Published Paper Details:

During Covid -19 Pandemic, not only the public but everything related to the public was badly affected. The economic indicators were showing the panic scenario and the declining human and business health. Educational institutes were ordered to remain closed to control the pandemic spread and the focus was on public health and health infrastructure. The purpose of this study is to examine Sustainable supply strategy adopted by smartphone sellers during covid-19 lockdown due to transmission of online education. Data collection and sampling has been done online and a particular region was selected i.e.Nallasopara (East) Palghar, Maharashtra A Google form questionnaire had been deployed for the survey and this form was distributed to 30 Smartphone shops owners through online modes. The objective of the study is to understand the profile of customers, To examine The behaviour of students in buying smartphones and to explore problems faced by Smartphone sellers during COVID-19 lockdown. Findings revealed that initially the Smartphone businesses were moderately affected by the lockdown and it soon recovered due to the announcement of online education of Students. Findings also revealed that at a time smartphone business showed a spike in sales growth and strict government guidelines regarding COVID-19 caused problems to manage sales and logistics supply by the owner.