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INTERNATIONAL JOURNAL OF CREATIVE RESEARCH THOUGHTS - IJCRT (IJCRT.ORG)

International Peer Reviewed & Refereed Journals, Open Access Journal

IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.

ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013

Call For Paper - Volume 14 | Issue 7 | Month- July 2026

Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)

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  Published Paper Details:

  Paper Title

THE IMPACT OF GENERATIVE AI TOOLS ON THE CREATIVE THINKING OF MANAGEMENT STUDENTS IN BENGALURU

  Authors

  Nayana.H.P

  Keywords

Generative AI, Creative Thinking, Management Students

  Abstract


The integration of Generative AI tools into learning platforms has revolutionized learning practices, especially in management where creativity and problem-solving skills are highly valued. This study examines the effects of generative AI tools on the ability of management students to think creatively at Bangalore. Five leading universities in Bangalore will participate in the study including Bengaluru City University, Christ University, Jain University, PES University, and Bangalore University. The quantitative research methodology will be used in the study employing structured questionnaire distributed to 136 management students in all five universities by convenience sampling technique. Variables under investigation include the frequency of use of the tools, perception of the extent of enhancement in idea generation, originality, and critical thinking by the students. Descriptive, correlation, and regression analyses will be employed in data analysis. The anticipated results suggest that the generative AI tools significantly improve ideation processes and diversification of ideas. However, over-reliance on them might undermine the capacity of the students to engage in critical and independent thinking. The study seeks to establish how AI can be integrated into management education in a manner that promotes innovation without compromising cognitive autonomy of the learners. Key Words: Generative AI, Creative Thinking, Management Students

  IJCRT's Publication Details

  Unique Identification Number - IJCRT2607224

  Paper ID - 311583

  Page Number(s) - c209-c215

  Pubished in - Volume 14 | Issue 7 | July 2026

  DOI (Digital Object Identifier) -   

  Publisher Name - IJCRT | www.ijcrt.org | ISSN : 2320-2882

  E-ISSN Number - 2320-2882

  Cite this article

  Nayana.H.P,   "THE IMPACT OF GENERATIVE AI TOOLS ON THE CREATIVE THINKING OF MANAGEMENT STUDENTS IN BENGALURU", International Journal of Creative Research Thoughts (IJCRT), ISSN:2320-2882, Volume.14, Issue 7, pp.c209-c215, July 2026, Available at :http://www.ijcrt.org/papers/IJCRT2607224.pdf

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Call For Paper July 2026
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ISSN and 7.97 Impact Factor Details


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ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
ISSN
ISSN and 7.97 Impact Factor Details


ISSN
ISSN
ISSN: 2320-2882
Impact Factor: 7.97 and ISSN APPROVED
Journal Starting Year (ESTD) : 2013
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