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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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AWARENESS AND PERCEPTION OF YOUTH TOWARDS METAVERSE MARKETING
Authors
Jateen Khepar,Varun Tripathi,Siranjeevi,Shubhika Mehra,Shubhankar Roy,Dr. Pretty Bala
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Awareness and Perception of Youth Towards Metaverse Marketing
Abstract
The subject of "Awareness and Perception of Youth Towards Metaverse Marketing" explores how young people perceive and understand the newly developing idea of metaverse marketing and how it might affect their purchasing behavior. Virtual reality and other immersive technologies are being utilized to create brand experiences and market products in the metaverse due to the rapid growth of technology. This study intends to investigate youths' awareness and perceptions of metaverse marketing and how it might affect their purchasing decisions.
The metaverse is an internet-accessible virtual world that can be used for socializing, commerce, and entertainment. It is expected to grow significantly over the next few years, providing a new platform for businesses to reach out to and engage with consumers. However, research on how young people perceive and respond to metaverse marketing is limited. Understanding youth awareness and perceptions of metaverse marketing are critical for businesses and marketers to engage with this demographic effectively.
The following study will be having approach which is called as mixed method approach that includes collection of quantitative and qualitative data. Data will be gathered from a sample of young people aged 18 to 25 through surveys and interviews. The survey will seek to learn about participants' awareness and understanding of metaverse marketing, as well as their perceptions of the concept and likelihood of engaging in metaverse marketing. The interviews will provide more information about participants' perceptions of metaverse marketing and how it may influence their purchasing behavior.
This study's findings are expected to provide useful insights for businesses and marketers looking to engage with young consumers in the metaverse. It will also add to the existing body of knowledge on metaverse marketing and its potential impact on consumer behavior. This study will help businesses understand the youth's perceptions and awareness of metaverse marketing, allowing them to develop effective marketing strategies to reach and engage with young consumers in the metaverse.
To summarize, "Awareness and Perception of Youth Towards Metaverse Marketing" is an important area of research that will assist businesses and marketers in better understanding and engaging with young consumers in the metaverse. This study will provide valuable insights into young people's perceptions and behavior regarding metaverse marketing, which will help businesses and marketers develop effective marketing strategies to reach and engage this demographic.
IJCRT's Publication Details
Unique Identification Number - IJCRT2302533
Paper ID - 230681
Author type - Indian Author
Page Number(s) - e276-e286
Pubished in - Volume 11 | Issue 2 | February 2023
DOI (Digital Object Identifier) -
No Of Downloads - 134
Author Country - India, 144525, Shaheed Bhagat Singh Nagar, Shaheed Bhagat Singh Nagar, 144525, Management All
Publisher Name - IJPUBLICATION | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
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Jateen Khepar,Varun Tripathi,Siranjeevi,Shubhika Mehra,Shubhankar Roy,Dr. Pretty Bala, "AWARENESS AND PERCEPTION OF YOUTH TOWARDS METAVERSE MARKETING", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.11, Issue 2, pp.e276-e286, February 2023, Available at :http://www.ijcrt.org/papers/IJCRT2302533.pdf
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