Published Paper Details:

Gold has been valuable to humans of all cultures based on historical evidence. It is one of the rarest and most valuable metals humanity uses. Moreover, gold jewellery is the most famous and sought-after product in all human civilizations. In this context, its uniqueness in India is relevant on both social and economic fronts. Conventional goldsmiths mostly use traditional methods for making gold jewellery, and this knowledge of craftsmanship gets carried from one generation to the next through family practices. When the artisans' indigenous knowledge reflects India's rich cultural heritage, their engagement in this activity contributes to the community's economic development. However, this endogenous development needs external support due to fierce competition from private players, mainly using mechanization in production. Without government assistance for these communities, the corporate sectors can significantly preserve this art and the artisans through their "Corporate Social Responsibility" activities. A case study of gold artisans of the Cuttack district of Odisha has been considered to demonstrate the picture of their sustainable development.