Volume 8 | Issue 11 |

 Abstract

Organizations are using digital power for growing the business. The industries and business are highly focusing now on e-marketing advertisements rather than other advertisement tools. Due to the digital revolution, people are more and more connected to each other, which make access to information easier. In present scenario number of mobile users is increasing day by day and after 2015 maximum number of people use digital platform. So it is easy for the organizations to reach the potential customers for promoting the product and services. This research paper shows that people are aware with digital marketing and both male & female use digital platform and factors like easy to use, convenience, quality of the product play important role for buying a product through digital platform. This study is performed in a particular geographical area and this may be considered as a limitation to judge the purchase decisions of all customers of various regions. The study was carried out through a survey among 50 respondents.

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 Keywords

Digital Marketing, Buying Behavior, Youth, Consumer, Advertisement

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Physico-chemical and biological studies were conducted at Phulwaria dam situated at Haldia village of Rajauli sub division in Nawada district of Bihar, India. This paper aims to study the water quality of Phulwaria dam and the nutrients present in the water with reference to drinking water quality as well as its irrigation purposes. It was obtained also the seasonal variation of related water parameters and identifies the pollutants present in dam water. Physico-chemical parameter were analysed as per APHA. The data revealed that there was fewer variations and the water quality with respect to their physico-chemical, ionic and irrigation characteristics. The overall systematic analysis of the present water quality parameter under taken and result obtained through the entire one year of study which showed that the status of water quality quiet normal and within the permissible limit and maintained with ISI. The entire premises of study area are in the remote tribal area and it is situated at the junction of Bihar and Jharkhand state boarder at Rajauli. This dam is besieged with mountain from three sides and it is very good natural area that is why the pollution loads is minimum. There is no industry in this area and the study deals with the social and other important aspect like drinking, agriculture, irrigation and fishing purposes. This dam is very popular in that area and people flock there to enjoy as picnic spot.

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 Keywords

Phulwaria dam, Phisico-chemical parameters, ISI, Ionic parameter, Border Junction, Rajauli.

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The amount of chlorophyll a, chlorophyll b and total chlorophyll increased in all the treatments. It was maximum at 5KR and minimum at 20KR. Chlorophyl a/b ratio was found to be lower at 5KR & 10KR and higher at 15KR & 20KR treatments over control. Chlorophyll b/a ratio was found to be higher at 5KR & 10KR while lower at higher dosages (15 KR &20 KR) than control. carotenoids was found to be decreased at 5KR & 10 KR and increased at 15 KR &20 KR over control. Ascorbic acid content increased by 2.9 folds in 5KR,10 KR &15 KR and 3.4 folds in 20KR treated plants.

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X-irradiation, Chlorophyll ,Carotenoids ,Ascorbic acid

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The aim this paper is to establish and study a new class of spaces, called mildly ?*-normal spaces. The relationship with among normal, almost normal, quasi normal, mildly normal, ?-normal spaces and their generalizations are investigated. Moreover, we establish rg?*-continuous functions. Utilizing rg?*-continuity, we obtain characterizations and preservation theorems for mildly ?*-normal spaces.

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 Keywords

?*-open, mildly ?*-normal spaces, g?*-closed and rg?*-closed function.

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Creative Commons Attribution 4.0 and The Open Definition

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Abstract: The digital world is empowering day by day, one of the important part of digitalization is digital payment methods which makes the society less dependent on physical cash and to make payment in most convenient and easier way through digital payment platforms. This study is generally based on secondary data to understand the different methods of online payments, its advantages and disadvantages. The result based on the study is that there are number of digital payment methods available to the people but the knowledge and awareness about the digital payments and how to use it is extremely low. Contributing more on training and educating people about digitalisation will reflect in increased use of digital ways to make payment in future.

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Digital payments, Cashless transaction, Digital Wallet, Digitalization, Internet Banking, Unified Payments Interface

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

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Madhyakaleen Vyapar, Sthal Etihashik

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India is famous for its rich heritage, traditional textiles, and brilliant workmanship. The growing concern in traditional Indian embroideries is time-consuming technique, outdated look, and less variety in products. To bring the traditional craft to its utmost extent of excellence, traditional Indian embroideries demands design modification, transformation and varied application. Toda tribes are found only in the Nilgiri district of Tamil Nadu state. Toda embroidery, an intricate form of embroidery worked by Toda women holds a ethnic distinctiveness for the Toda group of people. The present study focused to study the traditional Toda embroidery and to develop a new range of products through design modification and transformation. Totally, eight products were developed, three with toda embroidery, one in transforming toda embroidery as painting, and three products through design modification. Consumer acceptability towards the developed toda products on various parameters was also studied. Fabric painting with toda design was most preferred by the consumers with respect to the overall appearance. The study centered on giving a contemporary look to the products and developing it through faster techniques. The study will help the toda women and NGO�s to diversify the range of toda embroidered products and to develop articles of a similar appearance as like toda embroidery with less time-consuming technique.

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Design modification, Toda culture, Toda embroidery, Transformation

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Creative Commons Attribution 4.0 and The Open Definition

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Veerangna Jhalkaribai, Vichardhara

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All over the world wheat portion on an area of inure than 219 million hectors with a production of 763-2 million tons. With the burgeoning population, requirement for food with increase, India alone will need more than 140 million tons of wheat by 2050 to feed as estimated population of 1.73 billon with the intensification of agriculture, post and pathogen incidences and increasing. New biotic threats like Ug99 of stem rusts virulence for resistance gene yr9 in the strip rust pathogen, and the new threat of wheat blast have immerged, to sustain and increase the wheat induction, reducing the impact of biota and biotic stresses on production with be critical.

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Efficiently, Jene, Yield, Micronutrient,Virulence, A. triticina, Pathogen.

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Background and Aim: Dexmedetomidine is a ?2 agonist drugs which acts at both supraspinal and spinal level and modulate the transmission of nociceptive signals in the central nervous system. This drug has become an ideal adjuvant during general anesthesia, especially when stress is expected. The aim of this study was to see the efficiency of low dose of dexmedetomidine infusion on haemodynamic response during laryngoscopy, endotracheal intubation, creation of pneumoperitoneum and extubation in patients undergoing laparoscopic hernia repair. Methods: Sixty patients of American Society of Anesthesiologists (ASA) physical status I and II undergoing laparoscopic hernia repair were randomly allocated into two groups of 30 patients each. Group X received 50 ml NS and Group Y received Dexmedetomidine 0.6mcg/kg/hr (0.5 ml in normal saline 50ml/hr). All the patients were observed for vitals like HR, MAP, oxygen saturation at regular intervals including before starting the infusion, 10 minutes after starting the infusion, after induction, after intubation, after creation of pneumoperitoneum and after extubation.Patients were also observed for post-operative sedation and analgesia requirements. The results were statistically done using spss (statistical package for social sciences) soft ware version 15.0, chi-square test was used for qualitative (sex) HR, SBP, DBP. P-value< 0.05 was considered statistically significant. Results: In Group NS, after starting the infusion there was no significant change in HR and MAP but these increased significantly above the baseline values after intubation and extubation (p<0.01) and significantly after pneumoperitoneum (p<0.05). While as in Dexmedetomidine groups, after starting the infusion, HR decreased significantly below the baseline value and MAP also decreased highly significantly among the patients who receive dexmedetomidine infusion. Pneumoperitoneum did not produce significant effect in dexmedetomidine group. Conclusion: Infusion dose of 0.6mcg/kg/hr without any bolus dose serves very good adjuvant to control haemodynamic pressor response to intubation, pneumoperitoneum and extubation in patients undergoing laparoscopic hernia repair.

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 Keywords

Dexmedetomidine, haemodynamic pressor response, laparoscopic hernia repair.

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Creative Commons Attribution 4.0 and The Open Definition