Published Paper Details:

Science media has emerged as an important agent of social transformation in the making of Viksit Bharat 2047. As a social institution, media shapes values, attitudes, and behaviour by spreading scientific knowledge through newspapers, television, digital platforms, and community radio. This paper examines the role of science media in national development and analyzes its sociological impact on public awareness, modernization, and behavioural change. Campaigns such as Pulse Polio, COVID-19 vaccination drives, Swachh Bharat, and Digital India illustrate how science communication has influenced health practices, sanitation habits, digital literacy, and acceptance of innovation. From a sociological perspective, science media supports modernization by encouraging rational thinking and scientific temper. At the same time, unequal access to information reflects existing social inequalities based on class, caste, gender, and the rural-urban divide. Marginalized communities often remain excluded due to illiteracy, poor internet connectivity, and language barriers. The spread of misinformation through social media also weakens trust in science and public institutions. The paper further highlights the need for inclusive strategies such as regional-language content, community participation, digital access, and media literacy programmes to make science communication more democratic and effective. It argues that strengthening science media can reduce knowledge gaps, empower citizens, and accelerate equitable development. Therefore, science media is not only a source of information but a concrete sociological force essential for achieving the vision of a modern, inclusive, and developed Viksit Bharat 2047.