Published Paper Details:

Sports as a social process has significant role in transformation of any society to its goodwill. It ensures continuous social interactions among the stakeholders resulting in strengthened communities and moulded individuals. This study on sports culture would specifically help the policy makers and sports administrators to adopt sports programmes and projects catering to the need of youth. The study focuses on the sports consumption patterns and perceptions on benefits, significance, and delivery of sports which would help in offering sports services through effective mechanisms. Additionally, the findings of this study could serve as guidelines for the formulation of a need-based sports policy for the cultural transformation of youth and general public in terms of their attitude, participation, and promotion of sports. Hence, this study would provide a platform for future researchers for building cultural perspectives for further research in sports sociology.