Published Paper Details:

E-commerce has witnessed significant growth in India, driven by increasing internet penetration, smartphone usage, and digital payment adoption. Studying online shopping behavior is important for businesses because it provides information regarding changes in market demand and helps to frame certain Market strategies. This analysis helps in improving customer experience, implementing targeted marketing, optimizing inventory management, and mitigating risks associated with online transactions. Businesses can adapt to upcoming trends, contribute to the economy, and successfully navigate global markets by understanding consumer preferences. In short, understanding the online shopping behaviour of consumers is essential for businesses to stay in today's competitive market and grow their business by satisfying consumer demands. While consumers appreciate the ease of access, discounts, and product diversity offered by ecommerce platforms, concerns about data security, fraud, and product authenticity remain prevalent. The research also highlights the impact of demographics, cultural preferences, and government policies on online shopping behaviour. Understanding these factors can help ecommerce businesses tailor their strategies to enhance consumer trust and satisfaction in the indian market.