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Artificial intelligence, which seems like a remote dream, has now encouraged from science literature movies to reality, gaining thrust in the last few years and leading to many developments in almost every field. All industries will be impacted by AI, and AI is no exception. The impact of intellectual property on the field of intellectual property will be twofold. On the one hand, intellectual property will prove ownership of patents and patent search tools, will be researched and searched in a timely manner, and provide a system for installation. inventions and provides innovators with methods for existing patents similar to their own ideas and many other things, but on the other hand, intellectual property can also come Voluntary, it also proves to be a threat to innovation and creativity, knowledge of rights in the mind. The emergence of Generative Artificial Intelligence (AI) has ushered in a new era of innovation and revolutionized the intellectual property rights (IPR) landscape. This research paper aims to explore the balance between supporting AI-generated creativity and protecting personal AI. Generative AI is capable of producing a wide range of original content, from writing to scientific research, posing a serious challenge to the notions of human intelligence and intellectual property holders as a creative person. This article provides an in-depth look at existing legal frameworks regulating intellectual property rights and examines their relevance in overcoming the challenges presented by artificial intelligence. - create content. It raises questions about the writing and history of the digital age by showing important circumstances in which works independently created by artificial intelligence may qualify for copyright. Additionally, this article explores the ethical and economic implications of AI in the field of intellectual property, considering its potential to create content freedom and the risk of making humans creative. Using a multidisciplinary approach and drawing on knowledge from legal science, technology, and ethics, this study presents a revised legal model innovation that incorporates the unique features of artificial intelligence while protecting the rights and motivations of human creation.