Published Paper Details:

The main aim of writing this research paper was to identify the major reasons why the share market investors are not coming forward to invest in Crypto currency. The main objective of the study was to identify the perception of Share Market Investors towards investing in Crypto Currency. The primary data was collected through a structured questionnaire. The questionnaire contains questions relating to share market knowledge and Crypto currency understanding. The sampling methodology used in this study was Convenient Sampling followed by snowball sampling. The data was collected from family members and friends who were investing in share market for a longer period of time. The number of respondents were 36. The result of the study highlighted that most of the Indian Share market investors are having positive attitude towards Crypto Currency, but there are several other factors like Hacker's threat, high volatility in price, no regulatory body, anonymous transaction keeping the investors back from investors. Originality value: The current study will certainly help in the establishment of positive impact towards crypto currency among share market investors.