Published Paper Details:

We can observe on present days the online reviews are significantly influencing the consumer behavior and purchasing decisions. This study used to exploring the role of Google Maps reviews in shaping consumer perceptions and purchase intentions, which is particularly in the East Godavari region of Andhra Pradesh. As we know on these days the businesses are increasingly rely on digital marketing strategies, mostly Google Maps has emerged as a vital tool for the enhancing of local visibility and trust. This study is highlighting that how the review attributes such as volume, polarity, and credibility are directly impact consumer trust and engagement. Most of the negative reviews, especially, to attract more attention and influence on customer judgments, which is notably among female consumers. Furthermore, the companies who are actively manage their Google Maps profiles, by responding to the reviews of customers and updating the business details, they tend to experience the improved customer interactions and also local search visibility. The research mostly underscores that Google Maps reviews act as the electronic word-of-mouth (e-WOM), which affecting the both brand image and competitive positioning. For this research collected survey data from various consumer demographics, the study is demonstrates that the businesses with higher ratings and favorable reviews will attract more customers. Thus, the Google Maps reviews are not just seeing as the feedback tools but it can be the powerful digital marketing assets to driving the consumers to take decision-making.