Published Paper Details:

Orchid farming is emerging as a promising horticultural enterprise that contributes significantly to economic growth. It offers farmers valuable opportunities for crop diversification and supports the development of a sustainable orchid industry with the potential to generate substantial employment. In Andhra Pradesh, the favourable climatic conditions--especially in the coastal districts--have encouraged focused research and development efforts in orchid cultivation. Supported by various policy measures, technological advancements, and logistical assistance, orchid farming in the state is steadily gaining momentum as a viable and sustainable agricultural venture. This growing sector has also begun to attract entrepreneurs interested in commercial orchid cultivation. A notable example is a progressive farmer from Eluru district, who began orchid farming on a 7 acres plot with 1lakh plants in April 2024. The high returns he achieved demonstrate the profitability and potential of orchid cultivation for other farmers in the region. Given these developments, there is considerable scope for the orchid industry to expand and thrive across the country.