Volume 3 | Issue 3 |

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The present paper aims at reviewing the various developments in Corporate Governance in India. The emergence of new technologies in the era of globalisation and liberalisation entirely changedthe nature of business transactions. By the evolution of business life cycles business transactions became very complex and managing risk became a challenging task for the organisations. Concerns about corporate governance in India weshad Mehta stock market scam of 1992 followed by incidents of companies allotting preferential shares to their promoters at deeply discounted prices

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re, however, largely triggered by Har

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FDI inflow in the last two and a half decades, stimulated by globalization and liberalization of the Indian economy has played a complementary role in bridging the gap and filling the massive lag between domestic investments and saving. It is a preferred source of funds from foreign countries for the simple reason that they are not debt creating and are not volatile thus reducing the associated risk and their returns depend upon the projects financed by the investor, which means that the amount of return is in control of the investor to a certain degree.

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for the simple reason that they are not d

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Gandhi firmly believed that the essence of swadeshi consisted in producing enough cloth to wrap each Indian, which would be possible through spinning and weaving by the masses. The people needed to pledge themselves to the use of swadeshi cloth

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h spinning and weaving by t

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growth strategy of both developed and developing countries and hence the policies are designed and framed in such a mannerso as to stimulate inward FDI. It is a major source of finance from foreign countries which means that countries with meagre amounts of capital can attract finance influx from other wealthier countries. FDI has been one of the crucial player in China's exponential economic growth. It creates a lucrative/profitable situation for both - the host and the home countries. It promotes an

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nential economic growth. It creates a

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of many different communities and religions live together in harmony. Indian Population is polygenetic and is an astonishing merger of various races and cultures. Besides, numerous castes, there are eight "major" religions, 15-odd languages spoken in various dialects and a substantial number of tribes and sects.

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ions, 15-odd languages spok

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ot solved quickly, would

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Money is the greatest invention of man and is the pivot around which the whole economic science rotates. It as acquired so much importance that the modern economy is described as money economy. At present we cannot think of an economy without money because an economy without money cannot function as effectively, efficiently and smoothly as a money economy. Money bas overcome all the difficulties of barter: it has made possible tremendous saving of time and trouble in marshalling of productive facilities and in the distribution of the output of industry to final consumers. It has brought about rapid economic progress by facilitating specialisation and division of labour, technological progress, large scale production of goods and extension of various forms of business and financial organisation

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uction of goods and extension of vario

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Color makes anything interesting and exciting. It conveys information quickly. Color can affect the choices while we are taking decision to buy something. Color can differentiate one product from the similar product. Color can affect the decision positively or negatively.it has ability to make the impression on the brain. Feeling can be affected by this. Color affects genders differently irrespective of the color. Accurate color for the brand can affect the product positively by increasing sales, customer base etc. This can help the marketer in branding. If the marketer is interested to make special positioning; colors have specific associations which will definitely helpful. Color can change the mood of the customer, helps in recognition, association, to recall, to get information, attachment etc. Perceptions can be used for marketing and help to improve their mood.

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Color, packaging, light, shopping, trust, marketing information.

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