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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)
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ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Call For Paper - Volume 14 | Issue 9 | Month- September 2026
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Published Paper Details:
Paper Title
Influencer Marketing and Its Effect on E-commerce Product Sales: An Empirical Study with Reference to Santacruz (West)
Authors
Mr. Sachin Amarjeet Shukla
Keywords
Influencer Marketing, E-commerce, Social Media, Consumer Behavior, Secondary Data, Santacruz (West).
Abstract
This research investigates the influence of influencer marketing on sales of e-commerce products based on a specific case study of Santacruz (West), Mumbai, employing secondary data analysis. It investigates the performance of different social media platforms and types of content and their influence on consumer buying behavior. The research findings indicate that platforms such as Instagram and YouTube have considerable influence in boosting engagement and conversion rates. The research also identifies the supremacy of video content in evoking consumer engagement. Through an examination of past market reports and information, the study offers insights on digital marketing trends. The research adds to knowledge on localized consumerism in light of worldwide influencer strategies.
IJCRT's Publication Details
Unique Identification Number - IJCRTBB02007
Paper ID - 286487
Page Number(s) - 53-61
Pubished in - Volume 13 | Issue 5 | May 2025
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Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882
E-ISSN Number - 2320-2882
Cite this article
Mr. Sachin Amarjeet Shukla, "Influencer Marketing and Its Effect on E-commerce Product Sales: An Empirical Study with Reference to Santacruz (West)", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 5, pp.53-61, May 2025, Available at :http://www.ijcrt.org/papers/IJCRTBB02007.pdf
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Volume 14 | Issue 9
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September 2026
Volume 14 | Issue 9
Last Date :
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Submit Manuscript Online Impact Factor: 7.97 Review Results : Within 02-03 Days Paper Publication : Within 02-03 Days
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ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
ISSN and 7.97 Impact Factor Details
ISSN: 2320-2882 Impact Factor: 7.97 and ISSN APPROVED Journal Starting Year (ESTD) : 2013
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