Published Paper Details:

Technology Has Become An Integral And Inseparable Element Of Our Daily Life. Social Media (SM), Which Is A Technology, Provides Educational Institutions With A Greater Variety Of Opportunities To Promote Themselves And Attracts More Students As Compared To Traditional Marketing. The Term "Traditional Marketing" Refers To All Types Of Marketing That Are Not Conducted Online. This Includes Print, Broadcast, Direct Mail, Telemarketing, And Outdoor Marketing Such As Billboards. People Are Able To Interact With One Another, Search, Share, And Connect To Their Desired Contents Regardless Of Their Physical Location, Undoubtedly The Credit Of Such Ease To Be Given To Social Media. It Is Now Generally Accepted That One Of The Most Promising Ways For Educational Institutions To Achieve A Competitive Edge By Enticing Prospective Students Is To Take Use Of Social Networking Platforms. (Perrault & Hildenbr And, 2019 The Number Of Internet Users In India Has Increased Significantly In Recent Years. As Can Be Seen From The Drastic Increase Of 142.23 Million Users In 2015 To 755.47 Million Users In 2022.Although Marketing Higher Education (Hren) Has Started Emerging As A Developing Area To Be Worked Upon And Gaining Its Due Importance Globally, Yet Not Much Attention Has Been Given To The Usage Of Social Media To Encourage Admission To A Higher Education School. Most Of The Marketing Approaches Being Used In Hren Are Under Developed And Lack Strategic Recognition. As Universities Compete For Students, Marketing Using SM Technology Has Become An Important Admissions Approach In The Digital Era. Many Professions And Programs Will Benefit From Social Networking, Including A More Efficient College/University Admissions Process.