Published Paper Details:

Corporate Social Responsibility (CSR) serves as a fundamental element which determines how contemporary consumers interact with products and companies. This research study examines how Corporate Social Responsibility (CSR) practices affect consumer purchasing behavior within the Indian e-commerce industry and the cosmetics industry. The researchers conducted quantitative research by collecting data from 101 participants who completed a standardized questionnaire. The research demonstrates that CSR transparency together with active participation by companies leads to higher levels of consumer trust and brand loyalty which results in increased purchase behavior. Consumers display an attitude-behavior gap because they value ethical and sustainable practices but refuse to spend extra money on those practices. Financial challenges stop people from making ethical purchases although their understanding of CSR raises with their age and education and income levels. The research discovers that Corporate Social Responsibility (CSR) improves brand reputation and customer trust but its effect on actual purchasing behavior depends on companies demonstrating authentic information together with full disclosure.