Published Paper Details:

Digital wallets, online banking, mobile banking, and the Unified Payments Interface (UPI) have all become more popular in India as a result of the fast development of digital technology, which has drastically changed the country's financial sector. With particular reference to platforms like Paytm, PhonePe, Google Pay, and other digital payment apps, this study investigates customer behavior toward digital banking solutions in Jaipur. The study's main goals are to determine the factors influencing consumer preference for digital banking, gauge customer satisfaction with digital banking services, and measure the degree of awareness and uptake of digital banking services. The research methodology used in this study combines qualitative and quantitative techniques. While secondary data came from research articles, journals, newspapers, and internet sources, primary data came from a survey that was administered to 200 respondents in several Jaipur areas. MS Excel was used to analyze the data using statistical techniques like frequency analysis, percentage approach, bar charts, and cross-tabulation. The results show that most respondents are aware of and actively utilize digital banking services because of its convenience, security, usability, and alluring incentives. Although some consumers are still affected by issues with digital literacy, security hazards, and technological accessibility, customer satisfaction levels were still found to be generally positive. The study concludes that digital banking has become an essential component of modern financial operations and highlights the importance of increasing consumer awareness, strengthening security measures, and improving customer service to encourage wider adoption of digital banking services.