Volume 11 | Issue 2

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Digital Krushi

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Digital Krushi

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Purpose- The objective of this paper is to provide the detailed knowledge based on the empirical studies on Integrated Marketing Communications. This paper aims firstly, to cover the evolution of IMC including the definitions of IMC. Secondly, to identify the barriers while implementing the IMC by the organizations and advertising agencies over the three decades. Methodology - This paper is based on a review of literature, by taking the articles from different databases (EBSCO, Scopus,) over the last decades (1991-2020). Findings- The study has found that over the three decades (1991-2020) It has been observed that the IMC has been defined differently by diverse authors in the past three decades wherein, Don.E Schultz; Seric and Gill & Lucia Porcu have contributed significantly while defining the definitions in three phases respectively. The study has categories barriers into four groups namely- conceptual issues, turf wars, organizational culture and stiff organizational structure. Research limitations- This research is limited to secondary data and few papers. Future studies should review a greater number of studies to get represent able results. Originality: This paper has a novel contribution by filling the existing gap. Firstly, this paper covers definitions evolved over the time 1991 to 2020, as existing studies have neglected the evolving definitions of IMC from 2008 onwards. Moreover, the study helps to identify the obstacles faced by the agencies and organization while IMC implementation.

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Keywords- IMC, Integrated Marketing Communications, Marcom, IMC Measurement, Evolution, Developmental process.

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United Payments Unified Payments Interface is an instant real-time Interface (UPIs), payment system developed by National Payments National Payments Corporation of India. The interface facilitates inter- Corporation of India bank peer-to-peer and person-to-merchant transactions. Limited (NPCI), It is used on mobile devices to instantly transfer funds NPCI International between two bank accounts. National Payments Payments Limited Corporation of India was established by the Reserve (NIPL). Bank of India and Indian Banks Association. NPCL Reserve Bank of India International Payments Limited, a wholly owned ( RBI) subsidiary of National Payment Corporation Limited. NPCL International Payments Limited is tasked with responsibility of exporting National Payment

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United Payments Interface (UPIs), National Payments Corporation of India Limited (NPCI), NPCI International Payments Limited (NIPL). Reserve Bank of India ( RBI)

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This article investigates the link between Over the Top (OTT) and customer attitudes and perceptions of OTT platforms, as well as subscription intention. To research if different characteristics such as gender, Education, Age impacts Intention to utilise the OTT platform. The information was gathered from original sources. It was discovered that high-priced hotels frequently utilise customisation, but various sectors typically put value on the purpose to use an OTT platform with clients. This study aims to determine whether consumer participation in the industry's intention to utilise an OTT platform corresponds to worldwide experience. The writers concentrated on OTT, customer interaction, knowledge, and long-term usage. The findings have significant implications for future OTT research. According to the data, consumers are becoming increasingly active with OTT platforms that define who they are. As a result, marketers looking to engage consumers with OTT campaigns should establish a culture of intent to utilise the OTT platform, which can be reinforced through discourse and ongoing customer engagement in value chain activities.

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Content, Consumer, Subscription, Mobility, Convenience, Digital, Over-The-Top, Adoption, Video, OTT Platforms, perception, Satisfaction, Streaming.

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The subject of "Awareness and Perception of Youth Towards Metaverse Marketing" explores how young people perceive and understand the newly developing idea of metaverse marketing and how it might affect their purchasing behavior. Virtual reality and other immersive technologies are being utilized to create brand experiences and market products in the metaverse due to the rapid growth of technology. This study intends to investigate youths' awareness and perceptions of metaverse marketing and how it might affect their purchasing decisions. The metaverse is an internet-accessible virtual world that can be used for socializing, commerce, and entertainment. It is expected to grow significantly over the next few years, providing a new platform for businesses to reach out to and engage with consumers. However, research on how young people perceive and respond to metaverse marketing is limited. Understanding youth awareness and perceptions of metaverse marketing are critical for businesses and marketers to engage with this demographic effectively. The following study will be having approach which is called as mixed method approach that includes collection of quantitative and qualitative data. Data will be gathered from a sample of young people aged 18 to 25 through surveys and interviews. The survey will seek to learn about participants' awareness and understanding of metaverse marketing, as well as their perceptions of the concept and likelihood of engaging in metaverse marketing. The interviews will provide more information about participants' perceptions of metaverse marketing and how it may influence their purchasing behavior. This study's findings are expected to provide useful insights for businesses and marketers looking to engage with young consumers in the metaverse. It will also add to the existing body of knowledge on metaverse marketing and its potential impact on consumer behavior. This study will help businesses understand the youth's perceptions and awareness of metaverse marketing, allowing them to develop effective marketing strategies to reach and engage with young consumers in the metaverse. To summarize, "Awareness and Perception of Youth Towards Metaverse Marketing" is an important area of research that will assist businesses and marketers in better understanding and engaging with young consumers in the metaverse. This study will provide valuable insights into young people's perceptions and behavior regarding metaverse marketing, which will help businesses and marketers develop effective marketing strategies to reach and engage this demographic.

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Awareness and Perception of Youth Towards Metaverse Marketing

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This research paper explores the use of five different materials, including Gray Cast Iron (FG 350), Malleable Cast Iron (Whiteheart), Bronze (Sand Cast), Steel (30C8), and Cast Steel (Grade-1) Hardened & Tempered, for designing spur gears based on strength and wear criteria. The study varied the number of teeth from 17 to 25 and drew graphs for beam strength, wear strength, and total weight of the pair with the material as the legend. The results show that increasing the number of teeth improves strength irrespective of the material. Steel exhibits the highest beam strength, while Malleable Cast Iron (Whiteheart) has the lowest. Gray Cast Iron provides the maximum wear strength, while Bronze has the least wear strength. Furthermore, the overall weight of the pair is highest for Bronze and lowest for Gray Cast Iron. These findings can assist engineers in selecting appropriate materials for spur gear design, optimizing their performance and weight characteristics.

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Spur gear, beam strength, wear strength, total weight

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Profitability factors, return on total assets

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The Quest for Identity and Existentialism in The Blue Bedspread: A Novel

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The Quest for Identity and Existentialism in The Blue Bedspread: A Novel

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Occupational Stress, Teachers, Mental Health,

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DIGITAL SIGNAL PROCESSING (DSP), PIANO NOTES, FOURIER TRANSFORM.

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Pain is a human response to illness; it is experienced by patients suffering from a broad spectrum of diseases. The International Association for the Study of Pain defines pain as "an unpleasant sensory and emotional experience associated with actual or potential tissue damage, or described in terms of such damage". Convenient sampling technique was used to select 100 staff nurses working at selected hospitals of Udupi. Inventory used are Demographic Proforma and Structured knowledge Questionnaire Likert scale to assess the knowledge of nurses regarding benefits of therapeutic foot massage. Ethical clearance and administrative permission were obtained prior to the study. Overall assessment of knowledge score of nurses in that majority 66 (66%) staff nurses had poor knowledge level, 28 (28%) staff nurses had moderate knowledge, 6 (6%) staff nurses had good knowledge and none of them had excellent knowledge on therapeutic foot massage. Area-wise analysis of Knowledge of staff nurses regarding therapeutic foot massage shows that overall knowledge mean was 8.87 with standard deviation of 2.801 and mean percentage was 39.62. Further, there was no association of knowledge scores with selected demographic variables. The variables namely age, gender, educational qualification, years of experience, previous knowledge and source of information at 0.05 level of significance, do not show any significant association. The study concluded that majority of staff nurses had lack of knowledge regarding therapeutic foot massage. Hence there is a need to improve knowledge of the nurses regarding therapeutic foot massage.

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Pain, Therapeutic Foot Massage, Nurses, Information Booklet.

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ABSTRACT In the recent years, scientific and technological advancements have been made in the research and development of novel drug delivery systems by overcoming physiological troubles such as short gastric residence times and unpredictable gastric emptying times. Gastro retentive drug delivery systems are the systems which are retained in the stomach for a longer period of time and thereby improve the bioavailability of drugs. Floating drug delivery system is one of the several techniques currently used to formulate a successful gastro retentive drug delivery system. Floating drug delivery systems (FDDS) have a bulk density less than gastric fluids and so remain buoyant in the stomach without affecting the gastric emptying rate for a prolonged period of time. While the system is floating on the gastric contents the drug is released slowly at the desired rate from the system. After release of drug, the residual system is emptied from the stomach. This results in an increased GRT and a better control of the fluctuations in plasma drug concentration. In the present research we have studied pea nut husk powder as a floating agent. Floating tablets were prepared by direct compression method using Atenolol and in various concentrations of the polymers HPMC K100M and Peanut Husk powder. Among three formulations F1 has shown a drug release of 94.2% after 12hrs and F1 has shown a floating lag time of 1.07mins.Based on in vitro dissolution studies and floating studies, increased concentration of peanut husk powder improves the floating nature but drug release is retarded due to increase in concentration of HPMC K100M. The optimized formulation followed Higuchi kinetics. It can be concluded that peanut husk powder can be a promising low density material in the formulation of gastro retentive floating drug delivery systems in combination with synthetic polymer HPMC K100M.

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KEYWORDS: Floating Drug Delivery System, Peanut Husk Powder, Atenolol, Natural Polymer

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Pantoprazole, Differential Scanning calorimetry, Isothermal stress testing, controlled release, Incompatibility.

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This research paper aims to investigate the level of awareness and understanding among investors about mutual funds and hedge funds. The study involved conducting a survey of 101 investors using a structured questionnaire to collect data. The results showed that most respondents had heard of mutual funds, but few had knowledge of hedge funds. In addition, the study found that investors who were knowledgeable about hedge funds had higher levels of financial literacy and investment experience. The study also found that financial advisors, family and friends, and online sources were the main sources of information about mutual funds and hedge funds. The findings suggest that more education and awareness about hedge funds is needed, especially among investors who are less financially literate or inexperienced in investing. The research paper concludes that educating investors about mutual funds and hedge funds will help them make informed investment decisions and achieve their financial goals.

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Mutual fund, Hedge fund, Risk, Security, Investment

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This research focused on India's shrimp culturing system, which is no less essential than shrimp culturing in other nations. India ranks second in aquaculture farming, however there has been a significant fall in shrimp production from 2019-21. Andra Pradesh is India's top shrimp-producing state. The shrimp causes various illnesses, which prevents production from reaching its height in India. Climate, location, land, water parameters, correct feed, probiotics, and environmental characteristics are just a few of the aspects that shrimp growers must consider. Furthermore, illness outbreaks are a serious impediment. Litopenaeus vannamei, a white shrimp farmed in the Bhal area near Bhavnagar, was heavily affected with blackish spot infections despite the use of probiotics and strict adherence to environmental criteria that promote shrimp growth. In this investigation, samples were collected, and white shrimp from infected and healthy shrimps were isolated and compared. After homological, phylogenetic, and morphological analysis, the organism identified from diseased shrimp was Acinetobacter indicus CIP 110367 strain A648 and Bacillus subtilis strain NCDO 1769 from healthy shrimp gut flora.

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Litopenaeus vannamei, Gut flora, Diseased Shrimp, Phylogenetically, Acinetobacter indicus, Bacillus subtilis

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This study is to understand the existing scenario of ground water level and condition of water quality and availability in the Masuda block of Ajmer district in the state of Rajasthan. In this study the Author took various papers and studies to understand the regional topography and the water condition in the block which are discussed below. The water is essential for every living kind so it is important to know the condition of water in our surroundings. Masuda block is a major town in Ajmer district which has so many cultural and geographical features mainly the temples and the topography. The study found the block in a critical condition in terms of water level and quality.

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Ground water status, water quality, water availability, Masuda block, Critical condition.

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Key words: mental illness, knowledge and attitude, caregivers, informational booklet.

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Asset Management Company (AMC), Demographic Factors, Portfolio, Common stock, Arbitrage.

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Corporate Governance at moment the conception of Corporate Governance has taken a new dimension due to globalization and liberalization. With the opening up of frugality and to be in line with WTO conditions, if the Indian corporate has to survive and succeed amidst adding competition encyclopedically, it can only be through translucency in operations. Excellence in terms of client satisfaction, return, product and service, return to promoters and social liabilities towards society and people cannot be achieved without rehearsing good commercial governance. The main objective of Corporate Governance is to enhance the long-term shareholder value while guarding the interests of other stakeholders, maximizing long-term shareholder value legally and ethically, ensuring fairness, courtesy and quality in all deals within and outside the bank with guests, workers, investors, partners, competitors, the government and the society. The system of corporate governance is important for banks in India because the majority of the banks is in the public sector, where they aren't only competing with one another but with other players in the banking system as well as in the financial services system including Financial Institutions, collective finances and other financial intermediaries Further, with restrictive support available from the govt. for further capitalization of banks, numerous banks may have to go for public issues, leading to the transformation of power. This paper focuses on corporate governance in the banking sector and how they cleave to Corporate Governance practices. It further indicates the part and relationship of corporate governance with the Indian Banking Sector. Both private and public sector banks are clinging to obligatory conditions of corporate Governance attributes as a result it is bringing further transparency and minimizing the chances of fraud and malpractices

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Corporate governance, procedures, banking system, rules and regulations

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