Published Paper Details:

In a patriarchal societal order like that of India, gender sensitization has been a neglected domain leading to retarded impetus for women's empowerment. Following Prime Minister's ambitious declaration for launching an initiative named 'Beti Bachao Beti Padhao' streps have been augmented to boost girl child's survival and promote educational avenues to carve out a befitting status for her holistic development. Gearing up several initiatives like shift from paternalistic generosity to reinforced community action, making concerted efforts to curb child marriage and promoting convergent efforts for putting a full stop to women's trafficking have been reckoned as some of the core components of the campaign. Nayagarh district in Odisha one of the selected districts in the whole country, witnessed multi-pronged community led activities with facilitation extended by government agencies. This article attempts to dissect the undercurrent driving this movement including the basic facets, issues, constraints and challenges.