Published Paper Details:

The gig economy has quickly changed how people work across the world. It is made up of short-term jobs, freelance tasks, and work that can be done on-demand. This type of work brings both good opportunities and serious challenges for businesses, workers, and governments. As technology keeps changing the way we work, it's important to create new and sustainable business models that support gig workers. These models should be fair, inclusive, and strong enough to survive future changes. This paper looks at how businesses can create such models in the gig economy. Using information from other research papers, reports, and case studies, it explores how gig work is shaping up in India and around the world. The paper talks about who gig workers are, what problems they face, like no job security or biased algorithms and how companies are starting to support them better. It also compares what different countries are doing to protect gig workers. The study highlights business ideas like platform cooperatives, mixed employment models, training programs, and better policies. It points out the gaps in Indian laws and gives suggestions on how public and private groups can work together to fix them. In the end, the paper stresses that smart and fair business models are key to making the gig economy work for everyone while also protecting workers' rights and ensuring long-term success.