Published Paper Details:

In the era of smart consumption, traditional packaging has evolved from a static medium for branding and protection into an intelligent interface connecting consumers, manufacturers, and the digital ecosystem. This paper explores the transformative role of Artificial Intelligence (AI) in redefining packaging through smart materials, embedded sensors, computer vision, and data-driven personalization. AI-powered packaging enables real-time product authentication, freshness monitoring, adaptive labelling, and interactive consumer engagement bridging the gap between the physical and digital supply chains. The study synthesizes current technological advancements, industry applications, and emerging research trends that highlight how AI enhances sustainability, efficiency, and customer experience. It also addresses challenges related to data privacy, cost scalability, and interoperability among stakeholders. By examining practical implementations across sectors such as food and logistics, this paper provides a forward-looking perspective on how AI-driven packaging systems can reshape consumption patterns and establish a foundation for the intelligent supply chains of the future.