Volume 13 | Issue 4

 Abstract

For the last couple of years, the use of social media has been completely transforming between people's behaviour, especially, in terms of the cosmetics market. Influencer marketing is one of the most remarkable tactics that brands are using nowadays to reach customers. This paper focuses on finding out how influencer marketing affects consumer behaviour about cosmetic products. Influencer marketing is the process of getting people on social platforms such as Instagram, YouTube, or TikTok to promote products or services for sale. This research primarily aims at investigating how the influences of people-relevant consumers to bring behaviour changes entail attitudes toward brands with which one has a general disposition on cosmetic items. The study investigates consumer responses to influencer promotions, focusing on engagement drivers such as perceived influencer credibility, authenticity and brand value alignment. The impact of the personal brands and content styles of influencers on the likelihood of purchasing or engaging behaviour will also be evaluated. The possible psychological dimensions of consumer choice, such as ways in which recommendations from an influencer can affect attitudes toward a cosmetics brand, as well as how such endorsements can forge a sense of trust inside the individual brands, will also be investigated. The study also seeks to examine the efficacy of influencer marketing in the area of brand awareness and customer loyalty, which are far more permanent of behavioural changes associated with buying. The conclusion drawn is that there is definitely a strong influence of influencer marketing on the engagement and decision-making capacity of consumers. This influence reaches its highest peak when the influencers appear to be authentic and can convey human emotions toward their audiences. Evidence here illustrates how cosmetic brands can leverage influencers not just for creating visibility but also for creating perception, generating sales, and consequently, establishing consumer loyalty. This comprehensive study, therefore, gives important pointers to marketers in the cosmetic industry and suggests to them how to engage influencers to in still consumer behaviour change, shape brand image, and, finally, MAXIMIZE PROFITS.

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 Keywords

Influencer marketing, marketing, cosmetic product

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The Constitution of the Ter?panth sect is not merely a document of governance; it is a living organism, constantly adapting to the evolving dynamics of its community and the world. Over centuries, the Constitution has guided the sect through its unyielding commitment to discipline (ek ?c?ra) while embracing necessary changes to remain relevant in a rapidly shifting socio-political landscape. The interplay between tradition and transformation has made the Constitution a dynamic force, capable of addressing the aspirations and challenges of both ascetics and laities. This article delves into salient features of Ter?panth constitution that exemplify this dynamism, shedding light on how the Constitution continues to shape and be shaped by the multifaceted realities of Ter?panth

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 Keywords

Autocracy, Totalitarian Government, Authoritarian Government, Despotism Participatory Autocracy, Benevolent Sovereignty, Equality, Centralization, Liberty, Favouritism, Biased Governance, Check, Balances, Structural Sector, Plinkage Sector, Power Dynamics of ?c?rya.

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Tensions between modernity and tradition are key themes in global literature, especially in areas experiencing rapid changes that raise questions about reality. An individual's view is shaped by societal acceptance and personal choice. By looking at Natsume Soseki's I Am a Cat (1905) and Botchan (1906) alongside Gao Xingjian's Soul Mountain (1990), we can explore the limits of human understanding. Many works from Chinese and Japanese literature critique Confucian values, pointing out the flaws in hierarchical and moral beliefs when applied to real life. Zen Buddhism is important in Japanese literature, emphasizing perception and "emptiness" regarding assumptions. Meanwhile, Taoist philosophy in Chinese literature reflects doubt toward strict knowledge forms and investigates how accepting ambiguity can lead to harmony. Franz Kafka's works have influenced East Asian writers like Abe and Murakami as they address existential and knowledge-related themes. Michel Foucault's ideas about knowledge and power, especially in The Order of Things, inform postmodern literary methods. Ludwig Wittgenstein's studies about language limitations also prompt writers to question how knowledge is expressed and understood. Soul Mountain was written in Beijing and Paris between 1982 and 1989 and published in Chinese in Taipei in 1990. It is reflective and semi-autobiographical, inspired by Gao's journey along the Yangtze River. The story follows an intellectual figure misdiagnosed with cancer, who struggles spiritually between life and death and searches remote rural areas of Southwest China for self-discovery, cultural roots, and identity. The narrative shifts between first, second, and third-person perspectives, challenging the idea of a single identity and aligning with postmodern theories about language and truth. It examines how external systems like government and language impose assumptions. Gao Xingjian's experiences with political persecution during China's Cultural Revolution shape his investigation of knowledge and power. His writing explores how individuals perceive reality and often blurs the line between objective truth and subjective experience. The narrative interweaves folktales and myths with real events, highlighting that knowledge is formed through diverse cultural and personal lenses. I Am A Cat and Botchan both express that knowledge is subjective, based on personal experiences and social influences. They suggest that knowledge is dynamic, changing with societal and personal perspectives. In I Am A Cat, the cat narrator offers a sarcastic, detached view of human nature, revealing the inconsistencies between traditional Japanese values and Western ideas. This perspective illustrates the fluidity of truth, which is shaped by characters' limited understanding and conformity to societal norms. In Botchan, a young man navigates the tension between modern beliefs and strict rural customs while attending a provincial school. His modern outlook is tested against the old-fashioned mindset represented by school authorities. Botchan struggles with his self-awareness and the expectations around him. He initially believes he is a rational, modern individual, but encounters at school challenge this view, indicating that modern values are inadequate for understanding rural social dynamics. Like the cat in I Am A Cat, Botchan realizes the gap between his understanding and societal expectations. The cat's satirical tone critiques unreliable societal beliefs amidst Japan's Westernization, while Botchan's belief in his ability to navigate the rural school proves misguided, demonstrating that modern ideals cannot easily overcome entrenched traditions.

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 Keywords

Modernization, western ideas, social norms, ideals, moral clarity, fidelity, ameliorate, anthropomorphised, instinct, Taoist Philosophy, identity crisis, hypocrisy, ill-equipped, manipulation, illusion, introspective, incomprehensible, spontaneity, contradictory, Bureaucratic Modernity, ancient customs, cultural alienation, mortal idiocy.

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Abstract Affecting global socio-economic and geopolitical portraits are the escalated competition of trade and technology between the U.S. and China - making it a turning point with consequential repercussions for the Global South. It started out in 2018 as a mere trade dispute between the two countries and subsequently involved contestation for high-tech supremacy, which enlarged into rivalry over supply chains and strategic influence. Thus, the U.S. imposed tariffs, sanctions, and restrictions with the main target to slow China's progress in AI, semiconductors, and telecommunications; while China reconfigured its trajectory toward self-reliance and strength of economics with developing countries. This article evaluates the pertinent trade provisions, access to technology, and economic dependency with which countries in the Global South find themselves impacted by U.S.-China rivalry. Some countries, on the one hand, benefited generally in terms of increased investments and industrial opportunities, while others suffer strategic dilemmas coupled with increasing dependency brought about by realignment in the supply chain and geopolitical stresses. The growing polarization of international technology standards does even more to complicate the decision-making process for developing economies. The paper will thus seek to answer strategic questions around such changes, arguing that emerging economies must think adaptively to address the tension between economic and strategic options. Findings on how this rivalry plays out in the long run are imperative in determining the dynamics of future global trade, technology governance, and economic resilience in a fast-multipolarizing world.

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Key Words - Trade, Technology, Influence, Geopolitics, Supply Chain, Economy, Rivalry

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Work-life balance is a significant challenge for working mothers in the healthcare sector, given the demanding nature of their profession. Healthcare jobs often require long hours, shift work, and emotional resilience, making it difficult for mothers to balance professional responsibilities with personal and family commitments. Key challenges include irregular work schedules, physical and mental exhaustion, limited maternity benefits, and societal expectations of caregiving. These factors contribute to stress, burnout, and career stagnation for many women in healthcare.

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Work-life balance,working mothers, health care sector

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Dynamic Pass transistor logic used in the digital circuits to reduce the transistor count , it arises node to get discharged properly, even with the pull-down network OFF during evaluation. An EXOR gate is implemented with the dynamic logic where clock signal is directly accessed the stacking effect circuitry and it is altered to implement a new design of static CMOS dynamic logic with lower leakage power than older designs that used in nano meter technology the Micro wind 10nm technology used to validate the logic design methods and implementation of pass transistor logic with low input logic

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Ex-OR, Dynamic logs, Pass Transistor

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Barley (Hordeum vulgare) is organically cultivated, one of the variations of the Poaceae cereal plant of the grass family according to plant taxonomy. These nutrients collectively enhance mental health, regulate blood sugar levels, enhance digestive health and promote cardiovascular well-being. The objective of integrating psychobiotic strategies to combat depression and the neuroinflammatory disorders through nutritional analysis. The formulation of Barley drink, that have emerged as promising natural sources of psychobiotics - microorganisms that support mental health by modulating the gut microbiome.. Thus, the formulated barley based fermented beverage result in resilience and prevents from other mental disorders. Mental health and gut health are deeply interconnected, yet many young adults remain unaware of this relationship. Adolescents and young adults aged 18-25 are at a critical stage of development where stress, diet, and lifestyle choices significantly impact both their mental well-being and digestive health. The findings aim to bridge gaps in awareness, providing insights into how education and dietary interventions can support better mental and emotional well-being in this age group

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barley, psychobiotics, mental health, gut microbiome, lifestyle, awareness

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Automation has revolutionized industrial manufacturing by increasing efficiency, precision, and reliability. This research focuses on the development of an Automatic Stamping Machine controlled by a Programmable Logic Controller (PLC) to streamline stamping processes in industries such as packaging, metal fabrication, and product labelling. Traditional stamping methods often require manual intervention, leading to inconsistencies, time delays, and increased labour costs. The proposed system eliminates these challenges by integrating PLC-based automation to ensure high-speed, accurate, and repeatable stamping operations. The system is designed with key components, including a PLC unit, sensors, actuators, a pneumatic stamping mechanism, and a conveyor system. The PLC acts as the central control unit, receiving input signals from proximity and position sensors to determine the precise moment for stamping. Once activated, the pneumatic actuator presses the stamp onto the workpiece, ensuring uniform force and alignment. The automation process is further enhanced by a Human-Machine Interface (HMI), enabling operators to monitor and adjust parameters such as stamping pressure, cycle time, and batch count. This study explores the design, working principles, and programming logic involved in PLC-based stamping machines. Experimental results demonstrate that the proposed system enhances productivity by reducing cycle time, minimizing errors, and ensuring uniform stamping quality. Additionally, the integration of sensors improves reliability and reduces material wastage. The research highlights the cost-effectiveness and scalability of PLC-based automation in stamping applications, making it suitable for various industrial sectors.

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 Keywords

Automation, PLC, Stamping Machine, Industrial Control, Pneumatic Actuator, Sensors.

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Products with a quick turnover and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that are replaced within a year. To attract consumers, FMCG companies are introducing various types of products with different brands, but we are seeing Hindustan Unilever Limited products that compel consumers to switch from the existing product to the latest brand. This study will be beneficial for consumers. With the help of this study, consumers will learn about the various products, pricing factors, promotional schemes, marketing strategies, product competitiveness, and product availability in their surroundings. The study was conducted on 100 respondents in Coimbatore District using the convenience sampling method Percentage analysis, chi-square test, ANOVA, and method were used to analyze the data. It is concluded from this study that the FMCG sector is growing and will continue to grow very rapidly. The future for the FMCG sector looks extremely encouraging. The sector, having undergone a structural change, is all set to emerge stronger in the future. The FMCG market remains highly fragmented, with almost half of the market representing branded up-package homemade products.

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Consumer behaviour, brand switching , marketing strategies, brand loyalty

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Terrain monitoring for construction aims to revolutionize residential building approvals in hill stations by developing an integrated system that rapidly generates suitable building designs, considering critical site-specific factors. Leveraging an IoT sensor network, the system collects real-time data on soil type, and environmental conditions, which is then processed to assess land stability and suitability. The data is transmitted to a Blynk-enabled platform, providing a user-friendly interface for visualization and analysis. By incorporating pre-approved, the system checks the approval process, ensuring compliance with local regulations and geotechnical considerations. Furthermore, the system allows customization to meet individual user needs, addressing aesthetic and functional preferences without compromising safety. The data-driven approach significantly reduces approval delays, minimizes construction risks, and fosters sustainable development in challenging hilly terrains, ultimately balancing regulatory efficiency with user satisfaction. The Blynk application provides real-time data visualization, historical data logging, and customizable alert notifications, ensuring timely intervention and proactive risk mitigation.

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 Keywords

Smart Hill Monitoring, Speed Approval Process Using IOT, Terrain Monitoring, Vibration Sensor, Piezoelectric Sensor, Air Quality Sensor, MQ135 Sensor, Soil Moisture Sensor, Robotbanao Sensor, IoT Monitoring, Environmental Monitoring, Smart monitoring, Remote Sensing, Real-time Monitoring, Blynk App, Sensor-based Alert, Air Pollution Detection, Soil Moisture Monitoring, Wireless Sensor Network, Data Logging, Sensor Integration, IoT Alert System, Weather Monitoring

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This paper deals with the concept of Boolean algebras and Pre A*-algebras .This paper commences with the concept of Boolean algebra and some basic fundamental results of Boolean algebra. It also includes the useful properties of Boolean algebra. It introduces the concept of Pre A*-algebra and obtain the useful characterizations and obtain the various methods of generation of Pre A*-algebras from Boolean algebra.

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Boolean algebras,Pre A* - Algebra, Huntington's Theorem ,Pre A* - isomorphism

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Indian people suffered a great torment under British administration were one of the important vicious act was the salt tax, formulated during 1882. Gandhi as a leader trailed millions of people agaisnt the British, by indulging their minds with national sprit conciousness and weaponised the salt as the central theme. Due to this circumstantial crisis, British inorder to obliterate the rise of Nationalism they arrested and imprisoned the political leaders at the nascent stage. British inorder to stabilise their power introduced a strict and vigorous administration reforms by enforcing a separate police department to prevent Indians from taking salt. In this research, the researcher has specified the role of salt police officers and their inhumane behaviour against the salt satyagrahis in Madras Presidency during the Civil Disobedience Movement.

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Civil Disobedience Movement, Political Prisoner, Police reforms, Tribulations and suffarages, Madras Presidency.

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As a citizen, casting a ballot is both a right and an obligation. Every person has the chance to vote for the representatives who will speak for them when it comes to the requirements and recommendations of the populace. Elections are the method used to choose these MPs. The way of giving of vote with existing system OLD (Paper based) and traditional (Electronic Voting Machine) is not much secure.The problem with existing system is that centralized architecture, attack prone and not trustable. The need of Decentralized voting system is to increasing security, quickness, protection. This paper explores the way to recognize voting problem and provides solution of that security problem through Blockchain Technology.

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Blockchain, E-voting, Electronic voting, Ethereum

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Creative Commons Attribution 4.0 and The Open Definition

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Lung cancer remains one of the most life threatening diseases worldwide, with early detection playing a crucial role in improving patient survival rates. Computed Tomography (CT) scans are among the most effective imaging techniques for detecting lung cancer, yet manual interpretation by doctors can be challenging. To address this issue, computer-aided diagnosis (CAD) systems have been developed to assist in identifying cancerous cells more accurately. This research evaluates various CAD techniques based on image processing and machine learning, analyzing their performance, limitations, and drawbacks. The study systematically reviews different detection approaches, compares their accuracy levels, and highlights areas for improvement. To enhance diagnostic precision, an improved model is proposed.

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Lung Cancer Detection, Computer-Aided Diagnosis (CAD), Medical Image Processing, Computed Tomography (CT) Scans, Machine Learning, Deep Learning, Discrete Wavelet Transform (DWT), Haralick Feature Extraction, Fuzzy Clustering, Convolutional Neural Networks (CNN), Probabilistic Neural Networks (PNN), Early Diagnosis, Segmentation, Pattern Recognition.

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The Travel Planning System is a web-based application designed to help budget-conscious travelers organize their trips and manage their expenses efficiently. This platform, similar to travel apps like "Make My Trip," offers a unique feature: it provides personalized trip recommendations based on the user's budget and current location. The system calculates the minimum amount a traveler needs to carry before embarking on their journey, ensuring they are financially prepared. Additionally, in case of an emergency, users can access a special "Save Our Souls" (SOS) feature for immediate help. A core component of the application is the use of a greedy algorithm to determine the shortest and most cost-effective route from the user's starting point to their destination. Users can set specific preferences through the Budget Pre-Analysis Module, which considers various travel requirements such as accommodation, transportation, and sightseeing preferences. The app then calculates the optimal budget and suggests cost-effective travel options.

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Travel Planning System,Save Our Souls,Web-based,Greedy Algorithm,Suggestion

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Abstract -- The main objective of this paper is to predict the possible level of carcinoma. Today Cancer is the worst disease that causes a lot of death. Because in most of the cases, it is incurable. But it is not so the case, if it is detected at earlier stage. So the earlier diagnosis is necessary. However there are so many steps and efforts are needed to predict the occurrence of carcinoma. Data mining is the process of extracting the required information from the huge volume of datasets using various algorithms. In medical field, it leads to lot of researches. Here, we use Knn algorithms, Support vector Machine algorithms and decision tree algorithms that predicts the lung cancer based on simple parameters without much efforts.

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Carcinoma, Data Mining, Support vector machine ,naive bayes,Decision tree

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Holistic learning and value-based education is what the National Education Policy (NEP) 2020 has to bring changes into the Indian education system. Given importance to the academic, moral, social, and emotional development of a student, the policy seeks to convert the students into responsible ethical citizens, who would be contributors of healthy strings to society. The paper is basically on understanding how value education can achieve this vision and the inclusion of value education into the curriculum, pedagogical strategies, and assessment systems. Now analyzing the key principles as mentioned in NEP 2020 such as multidisciplinary learning, and social-emotional learning (SEL) and ethical decision-making, the paper advocates performance of these components for a full-blown perspective in education. The paper also contains a discourse about the specific faces that would be encountered practically in putting into practice value-based education: readiness among teachers, design of the curriculum, and models of assessment alongside the approaches of policy recommendations to overcome these challenges. The study argues that successful incorporation of value education may demand a partnering approach among educators, policymakers, institutions, and communities. NEP 2020 is a new paradigm shift from education not just about knowledge but rather building character and citizenship. Innovative approaches such as technology-driven learning, experiential education, and community involvement can make it possible to raise a generation of ethical, socially responsible, and compassionate leaders through NEP 2020.

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Holistic Education, Value Education, NEP-2020

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The Smart ICU Patient Monitoring System is a cutting-edge healthcare solution designed to continuously track and monitor vital signs of critically ill patients in intensive care units. This system integrates IoT-based sensors with a Flask web application, enabling real-time data acquisition and visualization. The system captures key health parameters, including ECG, heart rate, oxygen saturation, and body temperature, and transmits them to a centralized dashboard for medical staff. Critical threshold breaches trigger instant alerts via SMS and voice calls, ensuring timely medical intervention. The system utilizes Raspberry Pi as the primary processing unit and SQLite for efficient data management. The web application provides secure authentication, real-time graphs, printable patient reports, and historical data access. This project highlights the potential of IoT-based remote patient monitoring, ensuring enhanced healthcare services with improved efficiency and accuracy.

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IoT, Patient Monitoring, ICU, Healthcare, Raspberry Pi, Real-time Data, Web Application, SQLite, Sensor Integration, Emergency Alerts

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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????? ??,??????? ???????

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Graham Swift's Waterland and John Fowles' The French Lieutenant's Woman, deliberately embrace the idea of history while also challenging historical comprehension, critics have praised both works as exceptional examples of historiographic metafiction. According to Hayden White, every narrativized history is relative, and the historian is inherently impositional. In line with White, Linda Hutcheon describes postmodern historical fiction as the kind of fiction that paradoxically and self-reflexively uses the idea of history while also rejecting its veracity. In light of White and Hutcheon's theories, this paper aims to analyze, compare, and contrast Graham Swift's Waterland and John Fowles' The French Lieutenant's Woman to demonstrate how, despite the problematic nature of the idea of reclaiming the past as it truly was, these novels approach the concept of history in different ways.

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Postmodern historiography, historiographic metafiction, subversion, self-reflexivity.

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Creative Commons Attribution 4.0 and The Open Definition