Published Paper Details:

This study explores the impact of reward systems on employee motivation within Style Union, a dynamic fashion retail brand. The research aims to evaluate how effectively the current reward structure enhances employee motivation and productivity. Using a descriptive research design, data was collected from 101 employees across various roles and analysed through statistical tools including Chi-square and correlation analysis. The findings reveal that while a majority of employees receive monetary rewards, overall satisfaction with the reward system remains moderate. Notably, reward frequency and employee perceptions of fairness and recognition play significant roles in influencing motivation. The analysis suggests that timely, performance-based rewards and clear communication from management substantially improve employee engagement and efficiency. Although demographic factors such as age and qualification show limited association with motivational perceptions, the study concludes that a more balanced, transparent, and customized reward system could lead to enhanced employee satisfaction and organizational performance. Based on these insights, recommendations are proposed to align reward strategies with employee expectations and business goals.