Published Paper Details:

This study has analysed the impact of the Covid-19 on the MSME firms and their revival strategies to face this challenge by analysing the responses of 99 select MSME firms in Pune. The study reveals that there was a severe impact of the Covid-19 pandemic on the performance of the MSME firms. The collected data have been analysed with the help of Excel and SPSS by applying ANOVA tests. The collected data have been analysed with the help of Excel and SPSS by applying ANOVA tests. The majority of respondents have faced challenges to survive in the pandemic. The MSME firms suffered from the decline in demand, delayed payments, shortage of labour, disruptions in the supply chain and, termination of production facilities due to Covid-19. The study further reveals that there was a severe impact of the Covid-19 irrespective of the size of the firms. Most of the firms have not availed the benefits of the Government schemes. They have raised finance from financial institutions and personal sources.