Published Paper Details:

The concept of using living people to display clothing originated in the 19th century. English couturier Charles Frederick Worth is widely credited as the first designer to use live models to display his creations to clients, largely inventing the modern fashion show in 1858. Professional modeling involves navigating rigorous casting processes, relentless travel schedules during fashion months, and the constant balancing of the profession's glamorous exterior with the business of retail and garment fittings. The fashion models are facing new challenges nowadays as transition from live human models to AI models in fashion replaces traditional photoshoots with digital avatars. The need for live models in the fashion industry stems from their critical role in runway shows, showrooms, fittings, and brand activations. Live models bring garments to life through movement and real-time client interaction, which cannot be replicated by digital mockups. The fashion industry's live model segment is evolving rapidly, driven by the surge of real-time livestream shopping and the need for relatable, experiential marketing. The fashion industry is undergoing a digital and technological revolution, driven by the explosive growth of live-commerce and the rapid integration of artificial intelligence. Traditional live runway modeling is expanding to include shoppable digital broadcasts and AI avatars. Runway shows have moved beyond the physical realm. Events like Metaverse Fashion Week allow brands to dress 3D digital avatars in immersive, sustainable, and accessible formats. Augmented Reality (AR) and VTO applications have become baseline features for online fashion retailers. Consumers can now see how specific garments look on their own body type from home, decreasing the historically high return rates associated with online shopping. Research Objectives: o To explore the evolution of AI in fashion shows o To analyze the thoughts and behaviour of fashion models o To discover the Pros and Cons of AI in modelling industry