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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 3 | Month- March 2026

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  Published Paper Details:

  Paper Title

Literature Review: AI ChatBots Revolutionizing Customer Retention In Banking

  Authors

  Ms. Shweta Gupta,  Dr. Ruchira Prasad

  Keywords

Customer Retention, Artificial Intelligence, ChatBot

  Abstract


The Rapid Advancement Of Artificial Intelligence (AI) Technologies, Particularly In The Form Of Chatbots, Has Brought About Significant Transformation Across Various Industries, With Banking Being One Of The Primary Sectors Impacted. The Introduction And Widespread Adoption Of AI Chatbots In Banking Have Fundamentally Redefined Customer Service Models, Enabling Financial Institutions To Deliver Enhanced Experiences That Drive Customer Retention. This Paper Seeks To Explore The Pivotal Role Of AI Chatbots In Revolutionizing Customer Retention Within The Banking Sector. By Offering Efficient, Personalized, And Always-Accessible Services, AI Chatbots Address The Evolving Demands Of Customers Who Increasingly Expect Real-Time, Individualized Interactions. Through A Thorough Review Of Current Literature, Industry Reports, And Case Studies, This Paper Outlines How AI Chatbots Have Become Key Tools For Improving Customer Satisfaction By Reducing Response Times, Personalizing Financial Recommendations, And Automating Routine Banking Functions. Furthermore, The Paper Discusses The Strategic Advantage Banks Gain By Leveraging Chatbots To Build Stronger Relationships With Their Customers. With The Ability To Analyze Vast Amounts Of Data, AI Chatbots Are Capable Of Predicting Customer Needs, Delivering Tailored Experiences, And Fostering Loyalty In A Highly Competitive Banking Environment. As Banks Continue To Adapt To Digital Transformation, AI Chatbots Will Play An Increasingly Integral Role In Retaining Customers, Ultimately Leading To Greater Profitability And Growth In The Banking Sector. This Paper Not Only Highlights The Benefits And Challenges Associated With AI Chatbot Integration But Also Reflects On The Future Potential Of These Technologies In Shaping The Next Generation Of Customer Service In Banking. Through An In-Depth Exploration Of Relevant Studies, Industry Best Practices, And Successful Implementations, It Aims To Provide A Comprehensive Understanding Of How AI Chatbots Are Helping Banks Retain Their Customers And Remain Competitive In An Evolving Market.

  IJCRT's Publication Details

  Unique Identification Number - IJCRTAU02048

  Paper ID - 277373

  Page Number(s) - 313-323

  Pubished in - Volume 13 | Issue 2 | February 2025

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Ms. Shweta Gupta,  Dr. Ruchira Prasad,   "Literature Review: AI ChatBots Revolutionizing Customer Retention In Banking", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.13, Issue 2, pp.313-323, February 2025, Available at :http://www.ijcrt.org/papers/IJCRTAU02048.pdf

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Call For Paper March 2026
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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