Published Paper Details:

Consumer behaviour is a complex and multifaceted field that examines the decision-making processes of individuals and groups when purchasing goods and services. This study explores the key factors influencing consumer behaviour, including psychological, personal, social, and cultural elements. The research aims to understand how these variables shape consumer preferences, perceptions, and purchasing decisions. Through a combination of literature review and empirical analysis, the study identifies significant determinants such as motivation, perception, lifestyle, social status, and cultural background. The findings provide valuable insights for marketers, businesses, and policymakers seeking to develop effective marketing strategies and enhance customer satisfaction. By understanding the underlying drivers of consumer behaviour, organizations can better anticipate market trends and align their offerings with consumer needs and expectations. This study sought to assess the number of consumers getting influenced with various factors responsible to impact their changing demand patterns, likes, dislikes, preferences etc. A survey has been conducted regarding the same ,supporting it, data has been collected and compiled, to analyse, interpret and draw certain fact based conclusions for the same.