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  Published Paper Details:

  Paper Title

Consumers Opinion Towards Online Purchase in Sivagangai District

  Authors

  J. Kathirvel,  Dr. R. Vijaylakshmi

  Keywords

Online shopping, Purchases, Products, Internet.

  Abstract


Consumers attitude towards online shopping refers to their psychological state in terms of making purchases over the internet. Online shopping behaviour process refers to the products purchased online. Through online shopping consumers can buy faster, more alternatives and can order product and services with comparative lower prices. Both primary and secondary data has been used for the study. The proportionate sampling technique were used. The sample size for the study is 514 by using structured questionnaire. The findings of the study shows that the important factors influencing the consumers to purchase through online are convenient, reducing waiting time, product features, Discounts & Coupons. The above variables are highly motivating factors for the consumers to purchase through online.

  IJCRT's Publication Details

  Unique Identification Number - IJCRTAN02031

  Paper ID - 267799

  Page Number(s) - 219-231

  Pubished in - Volume 12 | Issue 8 | August 2024

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  J. Kathirvel,  Dr. R. Vijaylakshmi,   "Consumers Opinion Towards Online Purchase in Sivagangai District", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.12, Issue 8, pp.219-231, August 2024, Available at :http://www.ijcrt.org/papers/IJCRTAN02031.pdf

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ISSN: 2320-2882
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Journal Starting Year (ESTD) : 2013
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ISSN and 7.97 Impact Factor Details


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ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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