Published Paper Details:

The tourism industry has witnessed major transformations, especially in the field of online booking. The review aims to highlight some key determinants of trust in online booking: video word of mouth (vWOM), website quality, service providers self disclosure and analyzes how they relate to booking intention. Through a literature survey on various studies from 2015-2025, the present study emphasizes the growing trend of booking accommodation reservations on digital platforms. Major findings reveal that trust is pertinent to booking decisions; engaging video WOM, quality websites, service providers self disclosure and subjective norms are such factors that greatly add to consumer trust. The study calls for investigation on personalization through artificial intelligence (AI), and potential influences from emerging technologies like Augmented Reality (AR) and Virtual Reality (VR). The knowledge stemmed from the findings is useful to academics and industry practitioners who are keen to engender customer trust and engagement in online accommodation booking.