Published Paper Details:

Deepfakes are an emerging form of artificial intelligence that is transforming digital communication and media production. They offer several benefits, including creating entertainment content, improving film production through digital characters, and supporting healthcare by assisting doctors in communicating with remote patients. At the same time, deepfakes pose serious risks. They can be used to spread misinformation, manipulate public opinion, commit fraud, and misuse a person's identity without consent. These concerns have prompted many countries to introduce regulations, such as restricting the use of deepfakes in elections and requiring AI-generated content to be clearly labeled. This study examines the legal challenges posed by deepfakes and recommends dedicated legislation, stronger liability standards, and effective regulatory frameworks to prevent misuse while encouraging responsible innovation. It emphasizes the need for the law to keep pace with advances in artificial intelligence and safeguard individual rights and public trust. Recognizing both the opportunities and the risks associated with deepfakes, this study proposes a number of policy recommendations aimed at reducing their misuse while preserving their legitimate and creative applications. It argues for the introduction of dedicated legislation, stronger liability standards, and comprehensive regulatory frameworks to address the legal challenges created by deepfake technology. As artificial intelligence continues to evolve, the law must also adapt to ensure that technological innovation is balanced with the protection of individual rights, public trust, and democratic values.