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  IJCRT Search Xplore - Search all paper by Paper Name , Author Name, and Title

Volume 9 | Issue 1 | January-2021

Volume 9 | Issue 1 | Month January-2021  
Downlaod After Publication
1) Table of content index
2) Front Page                     2) Front Page
3) Back Page                     3) Back Page
4) Editor Board Member 4)Editor Board Member
Chania Chania
IJCRT Journal front page IJCRT Journal Back Page

  Paper Title: ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY

  Author Name(s): Dr. HEMANTH KUMAR. S, Mr. CHETAN T.R

  Published Paper ID: - IJCRTB020026

  Register Paper ID - 202475

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020026 and DOI : http://doi.one/10.1729/Journal.25941

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020026
Published Paper PDF: download.php?file=IJCRTB020026
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020026.pdf

  Your Paper Publication Details:

  Title: ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25941

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 226-241

 Year: January 2021

 Downloads: 182

  E-ISSN Number: 2320-2882

 Abstract

Background: Every business is a digital business. That is because every customer is now a digital customer. This is more evident in the retail arena than anywhere else, where shoppers have used social networking and mobility to alter their purchasing experiences. In response to the rise of the digital customers, retailers are looking to leverage digital technologies to drive new levels of consumer engagement and competitive advantage. One area that holds particular promise is augmented reality. This research was conducted to understand the feasibility of enhancing consumer engagement and product experience through implementation of Augmented Reality. Methods/Statistical Analysis: The study was confined to Bengaluru Urban on 169 probabilistically sampled customers to analyse the impact of introducing Augmented Reality on Consumer Engagement. In this research to examine the impact, the dependent variable chosen is Consumer Engagement and the independent variables are Brand Association, Task Based Engagement Initiative, Self-Transformation, Psychological Ownership and Experiential Engagement Initiative. The collection of primary data was through structured questionnaire specific for company associates. Findings: The research shows that factors Brand Association, Task Based Engagement Initiative, Self-Transformation, Psychological Ownership and Experiential Engagement Initiative has an impact on enhancement of consumer engagement through implementation of Augmented Reality. Application: The conclusion of this paper emphasizes that the company should undertake several initiatives in areas of Augmented Reality to appraise its Consumer engagement process and be competitive in the market.


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 Keywords

Augmented Reality, Virtual Reality, Consumer Engagement, Self-Transformation, Psychological Ownership, Experiential Engagement Initiative

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  Paper Title: CORONA VIRUS PANDEMIC: REACTION OF INDIAN FINANCIAL MARKETS

  Author Name(s): M Ajoy Kumar, Hemanth Kumar K P

  Published Paper ID: - IJCRTB020025

  Register Paper ID - 202476

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020025 and DOI : http://doi.one/10.1729/Journal.25940

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020025
Published Paper PDF: download.php?file=IJCRTB020025
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020025.pdf

  Your Paper Publication Details:

  Title: CORONA VIRUS PANDEMIC: REACTION OF INDIAN FINANCIAL MARKETS

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25940

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 214-225

 Year: January 2021

 Downloads: 154

  E-ISSN Number: 2320-2882

 Abstract

The world is passing through an unprecedented situation caused by the spread of novel corona virus. The entire world moved into a lockdown mode during the early months of 2020, resulting in substantial reduction in the economic activity, increased unemployment and tremendous pressure on the healthcare sector. Almost all nations in the world were affected by the pandemic. The financial markets across the world reacted quickly to the economic reality and went on a downward spiral at a rate not witnessed in the past. Shadowing the global markets, Indian financial market also went through lot of turbulence during the first three months of 2020. But the markets recovered during the next few months. In the light of these developments, the current study attempts to understand how various markets in India reacted during the time of the pandemic. It also looks at the interrelationship between the markets and how the market volatility behaved during this period. Finally, an examination of the factors responsible for the recovery during the later months is carried out. The study uses data related to stock market, commodity market and currency market for a period of seven months from January to July. The entire period of study is divided into three phases: pre-lockdown, lockdown and post-lockdown. Rates of returns generated by the markets during each of these phases are compared. Granger causality test is used to examine the influence of markets on each other. Generalised Autoregressive Conditional Heteroskedasticity (GARCH) model is used to analyse the behaviour of volatility during the period. It is found that the stock markets reacted sharply during the pre-lockdown period and recovered during the lockdown and post-lockdown phases. The banking and financial services sectors were the most affected, whereas IT and pharmaceutical were the least affected. The market volatility was high during the recovery phase. The recovery of market was mostly led by the shares of technology based firms and positive inflow from Foreign Institutional Investors (FIIs).


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 Keywords

Covid-19, Financial Markets, Rates of Return, Granger Causality, GARCH

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: IMPACT OF CSR ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS

  Author Name(s): Sunita Chikkaveerayyanavar, Dr. G. H. Kallimath

  Published Paper ID: - IJCRTB020024

  Register Paper ID - 202477

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020024 and DOI : http://doi.one/10.1729/Journal.25939

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020024
Published Paper PDF: download.php?file=IJCRTB020024
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020024.pdf

  Your Paper Publication Details:

  Title: IMPACT OF CSR ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25939

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 206-213

 Year: January 2021

 Downloads: 159

  E-ISSN Number: 2320-2882

 Abstract

Commercial banks make a significant contribution to the Indian economy. Indian economic development in general and financial institutions, in particular, have made tremendous changes in the recent past. The Government of India and RBI insisted banks undertake Corporate Social Responsibility (CSR) and Corporate Governance practices for sustainable development. CSR is the self-governance mandatory practice followed by certain commercial banks in the corporate world and playing an outstanding role to bring out the relationship between banking sectors and society. The key objective of the present study is to analyze the impact of CSR expenses on the financial performance of leading commercial bank SBI in India. Further, the study explores the impact of CSR on financial performance measures like Net profit, ROA, ROE, and EPS. To assess the impact of CSR on the financial performance of commercial banks correlation and regression statistical tools have been used. The study reveals that the CSR expenditure and financial performance of commercial banks are correlated but have no positive impact on their financial performance.


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 Keywords

CSR, Commercial banks, Financial performance, Return on Equity (ROE), Return on Assets (ROA) and Earning per Share (EPS)

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: CSR MANDATED AND AMENDED: WHAT NEXT?

  Author Name(s): Gouri Kalagond, Prof. S. B. Kamashetty

  Published Paper ID: - IJCRTB020023

  Register Paper ID - 202478

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020023 and DOI : http://doi.one/10.1729/Journal.25938

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020023
Published Paper PDF: download.php?file=IJCRTB020023
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020023.pdf

  Your Paper Publication Details:

  Title: CSR MANDATED AND AMENDED: WHAT NEXT?

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25938

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 196-205

 Year: January 2021

 Downloads: 129

  E-ISSN Number: 2320-2882

 Abstract

Globally, Corporate Social Responsibility (CSR) has evolved through distinct phases with various terminologies like corporate philanthropy, corporate ethics, corporate citizenship, corporate social performance, corporate accountability, corporate sustainability, triple bottom line, etc. where CSR happens to be the fulcrum of all the above approaches. Further, one of the biggest experiments in the history of CSR is the enactment of Companies Act, 2013 by the Ministry of Corporate Affairs, Government of India, to introduce mandatory CSR on the companies to take up projects towards social/environmental welfare activities. Indeed, India is the first country to have brought about a legislation to implement CSR activities. Such CSR regulations help corporates to have a direct stake in developing the society and acutely change their role from perceived exploiters of commerce to facilitators of balanced economic development. This paper juxtaposes the evolution of CSR in India, from voluntary to mandatory approach. CSR provisions as per the Companies Act, 2013 and its impact on the CSR initiatives are examined. The CSR regulations are further amended in the Companies (Amendment) Act, 2019. The government, however, is considering a re-evaluation of the CSR provisions, after the companies objected to the strict rules and regulations. Further, to encourage corporates towards fulfilling their social responsibilities during the pandemic COVID-19, certain amends were made. Future dimensions relating to the extent of government intervention in promoting and motivating companies to take up CSR activities are also analysed.


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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Corporate Social Responsibility (CSR), Ministry of Corporate Affairs (MCA), Companies Act 2013, Mandatory, Voluntary

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: CSR (CORPORATE SOCIAL RESPONSIBILITY) CERTIFICATION OF CORPORATE (CSRCC)

  Author Name(s): Er. Somashekara M S

  Published Paper ID: - IJCRTB020022

  Register Paper ID - 202479

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020022 and DOI : http://doi.one/10.1729/Journal.25937

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020022
Published Paper PDF: download.php?file=IJCRTB020022
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020022.pdf

  Your Paper Publication Details:

  Title: CSR (CORPORATE SOCIAL RESPONSIBILITY) CERTIFICATION OF CORPORATE (CSRCC)

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25937

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 188-195

 Year: January 2021

 Downloads: 91

  E-ISSN Number: 2320-2882

 Abstract


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 Keywords

Corporate, Social Responsibility, Certification, Ethics, Governance

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  Paper Title: A STUDY ON EFFECT OF EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE OF FACULTIES IN SELECT UNIVERSITY IN VIJAYAPUR, KARNATAKA

  Author Name(s): Snehal Bhosale, Prof. S.B. Kamashetty

  Published Paper ID: - IJCRTB020021

  Register Paper ID - 202480

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020021 and DOI : http://doi.one/10.1729/Journal.25936

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020021
Published Paper PDF: download.php?file=IJCRTB020021
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020021.pdf

  Your Paper Publication Details:

  Title: A STUDY ON EFFECT OF EMPLOYEE ENGAGEMENT ON EMPLOYEE PERFORMANCE OF FACULTIES IN SELECT UNIVERSITY IN VIJAYAPUR, KARNATAKA

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25936

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 182-187

 Year: January 2021

 Downloads: 102

  E-ISSN Number: 2320-2882

 Abstract

The purpose of this study is to analyze the effect of employee engagement on employee performance in Higher Education sector; a special focus is made towards University in Vijayapur. Both the primary and secondary data is used to carry out the study. In this present study Descriptive research design was adopted. The sample size for the study is 30 employees (Full time Permanent Faculties) from University. The Simple Random Sampling technique was adopted in for the study. IBM SPSS 21 version is the statistical software package uses for analysis.


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 Keywords

Engagement, Employee Performance, Gallup, University

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  Paper Title: EMPLOYEES GRIEVANCE REDRESSAL MECHANISM IN A MANUFACTURING INDUSTRY

  Author Name(s): Ms.Maheshwari.B.P, Mrs Kavyashree M B

  Published Paper ID: - IJCRTB020020

  Register Paper ID - 202481

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020020 and DOI : http://doi.one/10.1729/Journal.25935

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020020
Published Paper PDF: download.php?file=IJCRTB020020
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020020.pdf

  Your Paper Publication Details:

  Title: EMPLOYEES GRIEVANCE REDRESSAL MECHANISM IN A MANUFACTURING INDUSTRY

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25935

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 166-181

 Year: January 2021

 Downloads: 76

  E-ISSN Number: 2320-2882

 Abstract

Grievance is a dispute that arises between the employees and employer. In an industrial setting it is very important to have effective mechanisms for the purpose of addressing and resolving the grievances of employees. The purpose of the present study is to understand the employees grievance redressal techniques which are practiced at BEML, Mysuru. Primary data was collected with the help of structured questionnaire, which was handed over to 100 employees working in various departments of the organization. Simple random sampling technique was used to select the respondents. Secondary data was collected through academic literatures on grievance redressal techniques, company records and company websites. Data analysis was done with the help of descriptive statistics. Results of the study show that employees are satisfied with the grievance redressal mechanism used by the organization. Understanding the present system, suitable suggestions were provided for further improvements.


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 Keywords

Grievance, Grievance Redressal Mechanism

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  Paper Title: EMPLOYEES’ WELL-BEING IN HIGHER EDUCATION WORKPLACE: AN EMPIRICAL STUDY IN THE STATE OF KARNATAKA.

  Author Name(s): MRS. VIJAYALAXMI BADDI

  Published Paper ID: - IJCRTB020019

  Register Paper ID - 202482

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020019 and DOI : http://doi.one/10.1729/Journal.25934

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020019
Published Paper PDF: download.php?file=IJCRTB020019
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020019.pdf

  Your Paper Publication Details:

  Title: EMPLOYEES’ WELL-BEING IN HIGHER EDUCATION WORKPLACE: AN EMPIRICAL STUDY IN THE STATE OF KARNATAKA.

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25934

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 157-165

 Year: January 2021

 Downloads: 107

  E-ISSN Number: 2320-2882

 Abstract


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 Keywords

well-being, stress, higher education, and employees.

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Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY

  Author Name(s): Dr. HEMANTH KUMAR. S, Mr. CHETAN T.R

  Published Paper ID: - IJCRTB020018

  Register Paper ID - 202483

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020018 and DOI : http://doi.one/10.1729/Journal.25933

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020018
Published Paper PDF: download.php?file=IJCRTB020018
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020018.pdf

  Your Paper Publication Details:

  Title: ENHANCING CONSUMER ENGAGEMENT AND PRODUCT EXPERIENCE THROUGH AUGMENTED REALITY

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25933

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 139-156

 Year: January 2021

 Downloads: 91

  E-ISSN Number: 2320-2882

 Abstract

Background: Every business is a digital business that is because every customer is now a digital customer. This is more evident in the retail arena than anywhere else, where shoppers have used social networking and mobility to alter their purchasing experiences. In response to the increase in the digital customers, retailers are looking to leverage digital technologies to drive new levels of consumer engagement and competitive advantage. One area that holds particular promise is augmented reality. This research is conducted to understand the feasibility of enhancing consumer engagement and product experience through implementation of Augmented Reality. Methods/Statistical Analysis: The study was confined to Bengaluru Urban on 169 probabilistically sampled customers to analyse the impact of introducing Augmented Reality on Consumer Engagement. In this research to examine the impact, the dependent variable chosen is Consumer Engagement and the independent variables are Brand Association, Task Based Engagement Initiative, Self-Transformation, Psychological Ownership and Experiential Engagement Initiative. The collection of primary data was through structured questionnaire specific for company associates. Findings: The research shows that factors Brand Association, Task Based Engagement Initiative, Self-Transformation, Psychological Ownership and Experiential Engagement Initiative has an impact on enhancement of consumer engagement through implementation of Augmented Reality. Application: The conclusion of this paper emphasizes that the company should undertake several initiatives in areas of Augmented Reality to appraise its Consumer engagement process and be competitive in the market.


Licence: creative commons attribution 4.0

  License

Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Augmented Reality, Virtual Reality, Consumer Engagement, Self-Transformation, Psychological Ownership, Experiential Engagement Initiative

  License

Creative Commons Attribution 4.0 and The Open Definition


  Paper Title: WOMEN ENTREPRENEURSHIP AND WORK-LIFE BALANCE

  Author Name(s): Ms.Shweta Kagenavar, Dr. G H Kallimath

  Published Paper ID: - IJCRTB020017

  Register Paper ID - 202484

  Publisher Journal Name: IJPUBLICATION, IJCRT

  DOI Member ID: 10.6084/m9.doi.one.IJCRTB020017 and DOI : http://doi.one/10.1729/Journal.25932

  Author Country : N, India, - , -, - , | Research Area: Science and Technology

Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRTB020017
Published Paper PDF: download.php?file=IJCRTB020017
Published Paper PDF: http://www.ijcrt.org/papers/IJCRTB020017.pdf

  Your Paper Publication Details:

  Title: WOMEN ENTREPRENEURSHIP AND WORK-LIFE BALANCE

 DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.25932

 Pubished in Volume: 9  | Issue: 1  | Year: January 2021

 Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882

 Subject Area: Science and Technology

 Author type: N

 Pubished in Volume: 9

 Issue: 1

 Pages: 132-138

 Year: January 2021

 Downloads: 138

  E-ISSN Number: 2320-2882

 Abstract

Women play multiple roles in every stage of her life. Many women select to be entrepreneurs to manage both household & business activities. Work-life balance means balancing between personal life and professional life effectively. A sound and healthy working life are required to maintain effective balance between personal life and professional life. There is a dilemma in women nowadays in attaining perfection both in their professional and personal life. In the present competitive world entrepreneurs need to face many challenges and those must be handled properly. Women entrepreneurs are overburdened and find it increasingly difficult to balance their work & life roles. Therefore, the major objective of the present study is to suggest appropriate measures for the work-life balance (WLB) and factors that affect & creates the gap between personal & professional life. To achieve this data is collected from secondary sources. The researcher provides suggestions and recommendations to deal with the major Work-life balance issues faced by women entrepreneurs.


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Women entrepreneurs, work-life balance, professional and personal life, etc.

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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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