Published Paper Details:

Food Labeling is critical in educating consumers on the nutritional value, ingredients, and health claims of food products. The lack of knowledge, indifferent attitude, and improper practice of food labelling can contribute to unhealthy food choices, especially among young adults. This study was conducted to evaluate the baseline knowledge, attitude, and practice (KAP) of university students on food labelling, introduce an educational intervention, and test its effectiveness. A standardized questionnaire was applied to assess participants' pre-intervention KAP levels, and this was followed by an educational session in the form of a PowerPoint presentation. Post-intervention assessment was done via the same questionnaire. The results showed that there was an improvement in participants' knowledge, where the percentage of students showing good knowledge improved from 40% to 72%. Attitudinal changes were noted, with an increase in students with good attitudes toward food labelling from 10% to 44%. The findings are a strong demonstration that specific, educational interventions targeting consumer literacy will increase positive beliefs and stimulate thoughtful food selection. Ongoing encouragement through interactive instructional strategies could contribute to even further enhanced food label understanding and integration into everyday eating habits.