Published Paper Details:

This research paper examines the key factors that affect customer satisfaction and future behavioral intentions in this growing sector, as casual dining experiences continue to flourish in Pune, India. Admitting the swift growth of the dining sector, influenced by varied consumer tastes and cultural shifts, it is ever more important to identify and examine the elements that lead to diners' satisfaction. The research gives attention to on four key aspects such as pricing, food quality, service quality, and the physical environment. A quantitative research approach was used to collect data by employing surveys distributed to diners at various casual dining venues throughout Pune. The survey comprised Likert-scale questionnaires assessing satisfaction rates concerning the four dimensions outlined above. The results of the analysis show notable relationships between the variables. The study shows that superior food quality and outstanding service are crucial for creating enjoyable dining experiences, which greatly enhance customer satisfaction. Furthermore, the physical surroundings are vital, as patrons indicate greater satisfaction linked to well-kept and visually appealing areas. Price stands out as a vital element, shaping value perceptions and enhancing overall satisfaction, but its effectiveness is maximized only when combined with the other dimensions. In conclusion, this study emphasizes the need for restaurant managers to incorporate and balance these elements to improve customer satisfaction and build loyalty. By grasping the complex nature of customer expectations, casual dining venues in Pune can enhance their service offerings to not only fulfill but surpass customer desires, thus fostering repeat visits and positive word-of-mouth recommendations. This research adds to the wider conversation regarding customer experience in the restaurant sector and offers practical recommendations for improving dining experiences in Pune's competitive market environment.