Volume 11 | Issue 5 | May-2023

 Abstract

Customer Loyalty and Brand Loyalty are two variables in the field of marketing which look similar on the surface but when analysed critically, it would be discovered that they mean separate things. Today's consumers face greater choices due to the abundance of goods and services available. By understanding the factors that influence consumer behaviour, businesses may create specific products and sales strategies that give consumers a reason to buy. This research was carried out to investigate the impact of customer loyalty and brand loyalty in the retailing industry. This research adopted an empirical analysis of literature to determine which among the two concepts is receiving more attention in practice. The study was anchored on theory of reasoned action by Ajzen and Fishbein who asserted that consumers carry out actions that think, whether or not they know the consequences, will produce or bring about that conclusion. As a result, logical decision-making is the primary influence of consumer behaviour. The findings of the research revealed that in practice, brand loyalty is becoming more increasingly significant for business organizations than customer loyalty. Based on the revelation of the study, it was recommended among others that retailers should integrate their loyalty programmes with their CSR initiatives.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Brand loyalty, Consumers, CSR, Customer loyalty, Retailers

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Cloud computing has become an essential paradigm in modern IT infrastructure, providing flexible and scalable services to organizations and individuals. With the rapid growth of cloud service offerings, it has become increasingly challenging for users to identify the most suitable services and understand their relationships with other services. Association rule mining techniques have been widely used to discover meaningful patterns and relationships in various domains. In this study, we propose a novel approach called Priority Based Association Rule Mining (PBARM) to explore cloud services and their associations based on user-defined priorities. PBARM leverages user-defined priorities to guide the association rule mining process and extract relevant patterns and relationships. Users can specify their preferences and requirements regarding service characteristics, such as cost, performance, security, and availability. These priorities are then used to assign weights to different attributes and determine the importance of each attribute in the association rule generation process. By considering user-defined priorities, PBARM enables users to focus on the most relevant associations based on their specific needs. To evaluate the effectiveness of PBARM, we conducted experiments using a real-world dataset of cloud services. The results demonstrate that PBARM outperforms traditional association rule mining approaches in terms of relevance and accuracy of the discovered associations. By incorporating user-defined priorities, PBARM provides a more personalized and targeted exploration of cloud services, assisting users in making informed decisions and optimizing their cloud service selections. Furthermore, we developed a user-friendly visualization tool that presents the discovered associations in an intuitive manner, allowing users to interactively explore the relationships between different cloud services. The tool enables users to adjust their priorities dynamically and observe the impact on the generated associations, enhancing the flexibility and usability of the exploration process. In conclusion, PBARM offers a novel approach to explore cloud services and their associations by incorporating user-defined priorities. By considering user preferences and requirements, PBARM provides personalized and relevant recommendations, facilitating decision-making in cloud service selection. The proposed approach and visualization tool contribute to enhancing the usability and efficiency of cloud service exploration, ultimately improving the overall cloud computing experience for users

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Association Rule, Cloud, Apriori Algorithm, Support, Sector, Sphere, PBARM

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Plastics offer a variety of advantages or benefits, due to its flexibility it has wide applications in modern world. However, use of too much plastic can put effect on the environment and human life. Need for the production of biodegradable plastic (plastic that can be decomposed in the environment by the action of naturally occurring microbes) has been increasing day by day. There is an extensive need to produce biodegradable plastic due to its ability to decompose itself in short period of time hence saving environment.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

PHAs production PHAs applications Therapeutic application Agricultural application Cancer detection

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The objective of this study is to formulate and evaluate poly-herbal shampoo for cosmetic purpose from herbal ingredients. Hibiscus powder, Neem powder, Henna powder, Amla powder, Shikakai powder, Ritha powder, Alo-vera gel was procured from local market in powdered form also gel form Banyan root powder and Soya milk is prepared by homemade method, then prepared decoction of these ingredients and mixing with each other and evaluated for its organoleptic and physico-chemical characteristics. Herbal shampoo is used to cleansing of the hair also conditioning, smoothing, of the hair surface, good health of hair, hair free of dandruff, dirt grease and lice above all, it's safety benefits are expected.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Herbal shampoo; Eclipta prostrata, Sapindus indica, Evaluation of shampoo .

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

In the hill station, the most common problem to the drivers is to park their cars in the slope and to start up the car. While waiting in the traffic, the cars have to move on step by step very slowly, this situation is a difficult one for the drivers to make their car not to roll back in the slope. So, the mechanism has to be developed to stop the vehicle from rolling back and it should not stop the vehicle in accelerating forwards. This function can be achieved by using the ratchet and pawl mechanism. We also used a pneumatic cylinder which is useful when we wanted to drive in reverse direction. The 3D model will be drawn with the help of CATIA software. The parts of the system are manufactured and then assembled together. After making the assembly, the experimental testing will be carried out and then the result and conclusion will be drawn.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Hill Assist System, Ratchet Wheel , Pawl,

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Diabetic Retinopathy (DR) is an eye complaint related with periodic diabetes. DR is the driving cause of visual deficiency among working matured grown-ups around the world and evaluated it may influence assist than 93 million individuals. Movement to vision impedance can be braked or controlled in the event that DR is recognized in time, still this may be fragile as the complaint regularly appears numerous side effects until it's as well late to give effective treatment. by and by, recognizing DR may be a time- devouring and custom made handle, which needs an ophthalmologist or prepared clinician to look at and gauge computerized color fundus photographs of the retina, to distinguish DR by the nearness of injuries related with the vascular variations from the norm caused by the complaint. The computerized framework of DR webbing will speed up the disclosure and choice- making handle, which can offer assistance to control or oversee DR movement. This paper presents an robotized bracket framework, in which it analyzes fundus pictures with changing light and areas of see and produces a rigidity review for diabetic retinopathy (DR) utilizing machine proficiency models comparative as CNN, VGG-16.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Diabetic retinopathy, CNN, VGG-16, NUMPY, TENSORFLOW

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Every day Metropolitan cities generate more and more waste and this is overloading our municipal systems, systematic management of waste is big problem. Composting is known and easy process of organic waste management. It is a biological conversion self-heating, which generates desired end products such as substrates for cultivation of mushroom, bio-gas and fertilizers. The proper maintenance of temperature and humidity in pulverized organic waste will increase the process of bio-degradation. The study is done to evaluate the performance of compost machine. The proper management of temperature and humidity is important. The aim is to decrease unscientific land filling, segregation of waste and to increase quality of compost or manure.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Compost Waste Management Arduino Uno

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The primary goal of this initiative is to offer high-level domestic security systems to the general public. These days, breaking into locked homes is rather popular because it is relatively simple for the criminals and requires little effort on their part. Therefore, this project work is developed with a covert watch dog to prevent these forms of muggings. The fundamental idea behind the system is to recognise a passing person using IR sensors coming from any of the four directions, at which point the speech chip is activated to automatically announce the spoken message. The device also aims to guarantee privacy by making it impossible for unauthorised people to open the door in any situation. This type of automatic door with a top-secret code can be used in significant locations where top-notch security is required. Strong rooms, home laboratories, etc. These days, the majority of security systems that offer password protection are relatively widespread. Scratch cards or RFID cards are sometimes used to identify users. But since all of these ways have become incredibly dated and people are searching for new approaches, this project work was created to provide some excitement while the code is being decoded using invisible devices placed inside the wall.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

IR sensors, high security

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

The world has been concerned about the issues related to the environment. The successful implementation of the Internet of Things (IoT) has been posed by the emergence of the Internet of Things (IoT) and the move toward smart approaches like smart cities, smart buildings, and smart grids. However, success is only real when the problems can be solved. The environment of a poultry house is proposed to be protected and monitored using Internet of Things technology in this paper. The proposed hardware, which is based on software, is capable of monitoring environmental parameters like air temperature, humidity, oxygen concentration, CO2 level, and NH3 concentration. Effective data collection of the aforementioned parameters, as well as source coordination and control, is the responsibility of the wireless sensor. The equipment is executed effectively at various destinations inside the poultry shed. The experimental setup was found to be extremely accurate and effective. This plan will procure a protected climate and benefit to the poultry business.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Arduino, DHT11, MQ2 Sensor, IR Sensor

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

High-strength steels are being used more frequently lately in a variety of architectural and structural applications, including bridges, high-rise buildings, and offshore structures. High-strength steel is stronger and more durable than normal-strength steel. This can lighten structures, making them more appropriate for large-space buildings and long-span bridges. The ultimate flexural capabilities of H-section high-strength steel beams with and without web holes were compared. As predicted by circular perforations, the maximum allowable flexural strength of H-strength steel beams was decreased. This reduction in flexural capacity resulted from stress concentrations that were present close to the apertures

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

H-section, ANSYS software, opening diameter, force reaction

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Creative Commons Attribution 4.0 and The Open Definition