Published Paper Details:

ABSTRACT: The most forward-thinking, competitive, and self-aware shoppers and consumers are those who belong to Generation Z. The biggest influences on decision-making include social media and the social networks that are already present in their environment, such as family, friends, and coworkers. Many complex buying decisions taken by Generation Z members are based on reviews and benefits they receive from their surroundings. Generation Z always tries to explore new alternatives. They are conscious of themselves as well as how their actions affect their environment. Owning a car is a necessity nowadays, but keeping in mind the harmful effects of conventional cars, i.e., air pollution, depletion of important resources and emission of harmful gases, people are moving towards an environmentally friendly idea of electric cars. By gathering and analysing the replies of 98 samples, a study has been conducted to learn more about the attitudes and preferences of Generation Z towards electric vehicles. In this paper, the objective is to know what the factors are which affect the purchasing decision of Generation Z, know the preferred price range of EVs in India and test the effect of subsidies provided by the government and charging station availability on purchasing decisions of Generation Z. It was found that Generation Z prefers more range for electric vehicles and adequate infrastructure for charging stations, which positively affects their EV purchasing decisions. Price expectations as per the Indian market range from 5 to 12 lakhs. Brand also plays an important part, which considers the origin of the brand and the variety or choices of EVs offered by the brand to customers in different segments.