Volume 9 | Issue 3 |

 Abstract

This conceptual paper explores the intricate relationships between consumer identity, advertisement, and health consciousness in shaping healthy food consumption behavior among millennials. As a generation that prioritizes health, wellness, and authenticity, millennials are particularly susceptible to the influences of digital advertising and social media. The study posits that consumer identity, defined by personal values and lifestyle choices, mediates the impact of advertising on healthy food consumption. Simultaneously, health consciousness moderates the extent to which these identities influence purchasing decisions. By understanding these dynamics, marketers, health advocates, and policymakers can develop more targeted strategies to promote healthier eating habits among millennials, thereby fostering long-term positive health outcomes.

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Consumer Identity, Advertisement, Health Consciousness, Consumer Behaviour, Healthy Food Consumption, Millennials

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Abstract: With the appreciation of revolutionary freedom struggles, the Midnapore district of West Bengal has a noteworthy Communist movement that aimed to set up an independent India. This paper aims to trace down the revolutionary movements carried by the leaders, the effective Tebhaga movement and the significant Kuth Rebellion in terms of social, economic and cultural transformation. It also brings about the origin and development of the communism in Midnapore, major activities as well as highlights of the Communist Party and important leaders of the region. Through this historical analysis of the movements the paper seeks to contribute towards the understanding and significance of the said movements in today's society and politics.

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Keywords Midnapore,Revolutionary Freedom Struggles,Communist Movement,Tebhaga Movement,Kuth Rebellion,Indian Independence,Socio-economic Impact,Cultural Influence,PeasantUprisings,Communist Party of India.

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The purpose of this study was to analyze Eating Behavior of Male Shift Workers. To serve the purpose of the present study 500 subjects were selected by random sampling technique. The subjects belonged to the IT companies of Chandigarh (UT). All subjects were male in between the age of 18 -35 years. Keeping in view the suitability and validity of Adults, Eating behavior questionnaire (Claudia, Alison, Helen, Clare, Jane, Rebecca, 2015) was used to collect the data. It shows that Night shift workers having significantly higher mean score on almost all the dimension of eating behavior i.e. Emotional over eating (EOE), Emotional under eating (EUE), Food fussiness (FF), Food Responsiveness (FR), Slowness in Eating (SE), Hunger (H) and Satiety Responsiveness (SR). Analysis of variance ANOVA was used to know the eating behavior of IT male workers those are working in day and night shifts. Mean, SD and t-values were also calculated to find out the direction of differences. The result of the present study revealed significant differences on most of the sub domains of the eating behavior.

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EATING BEHAVIOR OF MALE SHIFT WORKERS

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The rivers of Karnataka have played a significant role in the state's history and culture, shaping its socio-economic, ecological, and cultural landscape over the centuries. Here is an abstract highlighting the historical significance of Karnataka's rivers: The rivers of Karnataka, including the Krishna, Cauvery, Tungabhadra, and many smaller tributaries, hold immense historical significance for the state. These water bodies have been integral to the development of Karnataka's civilization, agriculture, trade, and culture for millennia.1.Agriculture and Irrigation: Karnataka's rivers have been a lifeline for agriculture. The fertile alluvial plains along the banks of rivers like the Cauvery have supported extensive agricultural practices since ancient times. The construction of irrigation canals and reservoirs, dating back to the Chola and Hoysala periods, facilitated controlled water distribution, leading to increased agricultural productivity.2. Trade and Commerce: The rivers served as vital trade routes in antiquity. The Cauvery River, for instance, facilitated trade between the Chola Dynasty in the south and the Chalukya Dynasty in the north. The ports of ancient Karnataka, such as Muziris (modern-day Kodungallur) on the Malabar Coast, were linked to the interior through river networks.3. Cultural Heritage: Karnataka's rich cultural heritage is deeply intertwined with its rivers. Temples and settlements have sprung up along the riverbanks, and the state's architecture and art often feature motifs related to river worship. The town of Talakadu, located on the banks of the Cauvery, is known for its submerged temples that emerge periodically when the river's water levels recede.4.Historical Empires and Kingdoms: Many historical empires and kingdoms, such as the Chalukyas, Cholas, Hoysalas, Vijayanagara Empire, and the Wodeyar Dynasty, established their capitals or important cities near these rivers. The rivers provided strategic advantages, access to water, and agricultural resources that supported these powerful dynasties.5. Hydropower and Industrialization: In the modern era, the rivers have contributed to the state's industrialization and energy production. The construction of dams and reservoirs on rivers like the Tungabhadra and Krishna has harnessed hydropower for electricity generation and irrigation, fostering economic development.6. Ecological Importance: Beyond their historical and cultural significance, Karnataka's rivers are crucial for maintaining ecological balance and biodiversity. They support diverse ecosystems, providing habitats for various species of flora and fauna.

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Krishna, Cauvery, Tungabhadra, Saraswati,kaali, Bhima river

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This research article provides an in-depth exploration of the archetype of Nayaka (Heroes) in Sanskrit drama. Drawing from classical Indian theatre and the Natya Shastra, the article categorizes Nayakas into distinct character types, including Dhira Nayaka, Vir Nayaka, Abhinaya Nayaka, Dharmabhinaya Nayaka, and Nirddesa Nayaka, and delves into their roles and emotional depth. Through examples from Sanskrit plays, it illustrates how these archetypal heroes contribute to the richness and complexity of the narratives. The article also discusses the art of character portrayal, emphasizing the role of costume, makeup, gestures, and abhinaya in bringing these heroes to life on the classical Indian stage. The study underscores the enduring significance of Nayakas in Sanskrit drama, not only as characters but as embodiments of human virtues and emotional resonance, continuing to inspire and resonate with contemporary audiences.

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Nayaka, Heroes, Sanskrit Drama, Character Archetypes, Emotional Depth, Dhira Nayaka, Vir Nayaka, Abhinaya Nayaka, Dharmabhinaya Nayaka, Nirddesa Nayaka, Characterization, Abhinaya, Mudras, Sanskrit Plays, Classical Indian Theatre

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Aurobindo Ghosh was a great scholar, true nationalist, great humanist a prophet of spirituality and a great ascetic yogi. He gave a new direction to Indian nationalism in the beginning of the 20th century by his intellectual genius and spiritual knowledge, praised the greatness of Indian culture and established revolutionary nationalism on the background of spirituality. All his creations are the dense essence of the new and rising soul of India and contain a spiritual message for mankind. His epic Savitri marks a new era in the field of spiritual poetry and is a source of inspiration for spiritual thinkers. Aurobindo Ghosh was a forerunner of nationalism in an important spiritual institution in itself. The deep sense of nationalism that was seen in him was not seen in any other person. The knowledge of India's soul that he had was not even known to great men like Swami Vivekananda, Swami Dayanand Saraswati, Mahatma Gandhi. Aurobindo lived the life of an ascetic and yogi in Pondicherry and opened an Hermitage there and taught spirituality and yoga. Aurobindo Ghosh was a true nationalist, he wished that India should get independence very soon. By getting knowledge from Gita, Vedas, Upanishads, he discovered such methods which could play an important role in India's independence. After establishing an Hermitage in Pondicherry, he retired from his political life and continued the efforts of India's independence there through the power of yoga. Aurobindo was not only a nationalist but he was also an international activist. Aurobindo Ghosh was a bitter critic of the liberal policies of the Congress, he believed that the Congress did not have a clear outline to liberate the country. He was of the view that the means and principles adopted by the Congress were wrong. Aurobindo Ghosh used to strongly criticize the British government like the Congress. Aurobindo was a bitter critic of modern capitalism, he has openly condemned the imperialist exploitation of the British. Aurobindo Ghosh demanded complete independence for India. He was of the view that independent India could become the spiritual teacher of the world. Aurobindo laid the foundation of very high nationalism, awakened self-respect among the countrymen and clarified the picture of the soul in front of them. For Aurobindo, nationalism was not just a geographical plot but like a mother. Aurobindo Ghosh's biggest contribution to political thought is his theory of spiritual nationalism. He propounded nationalism on divine basis. The concept of universal brotherhood by the ideal of human unity is the right way to solve the international conflicts prevalent in modern times.

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Civilization, Nationalism, Capitalism, Independence, Intellectual, Forerunner, Self-respect.

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Weight, normal weight, obese, over weight, children, six minute walk test.

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Dr. Ambedkar was a renowned political leader, philosopher, writer, economist, jurist, polyglot, scholar of religious philosophy and a social reformer who dedicated his life to the eradication of untouchability and social inequality in India. Dr. Babasaheb Bhimrao Ambedkar was one of the prominent persons of Indian history who instilled in the neglected, exploited, Dalits, backward victims the urge to live with dignity. Dr. Bhimrao Ambedkar was basically a social reformer or social thinker. The main subject of his contemplation was the evils found in the Hindu society, the victims of which were the Scheduled Castes and Tribals in the Hindu society. They were addressed by the names Chandal, Shudra, Untouchable and Harijan in the society. Dr. Ambedkar considered this social system as discriminatory, full of injustice and responsible for the permanent division of the society. He was very unhappy with the social system established by this Hindu society and demanded reforms in it so that a society based on equality of all religions could be established. After India got independence, he had said that we are entering a time in which we are equal politically but not equal socially. The basis of his social thinking is his ideal and just social concept, which was influenced by western liberal democratic philosophy. Dr. Ambedkar had dedicated his whole life to eliminate untouchability from the society. He believed that without the removal of untouchability, the nation cannot progress. Dr. Babasaheb Bhimrao Ambedkar made a deep study of the Indian social system and he found that the biggest obstacle in making India weak and blocking the flow of its development and social harmony is the discriminatory caste system. Dr. Ambedkar's entire life was devoted to the reformation of the Indian society. The efforts made by him in the social sector cannot be forgotten in the construction of modern India from any point of view, whose relevance is alive till date.

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Neglected, Independence, Discriminatory, Caste system, Injustice, Social harmony.

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Women's rights problems are currently quite divisive in Muslim personal law. More attention is being paid to Muslim women's rights in relation to instant triple talaq, nikah halala, maintenance, and polygamy in particular. Even though the Indian Constitution promises freedom, equality before the law, and protection from discrimination based on gender or religion, there are still several wrongdoings in Muslim community that are rooted in a callous, rigid mentality. As far as we are aware, a significant portion of Muslim law has not yet been codified, and the majority of court decisions involving Muslims are based on long-standing customs. However, by passing the Muslim Women (Protection Of Right On Marriage) Bill, 2019,1 the courts attempted to codify Islamic law. This measure has generated a lot of controversy. The entire triple talaq controversy has been reduced to a conflict between tradition and modernity from the outside. This paper will attempt to identify all of the issues and gaps in the legislation that was approved by the legislature. This paper would also concentrate on all the arguments raised by the opposition to this measure. This essay will also attempt to determine why only a small portion of the Muslim community opposes this legislation.

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Muslim Women (Protection Of Right On Marriage) Bill, 2019, Instant Triple Talaq, Honourable Supreme Court, Islamic Females, Parliament, Constitution.

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 Abstract

SOCIAL SUSTAINABILITY IN THE SUPPLY CHAIN: ANALYSIS OF ENABLERS

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SOCIAL SUSTAINABILITY IN THE SUPPLY CHAIN: ANALYSIS OF ENABLERS

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