Volume 8 | Issue 6 |

 Abstract

The purpose of this paper is to highlight the renewed need for digital marketing in an everchanging and volatile environment in India. The paper will discuss the efficacy of the marketing strategies being employed, and the emerging trend of newer, more fast paced strategies. The arena of digital marketing is pervasive in all dimensions of the market as corporate houses and enterprises strive to accomplish their business goals. Digital marketing is emerging to be the calling card for agile companies, with complex interaction among various stakeholders, namely, customers, competitors and B2B clients. This form of marketing is gaining traction as it is quick and reaches a larger target audience. Moreover, with attention span reducing in, digital marketing techniques capture the audience�s attention quickly and deliver the key message strategically. Why digital marketing is more than just the flavour of the month explored in this paper. This mode of communicating with the target group eliminates the via media of a layered communication, and is a more direct way to connect. This paper will explore the pros and cons of employing digital marketing as the primary form of communication by enterprises.

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 Keywords

Digital Marketing, Technology, Marketing Strategy, Business, Management, Internet, Coronavirus

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Creative Commons Attribution 4.0 and The Open Definition

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Drinking water is valuable and significant for every single living being. The drinking water faces numerous difficulties progressively activity. These difficulties are happened because of the restriction in water assets, developing populace and so on. Thus guaranteeing of safe drinking water is significant. Web of Things (IoT) is by and large broadly utilized in regular daily existences because of the brilliant applications. So we present structure and advancement of minimal effort framework for constant observing of the water quality in IoT. A few constant sensors for estimating the physical and synthetic boundaries are utilized for observing the water quality. Square chain is executed for guaranteeing the information security. Water left from the businesses to the water bodies are observed consistently for guaranteeing safe water being arranged into the water bodies.

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 Keywords

Ph sensor, Temperature sensor, Turbidity sensor, Salinity sensor, Arduino Uno, NodeMCU, IoT (Internet of things), Block chain.

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As we are discussing about Indian Education System, always in economics we discuss about what is the amount of spending on education in (BRICKS) different countries. As far as big countries are concerned, in 2016 China was spending 4.3% of its GDP Russia 3.6% , Brazil 5.7%, South Korea 6.9% and India 2.9% of the GDP, & it has not increased now, but its decreased and at the same time U.S was 6% of its GDP for Education. That�s why we�re to take into account this particular scenario. Since 5-6 months the whole world fighting with COVID-19 pandemic & most of the countries are affected 90% or more than 92% of schools, colleges & universities are closed. About 1.38 billion students have the impact on them, & the pandemic has been significantly disrupting the higher education sector as well which is a critical determinant of countries economic future, whatever the development is there it�s because of education, that hypothesis we take into consideration. Due to the uncertainties exists always when there are uncertainties it is very difficult to take the decision. The �Use of multimedia for innovative education� There is great power in technology one has to use it more judiciously in the field of education, this is the area where we are touching, now the media of teaching learning process will change, but technology will help us for changing the scenario. And even still the challenges are there , In this Research Paper/Article we are going to discuss about the Positive and the Negative Aspects of COVID-19 on Indian Education System and the Various Strategies that are been devised to be face the existing challenges

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 Keywords

Indian Education System, E-learning , Online Teaching , COVID-19

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 Abstract

As rightly said by many scholars we humans generally take for granted whatever is given to us for free, as the earth gives away everything to us for free we had long back started to take our mother nature for granted which has led to climatic changes, deforestation, pollution and many such issues which will soon lead to the disastrous end of every living being on this planet. Ever since the growth of industries there has been a tremendous growth in new buildings. As in the statistics projected by 2060 most of the major cities will be a victim to consumption of polluted air and polluted water, a building being a major consumer of resources and energy, and in turn a major producer of pollutants it is necessary to put guidelines (rating systems) in its construction techniques, resource utility and waste management throughout its life-cycle for a safer future.

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 Keywords

Rating System, Construction Techniques, Resource Utility and Waste Management.

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An investigation was carried out to study the relative performance of two indoor foliage plants, Aglaonema cv. Silver Queen and Dieffenbachia cv. Tropic Snow grown in various media compositions in form of a pot culture trial in the Department of Horticulture, Institute of Agricultural Sciences, Siksha �O� Anusandhan (Deemed to be University), Bhubaneswar in an agro shade net house with 70 per cent shade during the period between October 2018 to April 2019. The trial was conducted in form of a Factorial Experiment following Completely Randomized Design with three replications and consisted of two factors viz., potting media and in door foliage plants as treatments. In the present investigation five media compositions viz., M1(2 parts of garden soil+ 1 part of FYM), M2 (2 parts of garden soil + 1 part of coarse sand +1 part of FYM), M3 (2 parts of garden soil +1 part of coco peat ), M4 (2 parts of garden soil +1 part of coarse sand +1 part of coco peat) and M5 consisting of 2 parts of FYM + 1 part of coco peat were used in which the ingredients were mixed on volume basis. The performances of the two indoor foliage plant species viz., (S1) Aglaonema and (S2) Dieffenbachia were evaluated in the above mentioned potting media for various growth and quality parameters. The results of the study revealed that among various combinations of M x S1, performance of Aglaonema grown in media M5 composed of 2 parts of FYM + 1 part of coco peat was most satisfactory with respect to almost all parameters. Growth parameter like leaf area and scoring for quality parameters like colour grade and visual plant grade were significantly higher under this treatment combination. Besides, parameter like plant spread also recorded highest value which was at par with either M2S1 or M4S1 combinations. Performance of Aglaonema (S1) under M4 ie.2 parts of garden soil +1 part of coarse sand + 1 part of coco peat (M4S1) was next to M5S1 which recorded higher values for leaf area, plant spread and stem diameter while parameters like colour grade and visual plant grade was improved under M2S1 ( ie. Aglaonema grown in 2parts of garden soil +1 part of coarse sand + 1 part of FYM ) combination next to M5S1. Performance of M3S1 combination ie. Aglaonema grown in 2 parts of garden soil + 1 part of coco peat was found unsatisfactory for various parameters which recorded the lowest scoring for visual plant grade and significantly lower score for colour grade. Besides, the performance of M1S1 combination ie. Aglaonema grown in 2 parts of garden soil +1 part of FYM wav more less similar with respect to different parameters under study. Various combinations of MxS2 ie. Dieffenbachia grown in different media compositions followed more or less similar trend as observed in MxS1 combination. Plants of Dieffenbachia grown in media M5 (2 parts of FYM + 1 part of coco peat) recorded significantly higher values for plant spread, visual scoring for colour grade and plant grade in addition to maximum basal diameter although this parameter was not significantly influenced . Performance of M4S2 combination ie. Dieffenbachia grown in 2 parts of garden soil + 1 part of coarse sand + 1 part of coco peat was also better which recorded highest individual leaf area followed by and at par with M5S2. Besides, plant spread, basal stem diameter and scoring for visual plant grade were also improved next to M5S2 combination. On the other hand scoring for colour grade was improved under M2S2 next to M5S2 combination. Significantly lower plant spread and scoring for colour grade were observed under M3S2 combination. Besides, lowest values were also recorded for basal stem diameter and visual grade of plants under this treatment combination. Performance of plants with respect to all the parameters under M1S2 combinations was found to be unsatisfactory.

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 Keywords

In door foliage plants, Aglaonema, Dieffenbachia, plant spread, leaf area , stem diameter, colour grade, visual plant grade

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This paper presents the design of a smart-talking glove for dynamic gesture recognition. The aim is to provide an efficient, ultrahigh reliable with low latency real-time communication system. It is acting as a communication aid device to disable persons such as deaf, deaf/blind, and non-vocal individuals. This is a human interface device that converts the mechanics of hand sign language into alphanumerical characters by transcribing symbols in sign languages into plain text.

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Gesture recognition, Wearable device, Hybrid device.

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This study has been undertaken to investigate the determinants of stock returns in Karachi Stock Exchange (KSE) using two assets pricing models the classical Capital Asset Pricing Model and Arbitrage Pricing Theory model. To test the CAPM market return is used and macroeconomic variables are used to test the APT. The macroeconomic variables include inflation, oil prices, interest rate and exchange rate. For the very purpose monthly time series data has been arranged from Jan 2010 to Dec 2014. The analytical framework contains. This study was planned to characterize main anti-oxidant component Nasunin which is chemically an anthocyanin, from methanolic and aqueous extract of Solanum melongena L. purple coloured fruit peels. Peels of Solanum melongena L. purple coloured fruit peel were subjected to repeated maceration in acetic acid (10 %) for 24 hours and dried. Filtrate was extracted with 200 ml methanol, filtered and dried. Trifluoroacetic acid (1%) was added to this dried extract and analyzed by HPLC analysis. Peak was obtained at 25.658 and 25.649 minute that corresponds to methanolic and aqueous extract respectively. The peak strength and retention time (Rt) is inline and matches with the standard peak that confirms the presence of Nasunin; an anthocyanin component. From the results it was concluded that that peels of Solanum melongena L. contain high amount of anthocyanin component Nasunin which is considered as a strong anti-oxidant. Due to its high quantity, eggplant shows strong anti-oxidant activity which has been proven in-vitro. Nasunin is highly soluble in both media and is stable too. So this merits further investigation for anti-oxidant/ hepatoprotective activity in-vivo.

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 Keywords

anthocyanin, detector, HPLC, Nasunin, retention time (Rt), Solanum melongena L.

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Lateral luxation is the displacement of the tooth in a direction other than axial, which is accompanied by comminution or fracture of the alveolar socket. Lateral luxation is one of the most prevalent dental injuries among the general population, resulting in up to 27% of all dental wounds. The aim of this report was to present a case of a dental lateral luxation caused by tipping forces from finger. The tooth was extruded from its bony lock, replaced into its original anatomic position, and secured with fiber reinforced composite. The permanent endodontic treatment was performed 4 weeks after repositioning. At the end of the 8-months follow-up, the tooth was asymptomatic and pathological alterations absent.

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Luxation, alveolar socket, splinting

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Background: Entrepreneurship is considered one of the most important contribution to the economic development of a fast-developing nation like India. The role of psychology is immense in the field of Entrepreneurship development. Aim: To study and analyze the skills for successful entrepreneurship in psychological perspective. Methods: Mixed and multimethod research that incorporates survey regarding the essential skills of an entrepreneur; exploration of the existing syllabus for the entrepreneurship development programs offered by various educational institutes and qualitative analysis of the interviews of successful entrepreneurs. Results: The analysis of the syllabuses, interviews from successful entrepreneurs and the survey reports indicate the need for the 12 skills listed by the researcher, important for a person to be a successful entrepreneur, to make the start-up get well established. Reports show case the minimum attention given to the skills in the existing syllabuses of various courses pertaining to entrepreneurship development.

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 Keywords

Entrepreneurship Development, Psychology, Syllabus, Interviews and Skills.

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On 2020 , the whole world is lockdown because of the Covid -19 . An Irish American retired teacher, Kitty O'Meara wrote poem, In the Time of Pandemic in facebook on March 2020 and it goes Viral. And then she wrote the second part, titled In the Time of Pandemic Part II. The author of this article translate those two Poems from English into Tamil. Those translated poems published in yaavarum.com online journal with her Penname Mathura Yazh. This article defines the method of Poem translation. This research reveals the method of translating the Poem through those two Poems.

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 Keywords

Poem, Translation, Covid-19, Pandemic, Source language Target language, English,Tamil

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Creative Commons Attribution 4.0 and The Open Definition