Published Paper Details:

Blockchain is an innovative technology that initially made its mark in the finance sector but is now expanding into various industries, including retail. In the retail supply chain, from manufacturers to store shelves, blockchain offers significant advantages such as increased transparency, reduced costs and risks, and enhanced retailer confidence, all of which contribute to stronger consumer trust and better business outcomes. As more enterprises seek to integrate blockchain into their systems to optimize supply chain performance, the retail sector--despite its recent modernization--still faces challenges in fully adopting this technology. This paper provides a straightforward introduction to blockchain technology and explores its potential for transforming business processes in the retail industry. It examines how companies can implement blockchain to enhance customer loyalty and streamline supply chain management. This study makes a valuable contribution to the existing literature by addressing the impact of blockchain on supply chain performance in the retail sector.