Published Paper Details:

The Indian knowledge system is one of the oldest Vedic education system. Modernization and mediated cultural imperialism, has obliterated traditional Indian knowledge system. This trend has led to cultural erosion in India. But in this present digital era, with the help of audio and video podcasts, the Indian knowledge system is being broadcasted to the audience in very unique way. This study is basically a content analysis of various digital media videos and podcasts. The study emphases the influence of Indian knowledge system and its varying dimensions. The study reviews podcasts of Prof B. Mahadevan and Br. Ved Chaitanya, discussing Indian Traditional Knowledge system. The study analysed themes and issues ranging from its introduction to that of western cultural influence. The study also examines its impact on the Indian audience in relation to the "Chinfo youtube channel". The research similarly analyses Dr. Raj Vedam in "Life of Beer Biceps" youtube channel too, which discusses how Indians were scientifically advanced in ancient civilisations. A content analysis on "Echoes of India" an audio podcasts about ancient and medieval Indian civilisations was done in detail. The study also examines the role of digital media in preserving Indian knowledge system and its importance in building Indian education system.