper (Volume 12 | Issue 4 | Month- April 2024)