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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 5 | Month- May 2026

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)

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  Published Paper Details:

  Paper Title

The Power Of Influencer Marketing In Success Of Nike" Customer Engagement And Brand Awareness

  Authors

  Aditi Jalindar Shelar,  Kashish Ravindra Raut

  Keywords

Influencer marketing, Brand Reputation, Influencer strategies, Power of influencer, Customer engagement, Digital world, Nike

  Abstract


In today's technical world the influencer marketing plays a very vital role to creating or to promoting a brand digitally. This study is all about nike influencers marketing strategy how they promote their product, how influencer marketing create the brand reputation and which strategy they using for promoting their product. This research paper giving a clearity about how to choose right influencers or right strategies by awaring about customer needs and customer demand. This research looks how influencer marketing helps nike to becoming more trustable for customer of nike. In plus point the nike influencers have a creative strategies to connect with the new customers and make a strong relationship with their audience. Generally this paper focused on how influencer marketing helps to brand to create or to build a more sales by using creative marketing strategies.

  IJCRT's Publication Details

  Unique Identification Number - IJCRTBA02033

  Paper ID - 285089

  Page Number(s) - 350-360

  Pubished in - Volume 13 | Issue 4 | April 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Aditi Jalindar Shelar,  Kashish Ravindra Raut,   "The Power Of Influencer Marketing In Success Of Nike" Customer Engagement And Brand Awareness", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 4, pp.350-360, April 2025, Available at :http://www.ijcrt.org/papers/IJCRTBA02033.pdf

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Call For Paper May 2026
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
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