Published Paper Details:

E-commerce or "electronic commerce" is the trading of goods and services online. An expanding number of tangible commodities, digital items, and services can be bought and sold electronically by individuals and companies thanks to the internet. Despite having an impressive growth rate, the Indian e-commerce sector has lagged behind that of many industrialized and developing nations, mostly as a result of a comparatively small number of internet users. The Indian E-exchange business has gone through a dramatic shift from merely being a showing platform to one-touch swapping. This study aims to discuss the opportunities and challenges associated with e-commerce. This analysis revealed that up until recently, the emphasis has been on the demand side of the E-Commerce region in order to generate interest.In addition to identifying numerous obstacles to future e-commerce growth and development, this study aims to investigate the evolution of e-commerce in India.