Published Paper Details:

Abstract Kannauj is India's best-known traditional attar cluster. However, there is little information about its further development in the One District One Product (ODOP) initiative of Uttar Pradesh, and most of what is available is scattered in policy and institutional documents. Using a descriptive-analytical design of secondary data, this study analyzed MSMEs of the cluster, as well as examined export promotion and value addition, and the production and assessment of technology and process upgrading. This evidence was supported by data from Invest UP, Kannauj Export Action Plan, Intellectual Property India, FFDC, and other contemporary studies. A series of data from FFDC for the years 2018-19 to 2023-24 were subjected to a variety of descriptive and inferential statistics. The official data indicates 375 units of perfumery/allied units in active status and indicates there are 25,000 to 30,000 direct and indirect employment opportunities. In 2020-21, there was a 37.7 percent decline in the FFDC trainees; this, however, increased by 20.5 percent in 2023-24. Women's participation in the training also improved, moving from 26.1 percent to 44.1 percent of the trainees. The number of training programs increased by an average annual growth rate of 1.7 percent, and the number of training program participants by 9.4 percent. Evidence of exports indicates a growing market. However, the evidence for Kannauj does show inconsistency for the post-ODOP phase. This study shows that the ODOP phase has indicated a focus on skills and market improvement. For more effective impact assessment, enterprise and export data at the district level are required.